Summarized from a consultation originally recorded on August 6th, 2024.
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Kate – Annmarie Skin Care In-House Esthetician: Your basic routine will include your cleanser, your toning mist, your serum, and your oil. So as we're talking about the products. Some of them are going to have this tan label. Some of them are going to have this black label. Now, the tan label, we call this our Signature Collection. These products are a lot of our foundational products. So, a lot of the products that we started the company with.
This collection, Can be good for pretty much any skin type. So we've got some products that are good for really dry or aging skin. Some products that are really good for you know, oily, normal combos. It just is, it's pretty broad in what the signature collection captures. The Wild Alchemy Collection, this one here, the Wild Alchemy Collection, that one is primarily going to be pretty laser focused on addressing signs of aging. So it'll make more sense and the products are all formulated a little bit differently, but with the Wild Alchemy Collection, a good general rule of thumb is that this one's been designed to address signs of aging. From a particular angle, it might be the appearance of dark spots, might be you know, Drooping or more pronounced lines. But this is pretty, pretty focused. Another couple of things about the Wild Alchemy Collection. We do tend to use more exotic ingredients. So things like more tropical fruits and slightly harder to source ingredients. We'll also include ingredients that have a slightly longer craft process. So there might be a few more steps for a certain ingredient before it's actually included in the final blend.
So something like a hydrosol or a copper infused water all of that. Yeah. It's a little bit more complicated and a little bit more elaborate than the Signature Collection.
So, let's talk about cleansers. For your cleanser, this of course is the first step in your routine, and as such is pretty valuable. Choosing the right cleanser for your skin needs really sets up the foundation for how all of the other products you're applying are going to wear. Our cleansers are all pH balanced. None of the cleansers are going to have any sulfates. Not even a sugar or coconut derived sulfate. So there's no sudsing. There's no bubbling up that happens. And that's of course by design. It's hard to source a really clean sulfate, and it kind of strips the skin a little bit. So they're all sulfate free. But all of them carry some variation of aloe, with the exception of the The oil cleanser, which I'll speak to aloe, when mixed with water takes on this very saponification feel. And so you get this cleansing aspect using the aloe in the product of course mixed with the greater blend of whichever product, but a lot of the cleansing angle comes from The utilization of aloe. So starting with a classic one.
This is the Aloe Herb Cleanser. Now, this one is pretty tried and true. This is one of our first cleanser launches. It is quite popular, so we do have the 2 sizes here, the 50 milliliter and the 100 milliliter. The feel of this one is very soft. It's got almost this lotion look when you pump it out onto your hand. When you mix it with water, it does feel a little bit more like a cleanser. Definitely helps to cleanse the skin. But it looks like a lotion when you, when you pump it out. This one is great for dry skin. This is great for aging skin. This is also really great for sensitive skin. So, my, my, those who joined, someone mentioned psoriasis, maybe someone mentioned eczema post chemo, all of these concerns where skin is really extra sensitive or prone to reaction, this is probably the one that's going to be the best fit for you.
The blend of this, so we've got the aloe vera juice, We do include in here a small amount of coconut oil. And so the coconut oil, it, it adds a little bit to the body the feel of this one, but it doesn't leave a residue behind. When you rinse the Aloe Herb Cleanser off, the feel is very, very balanced and very, very soft. This is also a really good one for really dry skin types. This one and the next one are the best for really dry skin types. And also for dry and aging. So if your combination, you know, you've got really dry skin and you're noticing signs of aging, this is a really good one to be utilizing. The next one is part of the Wild Alchemy Collection here.
This one, this is the Phytonutrient Cleanser. Now this one, it's a little bit richer than the Aloe Herb Cleanser. One of the key ingredients in this blend is our mango seed butter. So the consistency has kind of got a richer, fattier feel to it than the Aloe Herb Cleanser. As such, it does lend itself really, really nicely to dry skin. The blend of it though has been tailored for addressing signs of aging. So I've got in here our signature serum blend. We start all of our serums with this very light aloe, kind of floral, steeped combo that specifically works with signs of aging, works with the appearance of fine lines more particularly the the appearance of fine lines that are, like, on the forehead and around the eyes, those repeated facial expression creasing that, that can kind of start to stick around. This can help to really soften that. Because it's got that signature serum blend it's a good rule of thumb for any of the cleansers, but with this one specifically, it's a really good idea to use this at least 30 seconds upwards of a minute on the face. Because when you're doing that, you're really giving your skin time to seep in all of that you know, all that good stuff, all the benefits of this.
Aside from that, we do also have some apple extract that's very brightening for the skin. So if pigmentation, discoloration, the appearance of dark spots was a concern of yours, this is probably the one that will benefit you most. If you're someone who, you know, has really, really dry skin and pigmentation, you may still go the route of the Aloe Herb Cleanser.
The Restorative Cleansing Oil cleanser is quite supportive for really dry skin, but if your skin's on the dry side and you've got signs of aging you know, either early on or more pronounced signs of aging, this is a pretty ideal one for you.
The next one, this one here, this is a blend of oils, so this one's called our Restorative Cleansing Oil.
