Summarized from a consultation originally recorded on April 10, 2024.
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Emily Haupt-Annmarie Skin Care In-House Esthetician: The basic 4-step routine that we recommend for pretty much everyone in the morning and the evening is to cleanse, tone, apply serum, and then moisturize. That is kind of the basic routine that we recommend, but I always recommend just finding what works best for you, what works best for your skin type, and what works best for your lifestyle. If you're somebody who currently has no skin care routine, you're probably not going to jump into a routine that has six steps and takes you 30 minutes morning and evening.
So in that case, maybe you want to start really simple and you want to just get a cleanser and a facial oil. You could then build your routine from there. But for the most basic routine, you want to at least have a cleanser and oil or a cleanser and a moisturizer.
Let's see, what else? So our line, we have a few different collections in the line.
The first collection is our Signature Collection. All of our products that have the tan labeling are our Signature Collection Products. This collection contains many of our bestselling products and a lot of our products that have been around since we got started.
And then we have our Wild Alchemy Collection. This collection has the black and gold labeling. This is our luxury line. What makes it our luxury line is just that these products contain higher levels of activated ingredients. They also contain more exotic ingredients. A lot of times the crafting process, the way that these products are made is just a little bit more laborious.
And then lastly, we have our Essentials Collection. The Essentials Collection only consists of two products. It's the Renew Cream Cleanser and the Radiate Facial Oil. These two products are offered at a lower price point than any of our other products and the reason for that is just that they are simple formulas. They don't contain our herb infusions. So the way that they're made is just more simple, but they are still great products. I actually love the Radiate Oil and I know that Grace does too. I have it on right now. That collection, the Essentials, can be really good for people if they tend to be more sensitive or it can be good for somebody who, again, has no skin care routine and is wanting to just get started with something or someone young, like a teen, who is just getting started with a routine.
We'll start with cleansers and cleansing because whether your routine is two steps or ten steps, you're going to start with cleansing. Cleansing is going to help remove makeup and impurities. A thorough cleanse is going to help prep the skin so that it can better absorb the treatment products that you're using.
All of our cleansers are pH-balanced. This is important because your skin's pH is about a 4.5 to a 5.5 and all of our cleanser's pH is about a 5.5 to a 5.6, which is printed on the labels. So a pH-balanced cleanser is going to ensure that you are not stripping your skin of its natural oils, you're not drying out your skin, and you're not disrupting your skin's natural protective barrier, your acid mantle.
A lot of conventional cleansers tend to be more alkaline. A lot of them use surfactants that have high foaming properties like lauryl sulfates. We use a safe low foaming surfactant in all of our cleansers. It's a sodium lauryl glucose carboxylate which is just saponified oils and plant starches and sugars.
So it has an excellent cleansing rating but still is completely safe. The first cleanser that we will talk about is in our Signature Collection. It's our Aloe Herb Cleanser. This one is our best-selling cleanser. It's very popular. People love this one. If you've ever gotten one of our starter kits or trial sets, you've probably tried this cleanser.
It is great for all skin types. So for people who are overwhelmed or confused or don't know where to start, this can be a good choice because you just can't really go wrong with this one. This is a cream cleanser. It's very nourishing to the skin. It's got coconut oil in it, which kind of gives it that creamy texture. It's got aloe vera, of course, which is abundant in vitamins and minerals, phytonutrients, and enzymes. Aloe also contains some naturally occurring saponins that act as mild cleansing agents on the skin. This one has some lemon essential oil, which is purifying and brightening. It also gives it a really nice scent.
People really like the way this one smells. What else? It's got calendula in it, so it's very soothing and calming. If you have any sensitivity or redness, this can be a good option. Then the other cleanser in our Signature Collection is the Citrus Mint Cleanser. This one is a purifying gel cleanser, so this one is going to be good for normal, combination, and oily skin types.
Whereas the Aloe Herb Cleanser is a creamy cleanser, so best for more normal, combination, and dry skin types. The Citrus Mint contains a more purifying herb blend. Let's see, I'm trying to think. This one has neem, I believe. Which is detoxifying and rich in vitamin E. This one has a witch hazel distillate that's going to help to tone and balance the skin. I believe it's got some rosemary in it as well. So again, more of a purifying gel cleanser. Some people also have a preference like, oh, I just really love a gel cleanser, or I really love a cream. So those are the two in our Signature Collection. The Renew Cleanser I don't have over here, but that one is kind of a cross between a cream and a gel, I feel like, but I guess more on the cream side. And like I said, a really simple formula I'd say more similar to the Aloe Herb because it's more creamy, suitable for all skin types.
Customer: Excuse me, which one is the gel and which one is the cream?
Emily Haupt – Annmarie Skin Care In-House Esthetician: The Citrus Mint Cleanser is a gel, and the Aloe Herb Cleanser is a cream. I would also say that the Renew Cleanser is more of a cream than a gel.
Customer: So if you use the Aloe Herb Cleanser, you don't follow with a gel to clean it?
Emily Haupt – Annmarie Skin Care In-House Esthetician: No, you would just use the Aloe Herb Cleanser. Massage it into damp skin and rinse clean. The only time you would use two cleansers is if you were using the Restorative Cleansing Oil. This one is in our Wild Alchemy Collection. It is an oil cleanser. It's good for all skin types. It can be used on its own or it can be used as the first step in a double cleanse routine. So all of our other cleansers, of course, you're going to dampen your face and massage your cleanser in, and then you're going to rinse and pat dry. This one you actually apply to dry skin, so dry hands, dry face. You massage it in and then you can just rinse clean. If you want to, that can be it, you’re done. Or you can follow it with a second cleanser, whichever one you want. The Aloe Herb, Citrus Mint, Phytonutrient, whichever you like.
This one, as I said, is great for all skin types. So for dry and mature skin, it feels very nourishing. It leaves a bit of an oil on the skin. Especially if you are using it on its own and you're just rinsing. Some people like to remove this one with a warm washcloth or a warm towel. What else?
It's great, not just for dry/mature skin, but for oilier skin types as well because like attracts like. So especially if you're somebody who's prone to congestion, this is a good choice. Because it's going to help to kind of soften and break down that congestion. Especially if you're using it for that reason when you are massaging it in, really focus on those areas of congestion, like around the nose area, down around the chin and mouth, and the forehead a lot of times. This cleanser is a jojoba oil base. Jojoba very closely resembles the texture of your skin's natural sebum. So it's a good choice for dry and mature skin. I personally think jojoba is a good choice for any skin type. It's my favorite oil. This one also has Manuka oil in it. I am Manuka obsessed. So another reason that I love this product. Manuka is going to be very deep cleansing and calming to the skin. It's got some castor oil. It's got Tea tree oil in it, which is going to be more purifying. This one is also great if you wear makeup, it's great for removing makeup. It's great for removing mascara, even waterproof mascara. It's great for removing sunscreen. So I'm a big fan of that one.
Then the last cleanser that we have is also in our Wild Alchemy Collection. This is the Phytonutrient Cleanser. This is my other favorite. This one I would say is our most rich cleanser. It is a cream cleanser. You can use it for any skin type.
I tend to be congestion prone and I still like this one, even though it is so rich. It's a cream cleanser, but it's got a little bit more of an almost fatty texture, a little bit thicker than the Aloe Herb Cleanser. It does have some coconut oil in it like the Aloe Herb Cleanser does, but it's also got a mango seed butter in it that gives it kind of that thick, fatty texture.
This one also has apple extract in it, which is rich in vitamin C and malic acid. So it's a good choice if brightening the appearance of dark spots is a concern of yours. This one has our signature serum blend in it as well. It's got some acai which gives it some antioxidant properties. So with any cleanser, but especially this one I like to encourage people to really take their time and thoroughly massage their cleanser in. Especially with something like this that has all of those really beautiful activated ingredients like the apple extract and the serum blend. You really want to take your time so that you're not just putting this on and then quickly rinsing all of those ingredients down the drain. You want to give them a second to be on the skin.