As a blend of oils, it's going to feel different on the face. We also typically suggest a slightly different application. So the other two that I've mentioned, it's pretty straightforward. You've got wet fingers and a wet face. Pump a little bit onto your hand and then apply it. With this one, because it's like a soft blend of oils, we recommend dry fingers on a dry face. Leaving it on the skin for, you know, anywhere from 30 seconds to a minute and then coming in with water. Because this is a blend of oils, when you come in with the water, it's not going to rinse completely clean. There's a little bit of that oil, that full richness left behind, which is by design. So if you are someone who is immensely dry, the type of person that's just like constantly seeking additional moisture, moisture in their products. You know, whatever they can find, this is one that will greatly benefit you. This is also one that can be helpful for any kind of rough texture or scaliness that can occur on the face. The soft blend of oils can really soften that and really soothe that. There are some essential oils in here too, tea tree and lavender and, oh, that's You can't remember the other one, but that are designed to just soothe skin. Soothe skin that gets either prone to redness or prone to flare ups, so this can be good for certain skin types, dry, sensitive skin types particularly dry skin or if you're noticing signs of aging as a result of aging. Being particularly dry. It's a really good one for you. And I won't get into this too much for the sake of time in the call, but we do. You could rinse skin just with water, in which case you're having the most of that oil left behind, which super dry skin types may love. Or, you can also use just like a washcloth, you know, just a warm, wet washcloth and kind of wipe off excess. And that can help to remove that oil. The last option you can do is to double cleanse by also using another cleanser. So coming in with, you know, the Phytonutrient Cleanser or the Aloe or any of the cleansers can be helpful for removing any of that excess there.
Now the final cleanser I'll speak to here is this one. This is a Citrus Mint Cleanser. Now the consistency of this one is very good. Very gel based. There's a lot of aloe in here. The formulation, as the name suggests, includes some citrus. We've got oranges in here. We've also got peppermint. There's some rosemary. So this particular one is ideal for clogged pores prone or for particularly oily skin. So skin that is just really working to control oil in whatever, whatever way it can. It's a pretty light blend still. So even though it's designed to control oil, we don't include any acids. There's no alcohol in it. So it's not leaving skin super stripped. When you rinse it off, the skin feels balanced. But it definitely feels like a lot of that excess oil has been cleaned off, cleansed off the skin. So, you know, if you've got oily skin, if you've got normal to oily skin, if your skin is combo but gets oily if you've got clogged poress, clogged pores from skin this is probably the one that will suit you best. Okay, let's see what questions we have about cleansers or the cleansing step. Anything come up?
Customer: Would you use the Citrus Mint Cleanser for clogged pores, for instance?
Kate – Annmarie Skin Care In-House Esthetician: So, you could. There are a couple of things that I would consider. If your skin is normally dry, or normal to dry, then you might be better suited. Kind of working with an exfoliant, integrating an exfoliant into the routine, then really working to cut out the oil with the cleanser.
So to rephrase that in case that was unclear, if you're, if you're on the normal or dry side and you're using the citrus mint cleanser, it's probably going to dry you out more than you want, which is going to have an opposite effect. Your skin's going to overcompensate a little bit. And so your pore size will likely remain You know, appearing a little bit larger impacted. What I would do is I would integrate an exfoliant that suits your needs a little bit more precisely. And I'll speak to the exfoliant types next year. We'll get into that. But, that would be where I would work on a poor size exfoliant. Yeah, really throughout. And they, when we get to the serums, the activated night serum is a really good one to help reduce pore size, reduce the appearance of pores. But I wouldn't necessarily choose the citrus mint unless you were on the oily side. I am you then. Yeah, then I think that if you're on the oily side and working with larger pores that that one is a beneficial one for you. What it does is it really cuts through and controls the production of oil and large pores and large pores often happen when you've either got skin that is slowing down. So the cell turnover slows down and so that you've kind of got this build up. in a pore and then it expands. Or you've got a high production of oil that can build up in a pore and expand. And so with truly oily skin and large pore size, yes, that would be a good one for you.
Awesome. Let's talk about exfoliants. So you don't need to exfoliate every single day necessarily with the ones that I'm going to speak to here. It can be helpful to do fairly regularly, but the one that you choose is also going to kind of support how often you use it. When you are exfoliating, that step will come after your cleansing step.
And so I'm going to take the opportunity since we're kind of on topic to slip it in here. We've got several cleansing, or excuse me, we do have several cleansing options, but several exfoliating options.
The first one I'll mention is this one. This is the Kaolin Micro Exfoliant. And this one does come in an aluminum tube. It's a BPA free lined aluminum, so there's no leaching here. This one, so when you picture facial scrub, this is probably the consistency that comes to mind for you. It's this thicker, richer product that's got a lot of grit to it.
This is the most intense as far as physical exfoliants that we have, and physical exfoliants essentially means you're using some kind of a physical buff or polish on the skin. This is good for most skin types. If you're particularly sensitive, this one might be a little intense for you. There's another couple I would recommend but it's otherwise great for most skin types, how you use it's pretty straightforward. You know, you squeeze a little bit onto your hand and buff it on. Time is not as important, but I still would stick to at least a minute on the face. And then when you rinse it off, your skin is super, super soft. The next one is this one. So this is a new one, and I actually want to show you the color of it. This is the Radiant C Mask & Polish, and I've got this little jar here. It's just a loose, dry, pinky powder here. And what's really cool about this one, we actually, we launched this last week, I think. You can do so many different things with this one. So you can use this as an exfoliant, and you would do that either by mixing it into, or mixing a little bit of water into it. Right, so like, drop a little bit of water off your hands. You can also mix it into a cleanser. Since we've launched this one, I've been mixing this with my Aloe Herb Cleanser a lot, most days I use it. Now if I was using it as a scrub directly, not any kind of medium in between, I would not do it daily. My skin's not on the sensitive side, If it was I think it would be a little bit much for me, but for most skin types, when you're using another cleanser, it dilutes it enough that it's got that really kind of textured feel without being too extra. So I've been using this to kind of boost and enhance the Aloe Herb Cleanser. But you absolutely don't have to use it like that. You can mix it into another cleanser. You can use it on its own. This one's really helpful if you are working on pigmentation. So, the blend of this, we've got hibiscus, we've got acerola cherry, we've got kakadu plum, we've got almaberry. The blend of this is so vitamin C rich, that as it sits on the skin, it's brightening the skin as it's buffing the skin. So for those who are concerned with pigmentation, this is a really nice one to slip into your arsenal. Now you can also use this as a mask. Again, you can mix it with water and apply it directly. When you mix it with water, it takes on this very red, like, red cherry look to it. So, you know, be mindful of your towels and stuff, but you can use it as a mask.
You can also mix it into another mask. I've been using it with the Illuminating Pearl Mask as well, which is a brightening mask already. This is a really good one for the appearance of dark spots. It's got this kind of gray, sometimes purple, sometimes white color to it. So when you mix it together, it's kind of like a, It's really soft pink, and then you apply it to the face, but this is a great exfoliant to integrate, and it has a lot of ways to use it as well. When you use it as a mask, we've got some soft clay in here. There's some red clay, French red clay, and a slight amount of kaolin. So when it sits on the skin, there's this mineralization that happens too, which just adds to the softness of the face. So when you rinse it off, it is You know, nice and soft, nice and smooth.
Grace – Annmarie Skin Care Marketing Assistant: There is a question about the Radiant C specifically in the chat that I thought would be good for the whole group to hear. Okay. Do you use this in the shower in the morning?
Kate – Annmarie Skin Care In-House Esthetician: Mm, I haven't used it in the shower yet. You can. What I've been doing is I've been applying for it before, but I have enough time to do this. But before I get in the shower, I Rinse my face, I get it wet, and then I mix this with the Aloe Herb Cleanser, apply it, leave it on sort of like a mask, it doesn't stay on that long, but then I get in the shower. So maybe that does answer that question with a yes, but because it's this dry powder, I don't keep this in the shower. I don't want to risk any moisture getting into this, because that would of course change the consistency. I don't know how, Like the shelf life would hold up if this got wet. So if you are wanting to use this in the shower, putting it into something else before moving to the shower would be my recommended way to go. But it can be used in the shower. The product can be used in the shower. I hope that answered that.
One more exfoliant that I want to call out, and then we'll move on to toning this here. This one, this is called our Resurfacing Facial exfoliant. And this one is our one chemical exfoliant. And when I use the word chemical, I'm speaking to how this is working, not necessarily this like intensely chemical makeup. This is utilizing lactic acid. And we source the acid. This is a honey derived lactic acid and lactic acid. What lactic acid does is essentially seeps into the skin and does this exfoliating kind of on a lower layer. So it's a deeper exfoliant than the others are. It's a lot more intense feeling as well. So this one, most people report feeling activity with it. I feel a little bit of tingling when I use this one as well. So if you are really sensitive, this is probably not one that you'll use. If you're on the sensitive side, you might be able to integrate it every so often, but generally speaking, this one is fairly intense. It does pack a punch though, so it's awesome for the appearance of fine lines. It's also really helpful for discoloration on the face. The lactic one. So before I swing to toning mists, are there questions about those? I know that this, you know, kind of inserting a step here, but any questions about the exfoliants? All right, let's get into toning mists. Let's get into toning mists. I love these. So, we have three toning mist options. What our toning mist is doing in your routine is specific to the line here. So, all of our toning mists are providing some burst of light hydration. It could be a lighter hydration. It could be a more pronounced hydration with a little bit of extra moisture for really dry skin. They're also providing this burst of nutrition. So, and they're formulated specifically for certain needs, one that's really helping to control oil and absorb excess oil, one that is working on the appearance of fine lines specifically. And then another one that's really supportive for sensitive, dry, aging skin. So they're kind of tailored to support the skin in that way. But they also are a perfect pre step for all of our serums. All of our serums start with some form of a humectant. They contain some form of a humectant. And what a humectant is, is it's this ingredient that seeks out moisture and pulls it to it and plumps the skin up. So when we've already got a little bit of this hydration on the face, this burst, this toning mist, your serums are boosted just a little bit.
There's also this additional benefit using the serum, or excuse me, using the toning mist with the serum and the oil, because as you're applying that, the toning mist helps to pull everything in, in this more even and balanced way on the face. So, with that, I've got two here in the Signature Collection.
I'm going to start with this one. This is the Neroli Toning Mist. This is a very, very popular one. It's the one that we've had the longest, and so part of that is this one. You know, people have used this for a long time, but it's also a really simple one. So we start with an aloe vera juice, which is a very light burst of hydration. And then we've got some neroli essential oil. The neroli essential oil is helpful for the appearance of fine lines specifically. And again, these are the kinds of lines that you see with repeated facial expressions. So creasing around the eyes, on the forehead, in between the brows, all of that. The Niroli helps to just soften the appearance of. The scent profile is pretty directly neroli. It smells a lot like that orange blossom, that orange blossom flower. So, it feels quite good. And with the aloe vera juice base, it is this burst of hydration, but it's a pretty light variation of hydration. So this one's good for normal skin types, good for normal and combo, normal and aging any variation that's kind of normal. You can't even be normal to dry and this one can be supportive for Also slightly sensitive skin this can be supportive for. I've got another one that's a little bit more Tailored for sensitive skin, but the feel of this one For skin that is maybe sensitive sometimes is a pretty good one. The next one is still part of the signature collection But there's this one here.