But that is the Phytonutrient. So questions about cleansing or cleansers?
Customer: Is there an expiration date for the cleanser generally? How many months upon manufacture?
Emily Haupt – Annmarie Skin Care In-House Esthetician: So all of our products have the expiration date printed on the bottom of the bottle. This one's rubbed off, but it's usually here in yellow. And that date is whether or not the product has been opened. Usually, I feel like the date when you get the product should be at least a year out, if not more.
Customer: Okay, because I'm not in the US and going to bring it back and I need to know how long it will last. You know what I mean?
Emily Haupt – Annmarie Skin Care In-House Esthetician: Right. Yeah. Well if you were placing an order, a wholesale order, and were very concerned about the dates I could probably check with our inventory team when you placed it to get a better idea of the date on each batch of the products that you order. But in general, I would say it's usually at least a year out or more.
Customer: Emily, if your skin is prone, this is my daughter's problem and I have passed some of my products as a gift to her. Especially the cleansing oil. She tends to get little white bumps. Which are like blackheads, but they're inside.
Emily Haupt – Annmarie Skin Care In-House Esthetician: Okay. Milia, maybe?
Customer: Yes, yes.
Emily Haupt – Annmarie Skin Care In-House Esthetician: So for that, aside from having them extracted by an esthetician or a dermatologist, I would say the main thing that would be beneficial would be incorporating some type of exfoliation. Incorporating exfoliating products or we'll get to some of our products that have our bioactive A-Complex in them, which is an alternative to retinol could be helpful also.
Customer: Your cleansing oil would be okay for her skin?
Emily Haupt – Annmarie Skin Care In-House Esthetician: Yes, that would be fine. She could probably choose any of the cleansers. Even a cream cleanser is not going to cause congestion in the skin. I don't feel like the cleanser is going to have a huge effect on the milia, like I said, it would be more the exfoliant that would kind of be treating it.
Customer: Thank you.
Emily Haupt – Annmarie Skin Care In-House Esthetician: As I mentioned before, I'm prone to congestion and I still use the Restorative Cleansing Oil and the Phytonutrient Cleanser, which are both pretty rich cleansers.
Customer: I live in a highly humid climate in Singapore, and I want to know whether the oil will kind of stuff up your pores.
Emily Haupt – Annmarie Skin Care In-House Esthetician: No. Like I was saying I tend to be very congestion prone. And I still really love the cleansing oil. It can actually help to minimize congestion. I used to be very anti-oil. I only used oil-free everything because I was worried about the oil clogging my pores, but then I learned it isn’t so much about avoiding oil it is just about choosing the right types of oils. Even our facial oils that are formulated for dry and mature skin types are a jojoba oil base, which is my favorite oil for any skin type really, because it is so similar to our skin’s natural oil. It is easily absorbed. I love jojoba. I'm like a Jojoba cheerleader and a Manuka cheerleader, ha.
Okay, awesome. So any other cleansing questions?
Customer: The amount is quite small and you can use it very fast. And the big one for cleanser is about a hundred ml. Is it at the max?
Emily Haupt-Annmarie Skin Care In-House Esthetician: Yes, the larger size is 100 milliliters.
Customer: Mm-hmm. Okay.
Emily Haupt-Annmarie Skin Care In-House Esthetician: And it should last you a while. Each of our products on our website, if you look at the product page say about how long it should last you. I mean, of course, it's different if you're an esthetician and using it in services but for example, the Restorative Cleansing oil says to reorder after 60 days, so it should last the average person about 60 days.
Customer: Is there a particular reason why the serums and the facial oil and the hydrate products are in very small containers? Is it something to do with their longevity or?
Emily Haupt-Annmarie Skin Care In-House Esthetician: No, not really. I mean, most of the serums and oils we have available in the smaller container like the 15 ml and then the 30 ml size as well. I guess I would say the reasoning for that is probably just that you're not going to go through a serum or an oil as quickly as you would a cleanser. So it's just kind of typical that they come in a smaller size.