This is the Rosemary Toning Mist. This one is designed to absorb oil Designed to absorb oil, designed to support oil production, just kind of balance that out. The feel of this one, it really does cut through excess oil. So we start with this aloe vera juice base with this one. As the name suggests, we've got rosemary, we've also got neem, and we've got white willow bark in here. And so for particularly clogged pores prone skin, that can be super helpful for slowing that down, for helping to Kind of soften the temporary redness, soften the irritation that comes with clogged poress and just help to, to, to kind of quiet the sighs a little bit of those. This can also be used if you aren't necessarily someone who would describe your skin as oily, but you get shiny throughout the day. I have several customers who use it just as kind of their, like, midday shine control. Because what happens is, when you mist the skin with this, and it sits on the skin, it absorbs the excess oil, but it still leaves this really, really lovely glow. It doesn't leave the skin super mattified like a blotting powder or blotting paper might end up doing. So, for oily skin, clogged pores prone skin, or someone who gets shiny, this is a really good one for you. And the next one is part of the wild alchemy collection.
This one here is called our Botanical Hydration Mist with Immortelle. Now this one starts a little bit differently, whereas the other two started with a light aloe vera juice, we start this one with a blend of hydrosols. And the hydrosols that we've chosen are also pretty intentional. So a hydrosol, if you don't know what a hydrosol is, a hydrosol is this like watery runoff that happens when you create an essential oil via steam distillation. So you've got your plant, you've got steam, the steam's like moving through it there's this like watery runoff that's got a little bit more body than, than just water. It's got this soft kind of buttery slip to it. It's very, very gentle, very, very smooth and also very, very hydrating. So hydrosols are great for dry skin. They feel super, super good for dry skin. Now the hydrosols that we've chosen, we did a rose and an immortelle in this one. And both of these are herbs that are known for their anti-aging experience.
They both soften the appearance of fine lines and they strengthen the skin so that even if you are repeating this facial expression, it isn't one that will, you know, it's not as likely to stick around when skin's a little bit bolstered, skin's a little bit strengthened. The Immortelle, Immortelle sometimes goes by Helichrysum, but we went with Immortelle because It also has this legend of being the flower of immortality and so we wanted to lean into that with the, with the blend here.
So that in and of itself is awesome, but then we included in this a blend of four different types of chamomile and some frankincense. And Grace, I might have you talk a little bit about this.
Grace is usually, she's got different skin than I do. My skin's on the sensitive side, but Grace just really speaks well to this because she's a huge fan. So tell us about what you like about this one.
Grace – Annmarie Skin Care Marketing Assistant: I love speaking about this product. Like if I'm super sweaty, if I eat something, my skin doesn't like it, there's usually just a lot going on that I need to kind of balance it out. So I call it my best friend in a spray bottle because I bring it with me everywhere because it is so helpful for temporary redness and hydration, but specifically temporary redness. For example, I was just at the lake for the past week and I was in the sun basically the entire time and I would, literally, I think I sprayed it at least five times a day because I was like the sun and my skin was dry. And it's just the perfect addition to your routine. If you're like me, if you have sensitive skin, if you have skin that's prone to redness, any of the above it's just really, really great to have in your arsenal.
So I highly, highly recommend it.
Kate – Annmarie Skin Care In-House Esthetician: Thank you. Yeah. Grace. Just like, off the call, Grace will talk about this and it's like, you speak to this so perfectly, please do it on the call. I do use this one sometimes. I use this one more in the winter. I have skin that kind of varies season to season. My skin is fairly normal and dry, but right now, with it being warmer, I use the neroli, and then in the winter, I use the botanical. I do use the Botanical Hydration Mist a lot, though. So yeah, that's, that's a perfect one for you. Oh, real quick, how do you use this one, because this matters it's got a, it's a mister, right? And so you just mist your face. You'll do enough that your skin feels damp, but not so much that it's dripping. Kind of the sweet spot there. You don't need to wipe it off, so it stays on the skin. You can decide what feels better. Whether you immediately apply your serum and your oil while skin is still damp. That's typically how I will do it. Or whether you let it dry completely. That's also an option. I always encourage exploration there because they do feel different. But there's no need to put it on a cotton round. No need to wipe it. It stays on the face there. So that's that. Any questions about the toning mists?
Okay, let's get into serums. I feel like serums are where it gets wild. Your serum step, and this is true for our brand as well for most brands. Serums tend to be thinner in consistency, so a more aqueous feel, a lighter feel, with the intention for them to seep lower into the skin. Now with that, They are also kind of your treatment step, and I use the word treatment in the sense of like, this is where we're really wanting to focus on deeper issues, more, you know, like, pronounced concerns. This is the step where we're addressing the appearance of loss of elasticity. This is the step where we're addressing drooping and deeper creasing and discoloration. So, any kind of temporary redness in the skin. All of that. This is happening at a lower layer. The other thing with serums is that whatever intention you have, it often takes a little bit of time for you to notice the difference because the serums are designed to seep into the lower layers. And work on the skin there, it typically can take anywhere from four to six weeks for you to start to notice the difference. Because that's the general time frame of a full skin cycle, where your lower layers of the skin are moving up to the surface and becoming the visible skin. So there are some ingredients like hyaluronic acid.
That's a pretty quick one. Usually within the first week or so you're noticing a plumping and a greater hydration level, but ingredients like skin brighteners, uva ursi any of our stem cells, they'll seep into the skin and they work with the skin at the lower layers. And so it, it naturally takes a little bit of time for you to notice the difference.