Customer: I would love to see Annmarie have more travel packs because a lot of people travel for their work and I saw one that is out of stock, I mean the basic one, but I think there are others that are for mature skin. And I think sometimes I wish that because when you do serum and oil, you go and transfer, it just evaporates and it's hard to wash the bottle. And I think one of the things that people need is, you know, take away and can use it for a week or a few days. I would like to see more of that.
Emily Haupt-Annmarie Skin Care In-House Esthetician: Yeah. Yeah. I mean, that makes sense. I can pass along that feedback to the team. I'm not really in charge of that decision, but I can definitely pass it along. We do sell smaller travel sizes on our site for some of our products. Some are sold in a kit and some on their own.
Grace Murray-Annmarie Skin Care Marketing Assistant: And one thing I would also recommend, I know you're a little farther away though, so this might be a little difficult, but we frequently offer specials. For example, we just offered free shipping and then you could also get a free travel size of the Rejuvenating Facial Oil if you spent more than $50. We do have a lot of promotions where we gift you travel sizes, especially during this time of year because, you know, vacations! Just a little side note there.
Emily Haupt-Annmarie Skin Care In-House Esthetician: Yeah. Okay. That's good. On our website, we do have that section for the trials, travels, and samples, but we don't have everything available in small sizes.
Customer: Can I know what you say about producing the product? You say you activate with energy. How do you do that? You say energy? What do you mean by that?
Emily Haupt-Annmarie Skin Care In-House Esthetician: Sure. So our products are energized by crystals as they are being made. There are crystal grids that are placed around the products as the herbs are steeping. So that is what we mean when we say that the products are crystal-energized.
Customer: It’s scientifically to help the product or what?
Emily Haupt-Annmarie Skin Care In-House Esthetician: I mean, I feel like it's a ritual. I think it's kind of what you believe as far as the energy and power behind crystals.
Emily Haupt-Annmarie Skin Care In-House Esthetician: Let's move on to toners. Let's see here…
So after you cleanse, then of course you're going to pat your skin dry and then you're going to mist with your toning mist. You mist your toning mist over your face and neck. Your toning mist is going to help to complete the cleansing process, offer a dose of hydration, and a dose of skin-supporting nutrients.
There are three different toners in our line. The Neroli Toning Mist, the Rosemary Toning Mist, and the Botanical Hydration Mist With Immortelle.
The Neroli Toning Mist, this one is our most popular, our best-selling toning mist. It's a very simple formula. It's an aloe vera juice base. And then it's got some aspen bark extract in it, which acts as a natural preservative and is also a natural source of salicins. And then the Neroli, of course. Neroli is derived from fresh orange blossoms, so it gives it a really nice scent. Again, I feel like part of why people love this product so much.
This one is good for all skin types, but especially for normal, dry, and sensitive. And then the Rosemary Toning Mist. This one is my favorite, but again, I tend to be more prone to congestion, so I really love this one. This one is also an aloe vera juice base and then it has white willow bark, which is another natural source of salicins, rosemary of course, which is stimulating, cleansing, and clarifying. This one's got some neem as well in it. So just more purifying, cleansing properties and then the Botanical Hydration Mist With Immortelle. That one is in our Wild Alchemy Collection. This one is good for all skin types. It's especially great for sensitive skin. It is a hydrosol. So the other two toning mists are an aloe vera juice base. This one's a hydrosol. A hydrosol is a watery runoff that you get when you create an essential oil through steam distillation. This one contains a blend of four different types of chamomile. It's also got rose in it, which is going to be really soothing and nurturing for sensitive skin.
It's got immortelle, of course, or life everlasting flowers, which are a potent antioxidant. This one has got frankincense. Frankincense is known to tone, tighten and rejuvenate the skin. So this one again is great for sensitive skin types. I would also say this one kind of has the most anti-aging properties because of the frankincense and the immortelle.
Customer: Which one is that? Sorry. Which one is that you're holding?
Emily Haupt-Annmarie Skin Care In-House Esthetician: This is the Botanical Hydration Mist.
Customer: You said it has frankincense?
Emily Haupt-Annmarie Skin Care In-House Esthetician: Yes. Frankincense, immortelle, chamomile, and rose.
So it says on the packaging to mist your toning mist and then let it dry before applying your serum and oil. I actually always like to apply my serum and oil when my skin is still slightly damp from my toning mist. This can really help with absorption. It can also help those products to go a little bit further. Your serum and oil are going to be your more expensive products and applying them to damp skin can help them to go a bit further, and last a little longer. I also like to mist my toning mist after I apply my facial oil. That is completely optional. But it just kind of helps to further dilute the oil a bit on the skin.
So especially if you're somebody who's new to using oil as your moisturizer, it can be helpful to use your toning mist, apply while skin is damp, and then mist again afterward.
I'm trying to think what else. I feel like I'm forgetting something, but I don’t know why.
Questions about toning mist?
Customer: Yeah, I noticed that when I use the toning mist with the the oil and the Anti-Aging Serum, it kind of sits on my skin and then when I rub it, it kind of exfoliates my skin. Is that normal? I have to rub it off to get the stuff off. It really removes dead skin.
Emily Haupt-Annmarie Skin Care In-House Esthetician: That is that Interesting. No, I don't feel like that sounds normal. I don’t have that experience myself. Are you applying your serum while your skin is damp from your toning mist?
Customer: Yes. Even the CBD, I put the mist on when I go to bed, I mist my face with the mist and then put the CBD serum on, and then after a few minutes, you know, when I touch my skin, it's like I feel like I need to rub it. So when I rub it it’s like a lot of dirt or something coming out.
Emily Haupt-Annmarie Skin Care In-House Esthetician: How much serum are you using?
Customer: It’s a little bit on my forehead, and cheeks, not a lot. I mean, I've noticed all of it. So I'm like, what does it exfoliate? I mean, I like it because it looks like it's exfoliating my skin. I rub my skin and a lot of dead is coming out.
Emily Haupt-Annmarie Skin Care In-House Esthetician: Hmmm. I mean, like I said, I don't feel like I have that experience. I feel like if you like that, then awesome. I feel like if you don't like that, my suggestions would be applying the products while your skin is still damp, which it sounds like you're already doing. Using less product. You probably need one or two pumps. You could also try just pressing your serum into the skin versus rubbing it. But if you like that, then I feel like, great, keep doing it. The other suggestion I have would be to incorporate exfoliation if you are not already incorporating an exfoliant into your routine.
Customer: So is the mist supposed to be like an astringent or what is it supposed to act like?
Emily Haupt-Annmarie Skin Care In-House Esthetician: Traditionally a toner was designed to rebalance the skin's pH after cleansing. You sort of don't need to do that with our products because our cleansers are pH balanced, but in the other sense, you kind of do because the pH of water is I believe seven. So your toning mist is going to help to rebalance the skin. And then like I said, it's going to offer hydration. So there is a difference between dehydrated skin, which is skin that lacks water, and dry skin, which is skin that lacks oil. So using a combination of hydrating products and moisturizing products is going to treat both the dehydration and the dryness.
Your toning mist and your serum are your hydrators. And then your facial oil is your moisturizer. So your toning mist is offering that hydration, it's rebalancing the skin, and then like I said, it's providing those skin-supporting nutrients as well. For example, the Rosemary Toning Mist which has the more purifying herb blend can be helpful for minimizing the appearance of enlarged pores or minimizing excess oil whereas the Botanical Hydration Mist has the chamomile and the rose in it, so it's going to be really soothing and nurturing. So each is offering those skin-supporting nutrients for different skin concerns.
And then again helping with the absorption of your other products. That's kind of the purpose of a toning mist. Any other toner questions?
You also can just mist your toning mist throughout the day if you just want an extra dose of hydration or a quick refresh. I am a toning mist girl. I can't live without toning mist.