And I want to call that up because sometimes I'll have someone who's working on a specific sunspot and they've gotten a particular serum and they reach out two weeks after and they're like, I don't notice the difference. Nothing looks different yet. And that's, that's going to be how it feels. It just takes a little bit of consistency and time to start to see that come up to the surface. So that is normal just to set expectations there. To get into the serums, let's start with our classic. This is the Anti-Aging Serum. Now this one's a really popular one. You'll notice we have this one in two sizes. The smaller one, of course, we had first, and then we realized that this one had a pretty high purchase rate, but also a high repurchase rate which was a big indicator for us that this was widely loved so we launched the larger one, which is a little bit more cost effective, a little bit more eco friendly, all of that.
The Anti-Aging Serum is a pretty classic serum. It is great for almost any skin type. Pretty much any skin type can use this, any skin type can benefit from this. One of the foundational components of this is the hyaluronic acid. Hyaluronic acid, it's a humectant. Although it's called an acid, it's not going to feel like acid like a lactic or glycolic. It works differently. So you don't have activity with this one. This one is plumping the skin. Hyaluronic acid seeks out moisture. It seeks out moisture and it pulls it to it and expands. And so you get this plumping effect with the hyaluronic acid in this. Another kind of foundational piece of this is this very lovely floral blend. We've got rose, we've got idle life, we've got life everlasting. All of these are included as this particular serum blend that helps to soften the appearance of and stave off the appearance of fine lines. So as you're feeling this, as you're using this, this is working to soften the appearance of the appearance of fine lines and then to strengthen the skin. So you aren't seeing this happening, you know, at the same pace in the future. This one's ideal, as you might assume, for skin that's starting to see signs of aging, but also ideal for skin that's dry. So skin, even if you're on the younger side, if you have really dry skin this is a pretty supportive one for you here.
The next one is this one. This is the Citrus Stem Cell Serum. Now this one has two kinds of primary angles here. The first one being the stem cells. We use citrus derived orange peel derived stem cells. And it probably goes without saying, but just to be extra clear, Any stem cell that's included in our products is a plant derived stem cell. We don't use any bovine or other variations of stem cells. So these are all plant derived. The plant will vary, but they're all plant derived. This one's an orange peel derived stem cell that's working to lift the skin to provide this kind of taut, full, lifted look to the face. This is great for drooping skin, great for sagging skin. This also, the other angle of it, is the brightening aspect. So, we have in here Uva Ursi, Licorice Root, Umberry another couple of brighteners that are working on specific darkened areas of the face. These are working to essentially build up. They build up on whatever that darkened area is and they help that dark pigmentation go back to sleep. So it does definitely take a little bit of time with this one, but it's pretty effective. It's different. So these brighteners are different from vitamin C. Vitamin C is kind of this overall complexion brightener. These are specific for darkened spots and they don't have to be sun spots. All of it is sun. It can be post scarring, like, you know, post treatment scarring anything where there is a discoloration that there's been some damage or activation, this can be supported for. This is a pretty light one, so it does have some hyaluronic acid in it, but it's a, it's quite a bit less than the anti aging serum. So if you are someone who is working on pigmentation and really dry, I've got another one that might fit that need a little bit for you.
The next one here, this is our Probiotic Serum Tremella. This one is awesome for skin that gets imbalanced, irritated. This is one that my customers who have temporary redness, this is one that they reach for. This one includes Both an olive leaf ferment and a probiotic complex. And so what happens is, when you're including both of these, they feed and nourish the good bacteria of the face. Your skin, all over your body, but on your face as well, has a natural kind of flora to it, a natural microbiome to it, which can get thrown off for a lot of reasons. Anything from a harsh cleanser to a particular you know, sensitivity or irritation to a new medication, you know, it can happen for a lot of reasons, but this helps to really nourish the skin, soothe the skin, so this is great for irritated skin, and bring, bring skin back into a balanced place. My skin type, I used to be quite clogged pores prone, and this was the one that I used most of the time.
This really helped to soothe both the size and the discomfort with the clogged poress, but also helped to kind of stave that off. My issue I think was more internal. There's a lot of gut stuff going on, and so meeting that for both ends was really helpful. So this alone I don't think would have stopped it completely, but it did help to slow that down. It also helped to shorten the life of the clogged poress, so. If you are particularly clogged pores prone, this might be a good one for you. clogged pores prone or yeah, reaction prone, sensitivity prone, all of that. This can help. This can, this can be supported for. And the next three are part of the wild alchemy collection here.
So this one, this is the Wild Fruit Serum. And this one is one that addresses a myriad of signs of aging. We've got uva ursi here. So we're working on specific spots, brightening specific spots. We do have stem cells in here as well. So this is helping to provide that lifted taut look to the skin. We've also got an ingredient called kakadu plum. Which is very vitamin C rich. And so we're brightening the skin, both working on specific areas of darkness. And then this overall complexion brightener for the face. Vitamin C is really helpful. The kakadu plum actually, you, a lot of the scent of this smells like the kakadu plum. Which is where the name comes from. It smells just like this really light tropical fruit. It smells good. But it, you know, that's where that, that's where the name comes from. There's also a lot of hyaluronic acid in here as well. So, for dry skin, for you know, skin that's starting to see softness or the appearance of fine lines, wanting to soften the the appearance of fine lines hyaluronic acid can help. So this one's great for, for addressing signs of aging from a lot of different angles. This is another one that's quite popular. We have, we observe a high repurchase rate with this one. We have discussed putting this one in a larger bottle and we haven't made that call at this point, but just to call out that this is one that is Widely loved. This is one that's widely loved. Not just one time, but time and time again. People reinvest in that one time and time again.