Okay, so then the next step in your routine after you mist your toning mist while your skin is still damp, like we talked about, you would apply your serum.
We do have several different serums in the line. Where are all my serums? Wait. Hmm. Hydrate? Where's my probiotic? Oh, there it is. Okay so in our Signature Collection, we have the Anti-Aging Serum, the Probiotic Serum, and the Citrus Stem Cell Serum. Your serum, as I said, is a hydrator, so it's going to provide hydration (water) to the skin.
Serums contain high levels of activated ingredients, so they allow you to really customize your routine to target and treat whatever your specific concerns are. Serums are a smaller molecule size than a facial oil. So they're able to penetrate more deeply to get those activated ingredients deeper into the skin.
The first one that we'll talk about is the Anti-Aging Serum. This one is in our Signature Collection. This is our best-selling serum time and time again. One of our best-selling products, always. People love this one. So this one, kind of similar to the Aloe Herb Cleanser, I tell people, if you're not sure where to start or if you're feeling overwhelmed, this can be a good choice. Because you can't really go wrong with this one. It's good for any skin type. It is very antioxidant-rich. It's got buddleja extract. It's got life-everlasting flowers. It's very deeply hydrating. It has hyaluronic acid in it. We use a non-GMO vegetable-sourced hyaluronic acid. Hyaluronic acid is a humectant that binds water to the skin. So it's considered a super hydrator because it holds 1,000 times its weight in water. So it's really deeply hydrating, which has kind of a plumping effect on the skin. When your skin is dehydrated, it's going to emphasize the appearance of fine lines, deeply hydrating is going to plump the skin to minimize the appearance of fine lines. That is the Anti-Aging Serum.
The Citrus Stem Cell Serum. I don't think I have that one actually. That one, also in our Signature Collection, is good for thicker textured skin, more resilient skin, and skin that's had a lot of exposure to the elements. That one is good for targeted brightening. If you have some dark spots that you are working to brighten the look of.
It contains Citrus Derived Stem Cells. We use plant stem cells in a lot of our products. These plant stem cells contain proteins, peptides, and amino acids, so they help to strengthen the skin. This serum also contains a combination of licorice root, uva ursi, and amla berry. That is the brightening trio that is in this serum. Licorice root is often used in natural products as an alternative to ingredients like hydroquinone. So again, great for brightening the look of skin.
And then lastly in the Signature Collection is the Probiotic Serum With Tremella. The probiotic serum, again, is good for all skin types, but especially for sensitive skin or skin that is out of balance. This one contains a probiotic ferment that can help to eliminate impurities on the surface of the skin. It can help to rebalance the skin's pH.
It's also got tremella mushroom extract, of course. Tremella acts similarly to hyaluronic acid to deeply hydrate the skin. It's got astaxanthin, which is a really powerful antioxidant. So that is the probiotic.
Maybe I'll stop there before we move on to the Wild Alchemy Collection serums. Any questions about the serums in our Signature Collection?
Customer: Did you say that the Citrus Stem Cell has hydroquinone in it?
Emily Haupt-Annmarie Skin Care In-House Esthetician: Oh, no, we don't use hydroquinone in any of our products. It's not a healthy ingredient. I believe it's actually banned in the EU. I was saying the licorice root that we use in the Citrus Stem Cell Serum, that ingredient is often used as an alternative to hydroquinone in natural products.
Yes, definitely no hydroquinone in our products.