Okay, the next serum, this one, is called the Activated CBD Serum. Now a couple things with this one, when you're shopping for this one, it is going to take you to its own site. And that is kind of the legal parameters of how we can retail a CBD product here in the U. S. Another thing, if you're joining us internationally, even Canada, unfortunately we can't ship this out of our borders. So, as you're listening, if you are international, keep that in mind, there are ways around it, you can ship it to a friend and all that, but this one we can't ship over the border. This one is supportive for a lot of different concerns, but particularly really dry, really sensitive, and signs of aging. So, for my post chemo, this was probably going to be a really, really good one for you. For the eczema psoriasis concern, this is a really good one. A lot of these concerns you can use the probiotic serum, but what's different about this one, you know, is quite a bit actually. CBD as a skin ingredient is really interesting because your body has this natural endocannabinoid system, which is essentially a triage. So when you supplement and you source, you offer resources to the system, it tends to go where it's needed. And it tends to look for areas that are breaking down. So when you take an internal CBD support, it's working on joint support. It's working on gut support. Like it goes where it's needed. When you're doing a topical, it goes to areas where the skin is breaking down. And that could be, it's simply aging, and so there isn't quite as much resiliency to the skin, skin is just a little bit looser or weaker feeling, it really helps to bring that back. Aside from the CBD, we've also got several different really rich, like, hydrators here. We've got tremella mushrooms and we've got hyaluronic acid.
Both of these are working to really quickly nourish and plump the skin. We've also got a fair amount of more intense anti agers. So we've got black cumin seed, we've got in here astaxanthin, we've got superoxide dismutase. All of these are very antioxidant rich, very antioxidant rich. And working to stave off and soften the appearance of signs of aging. So this is a really helpful one for anyone whose primary concern is sensitivity or dryness. The consistency of this one is also a little bit richer. So whereas the others, all of the others that I've mentioned so far are fairly thin, they're on the thin side they'll run down your hand. This has got a full rich body to it. And so it's a very, very creamy feeling there.
So all of those that I've mentioned can be used in the morning, they can be used in the evening, they can be used interchangeably. I don't typically suggest that you would mix them together. The serums are designed in such a way that if you're mixing them together, you're kind of diluting both of them. So my suggestion would be to alternate versus mix. You know, combine this last one here.
This is the Activated Night Serum. This one is designed for nighttime only for a couple of reasons. It's the blend of it. We designed this to work really nicely with your rest and repair cycle. So when you sleep. Specifically when you get into the REM cycle of sleep, your body relaxes, your pores expand, and there's a little bit of a release that happens, as well as this kind of open receptivity that is available. And so when we formulated this, we really wanted to lean into that, lean into this like very soft available skin. So we've got, again, a lot of brighteners not brighteners, excuse me, anti agers the Very like antioxidant rich combination, but the key ingredient in this one is what's called our bio active a this is our bio active a complex. And this is a retinal alternative. So when we were. Wanting to offer a retinal alternative. We knew we weren't going to include retinol. There's a lot of research behind how retinol can interact internally with the body, with the organs, and that's just not the route we were going. So we weren't going to do traditional retinol. We also really wanted something that was supportive for the body kind of in any season.
We actually launched it first. This bioactive complex is apart of the set. This is the set. This is the concentrated boosting elixirs. But one of these is called revitalize, which is a concentrated amount of this bioactive a. And when we launched that said our CEO at the time was pregnant. And so it really opened up this kind of ethical discussion about like, you know, is it appropriate to use a product that could hurt the body at this point, but it's so And so we went with this ingredient because it, first of all, it's very effective. It offers that same very smooth, lifted pot look that retinol offers, but it works with the body versus breaking the body down. The other really, you know, kind of like what really sealed the deal for us was this ingredient is what's called MADESafe certified. MADESafe certified. And I didn't get into that one too much in the beginning. Most of our products are MADESafe certified. Grace, if you actually want to link the MADESafe info, then you guys can look into it more. But MaidSafe essentially is the third party that verifies the cleanliness. Of our ingredients and of our products. And so when we were wanting to offer a retinol, we knew that this was a mainstay for approved ingredients.
And so we want to nail it for us. And then with us kind of testing it and trying it, like, it really feels like a retinol. It feels different than a retinol but you get that effect that a retinol offers. So this one, this is formulated in a fairly rich suspension. So I've yet to work with someone who experiences flaking or dryness or redness with this one.
But it does exfoliate the skin. So it's working on this very deep level here, and it's working to resurface the face, it's working to resurface the skin. So you might feel a little activity with it I generally don't. But my skin's on the sensitive side, and so I get about three nights in, and then my cheeks are really pink. I can tell that it's just thinned the skin enough that I'm gonna take a few nights off, so. Some skin types can use this nightly without any issue. They beg us to offer a day version. We probably won't because the bioactive A, this retinal alternative, still increases photosensitivity. So if you're going to be exposed to the sun, we do recommend that you apply your sun love, your sunscreen product. Or if you know you're going to be outside all day, like definitely take a few nights off beforehand. But some skin types can use this. Without any issue without any concern. So it really kind of comes down to what your skin is. You know how your skin can handle things and all of that Even though this is a richer blend.
This is great for pretty much any skin type. So if you're dry It tends to kind of quickly compensate for this rich creamy formulation So you aren't extra dry using this. If you're oily, that bioactive A actually cuts through that oil really nicely. And so you get this really rich feel, you get this smoothed oil control. For clogged pores, this is a great one that I usually suggest for clogged poress. If your skin's clogged pores prone and very oily, you might even invest in the concentrated boosting elixirs. Right? And boost it. So use a drop or two of the Revitalize with that. That's going to up the intensity. It's going to increase efficiency. It's going to be a more intense product. And for thicker, oilier, tougher skin that could just do it. It can help it out a little bit more. What else about this one? So let's pause here. We're okay on time. I want to make sure we hit oil, but let me see what questions might have come up with those. Grace, chat looks good?
Cool. Awesome. Well, we'll have more time for questions, so if you, if a question comes to you, we can swing back to it. Let's get into facial oils here. So, we use oil as our form of moisture, and we do this for a couple So we're not morally opposed to creams or lotions. Traditionally, we haven't been able to either create one or find one that isn't packed with synthetic emulsifiers to maintain the consistency and synthetic preservatives. Because if you've got something in a pot that you're putting your finger in, Morning and night. It gathers bacteria so quickly. And so that's one reason. Another thing with the oils. One of the things that we've always loved. It benefits us greatly if your body naturally produces oil all over your body, but specifically on your face. And even if you're lacking, even if you feel like you're on the dry side, there is an oil production that's happening. Otherwise you would have a very specific skin disorder that is pretty intense and pretty uncomfortable. So when you're using an oil, Especially an oil that's as clean as ours, that's as bioavailable, that's as easily integrated. What happens is, over the course of pretty quickly, the first two weeks to three weeks or so, your skin is, it figures out how to integrate this, how to utilize this, and then your skin takes on this very natural, very healthy look to it. It's got a very full, healthy feel. And this is true for my 20 year old clients. This is true for my 90 plus year old clients. It doesn't really, you know, doesn't really change with your age. Of course, choosing the right oil for your skin is important, but the oil itself provides that very healthy, very natural glow. And we do have oils for most skin needs here. I'm going to get into oil. I'm gonna get into all of them just to make sure that everybody's needs are met here. I'm gonna start with the classic, this one.
This is the Anti-Aging Facial Oil, and it is so good. Such a cult following behind it. This is one of our best sellers by far. It's another one that's really popular. So we do have the two sizes available. The 15 and the 30 mil. This one starts with a golden jojoba. Now all of our facial oils start with an anchor oil. They start with a specific oil that we steep into it herbs or seeds or florals and then it gets strained and then it gets bottled. So this one, it starts with this organic golden jojoba, really, really rich feel. Jojoba is great for dry skin because it mimics skin's natural oil really nicely. It's pretty close to the molecule size and the weight. And so for dry skin, it just absolutely loves it. This is going to be the most moisturizing oil that we offer. So if dryness is a primary concern, this is probably one that you'll lean towards.
It feels super rich on the face but it's not super heavy. All of the oils absorb pretty quickly and you don't need too much. I usually don't use more than a pump for my entire face. And how I do that is I'll, you know, pump one pump into my hand. I'll take my ring or middle finger and then just kind of distribute it. They do like a little line on my cheeks and forehead and chin, and then I come in and massage it in more deeply but with that, I'm not using too much, and it is evenly distributed on the face, so that's the anti aging facial oil.
The next one, so the next three here, we call them herbal facial oils, and they still start with this light oil and they're steeped. This next one is Herbal Facial Oil for Normal & Combination Skin. This one starts with a grape seed oil, so it's a little bit lighter than a jojoba, and then it's steeped. So for skin that's combo, maybe you've got really oily T zone and dry cheeks, or you've got you know, normal T zone and oily cheeks, like it, the combinations, obviously, are endless. It helps to bring everything into a balanced place. For normal skin, for skin that's pretty, like, right down the middle, this just adequately moisturizes and adequately supports.
The next one is the Herbal Facial Oil for Sensitive Skin. Now this one is formulated to soothe skin that gets irritated. So again, it's a little bit lighter. This one, it still starts with the grapeseed oil, and then we've Steeped into it, herbs like satcha inchi, camellia seeds, squalane, squalane is super supportive for sensitive skin. All of these are designed to soothe skin as it's moisturizing the skin, so providing this like soothing effect and enough moisture for your skin type. The next one is this one.
This is the Herbal Facial Oil for Oily Skin. Now I know it can feel counterintuitive if you have oily skin to put oil on your face, but this one is quite perfect actually. It starts with hazelnut oil. So it's, it's the lightest feeling oil of the Of all of them, actually and then we've steeped into it herbs that are not just working to control oil, but they're working to keep skin clear. So one of the ingredients is a bitter orange leaf, bitter, there's this bitter orange leaf extract, and that one specifically is supportive for pores. It helps to keep pores cleansed, helps to keep things from building up in a pore. So this one for larger pores, for oily skin for clogged pores prone skin, this one is supportive. Super supportive. This is one that I keep on hand to soothe if I have a clogged pores and I'll put it on in the evening and typically overnight the size and the like the appearance of redness is greatly reduced using this one. My skin type isn't oily and so I don't usually use this all over my face, but for a blemish that's starting to appear I'll use that to kind of address that. But for generally oily skin, this is a Really supportive one for you. Yeah.
Now the last one, this one is part of the Wild Alchemy collection. This is the Rejuvenating Facial Oil Of course with this black label here. The formulation process with this one is quite different. So, whereas with all the others, we've got the Anchor Oil, we've Steep the anchor oil and then we strain it. We still went through that part of the process with this one. But then what we did differently was we added into this final blend, the most active ingredients we could include at the highest level. We could include while still creating a facial oil that could be used in the morning and evening without irritation without too much intensity. So the effect is this one, which is an awesome one for the appearance of fine lines. So good for the appearance of fine lines. This also has some ingredients to help with brightening the skin. So if you're working with discoloration, this is helping with that as well. We've got butterfly pea flowers, we have blue tansy, One of the ingredients is mungongo seed oil, and mungongo seed is really helpful for the appearance of fine lines. The way that mungongo seed works is it actually softens the skin. It softens the overall feel of the skin. So if you have textured skin this is a good one for you as well. But for the appearance of fine lines, there's a really quick softening that happens using this particular facial oil. This one does still start with an organic golden jojoba, so if you're dry, this one is super, super helpful for. It's not quite as rich as the anti aging, because we've added these other ingredients, the blend's a little bit thinner. But for dry skin, especially dry and aging skin, this is still great. really, really ideal for but really for any skin type that's addressing signs of aging, this is the most pointed one to be working with that. We've included, like I said, those activities directly. And so this one is very antioxidant rich. It's not uncommon with this one to experience kind of an adjustment period where your skin is integrating this. And typically what that looks like is there's like a week or two where you might have a little sensitivity in the really thin skinned areas, size of the mouth, size of the nose, you know, where skin's just really particularly thin. That goes away. It's different from a reaction. The reaction is usually pretty uncomfortable or pretty, you know, pronounced. So usually that's a key indicator. There's not too much discomfort with the adjustment period. If you just might experience that. Now with this one, it's not uncommon to alternate this one because the price point is high and because it's pretty potent. And so some people will use the Anti-Aging Serum in the evening and then this one in the morning. Or they might alternate this with the herbal facial oil for sensitive skin or something like that to have a couple options. With this one here. I'm actually going to mention two more products and then stop and we'll see what questions we have.
This one, this is our Sun Love, which is sold out at the moment. So I do apologize, but I do want to talk about it because if you, if your skin types in the normal realm, normal to dry, you know, normal, normal, or oily, you can get away with using your sun love as your moisturizer in the morning. And so, instead of using your oil, you would use your sunlove in that step. Now drier skin types, my skin type included, unfortunately, I need both. I just, my skin needs the moisture. But the blend of this, this sunlove, it's a very light There's super rich oils. We've got broody fruit. We've got pumpkin seeds. These are designed to moisturize and support the skin. And then, of course, this one has an SPF.
So we've got some zinc oxide. We've got a non nano zinc oxide as the sun protectant here. And so if you're looking for a clean sunscreen, this one's it. We called it our everyday sheer. Sunscreen because once you apply it, there is a period where it's, it's a little white cast. It's anywhere from one to five minutes, but from there it is very, very, very, very even looking at the skin. It feels so good. I, yeah, I'm a huge fan of that one. You don't have a big, white, gloppy, chalky look to your face. So the last product I'll mention, and then we'll pause for questions, because I want to make sure everyone feels supported with their questions, is the eye cream.
This is the Anti-Aging Eye Cream here. This is ideal for a lot of eye concerns. I love this one particularly for puffiness. One of the ingredients is cucumber distillate, and so this is really helpful to really soothe puffiness on the skin. But we've got a lot of the anti agers in here. The consistency is fairly creamy. It is very soft.
We have stem cells, so we're working to kind of support the lift and the tautness of the eye area. You can apply it all the way around the eye, and I typically stick to the orbital bone. You don't necessarily need to come down to the lash line. The tissue around the eye hair is so thin that it will creep. It's like tissue paper. I just like pulling it. And so you don't need to use extra to get it up to your lash line. This also has some CoQ10, which is a super helpful strengthener for the eye area. And then a ton of florals that are designed to be lifting and, and strengthening the eye area there.
So this is one that I, for, for my routine, I can't really live without. I use it quite a bit in the morning and evening. I don't, I try not to miss a, miss a day. Okay, let's open it up for questions.
Grace – Annmarie Skin Care Marketing Assistant: There was someone in the chat who was interested in body care. We don't have enough time to go over all the products, but if there's anything that you like that comes out that they should know about our body care products. That would be the time.
Kate – Annmarie Skin Care In-House Esthetician: Absolutely. Yes. And that reminds me there are a couple questions from someone about hair care as well. So let me hit all of these body care. We do offer a body, a full body care line. We've got a body wash. I actually like this product, the Kaolin Micro Exfoliant as a body scrub. We've got Body oils. So the Coconut Body Oil is a classic one. This one's super lightweight. I particularly love the radiant skin silk. I don't have it on my desk right now, unfortunately, but that's one that I apply to my neck area, my neck and my chest every single day. The Radiant Skin Silk. I do wear sunscreen on my neck and chest if I'm going out into the sun. But for my skin care I, the Radiant Skin Silk is sufficient for me at this point in time. And so, if you're looking for a singular body product, the Radiant Skin Silk is a really solid one. That's a really quick one to softness like crepiness, especially in the arms or the legs, and a quick amount of moisture. And then they had also asked about hair products. And so we do offer a shampoo and a conditioner and a hair serum. The Smoothing Hair Serum looks like this. It's this little ball, and they work lovely together. The Sweet Sunrise Shampoo and Conditioner, it's a labor of love. I think they had asked if we had a clean recommendation. That one we worked on for close to three years to get the formulation right. And we weren't going to use synthetic preservatives. We weren't going to use synthetic emulsifiers. It upholds our brand standards. But it is a very clean shampoo and conditioner. The serum is the same. This one, when we launched it, I didn't have high expectations. We had a hair mask a couple years ago that I didn't like. I thought it was too much, but I was pleasantly surprised. I use that one on the ends of my hair. I have quite long hair. And so when my hair's wet. I'll put it on the ends of my hair, and then my hair's just super smooth after that.
Kate – Annmarie Skin Care In-House Esthetician: Lovely, lovely, lovely. Well, if there aren't any further questions, I'm going to go ahead and close it out. But I wish everyone happy shopping and best of luck. Okay. Thank you, everyone. Thank you. Yeah. Yep. Bye. Take care. Bye.
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