Okay. So then in the Wild Alchemy Collection, we have the Wild Fruit Serum, which I actually don't have that one right now, which is weird because I love that one. But the Wild Fruit Serum, I like to call it our “do it all” serum because it's very hydrating, it’s brightening, and its got anti-aging properties as well. That one has apple extract in it. So it's got the same apple extract that's in the Phytonutrient Cleanser. Which again, is rich in malic acid and vitamin C to help brighten. That one has copper-infused water in it. It's got knotweed extract which is rich in resveratrol. It's got kakadu plum extract. Kakadu plum extract is rich in vitamin C to brighten and it also contains phenolic acid. Phenolic acid behaves on the skin similarly to an alpha hydroxy acid. Alpha hydroxy acids help to kind of dissolve the glue that holds the top layer of skin cells. They can help with resurfacing the skin, retexturizing, and improving tone. What else with the Wild Fruit? Oh, it's got madonna lily plant cells in it. So like I said, we use these plant cells in a lot of our products. This one in particular, each bottle of the Wild Fruit Serum has about 1.5 million of the Madonna lily plant cells. So a really dense infusion of those plant cells. And this one's good for all skin types. I think that's it about Wild Fruit.
Then we have our Activated CBD Serum. This one is kind of in its own little world. It’s sort of an offshoot of the Wild Alchemy Collection. This one of course contains CBD. So when we created this serum, we partnered with Ojai Energetics. They are a leader and a pioneer in the CBD space. It contains both a water-soluble and a fat-soluble CBD. Which is something that I feel sets it apart a little bit from a lot of other CBD products on the market. The water-soluble CBD is absorbed more quickly to give kind of an instant effect.
And then the fat-soluble CBD is absorbed more slowly over time. So it has more of a cumulative effect when you're using the product regularly. This one is very hydrating. It's got hyaluronic and tremella in it. So it is a little bit thicker, richer texture than some of our other serums. So it is nice to apply this one when the skin is still a little bit damp. What else with this one? I'm trying to think what else. I always like to let Grace touch on this one because she loves it so much. She's the CBD poster child.
Grace-Annmarie Skin Care Marketing Assistant: It’s kind of like a running joke in our consults and internally, too, that I'm like the sensitive skin poster child for our company because I am one of the only team members that truly has extremely sensitive skin. I also have extremely dry skin. There's just a lot going on. Part of it's genetic. I'm part Irish. So I don't know if that has anything to do with it, but usually, there's a little more red in our skin.
So I use the CBD serum consistently because not only is it extremely hydrating, but it also really helps tame that redness or any irritation that comes with my sensitivity, which is extremely helpful. And in combination with the Botanical Hydration Mist, I mean, absolute game changer for my skin.
Before using this line, it was almost rare if a product didn't make my skin react and the CBD serum has just been the complete opposite. If anything, my skin looks better every day that I use it. So if you're in the same boat where your skin is really sensitive or you just have a hard time with redness, it is amazing calming.
Emily Haupt-Annmarie Skin Care In-House Esthetician: Your skin looks great today.
Grace-Annmarie Skin Care Marketing Assistant: Thank you!
Emily Haupt-Annmarie Skin Care In-House Esthetician: Yes. So, that is the Activated CBD Serum. Like I said, it's got tremella mushroom extract with the CBD. It also has mangosteen oil, black cumin seed, all kinds of good stuff in that one.
Customer: Why do you want CBD? Is it because it has real CBD in it?
Emily Haupt-Annmarie Skin Care In-House Esthetician: Yes, so it does have CBD in it. As I said, we partnered with Ojai Energetics because we wanted to find a really high-quality CBD to use.
CBD, it's kind of hard to say exactly what it does for the skin because it works with your body's natural endocannabinoid system to kind of go where it's needed to go and do what it's needed to do. But like Grace said it is very soothing and calming for the skin. So a great choice if you have any sensitivity or irritation or are prone to some redness.
Grace-Annmarie Skin Care Marketing Assistant: One good way to think about it is that you'll hear a lot that people will apply CBD products topically to aching pains, joint pains, or anywhere on their skin that just needs a little extra support. It's very similar for your skin as well. So just another way to think about it.
Emily Haupt-Annmarie Skin Care In-House Esthetician: Yeah. Okay. Then we have the Activated Night Serum. So this is our most recent serum launch. This one is to be used only at night and with an SPF during the day. I speak from experience, don't forget your SPF. It does make you more sensitive to the sun.
This one contains our bioactive A-Complex. We wanted to create a product that was an alternative to using retinol. So retinoids are very popular in skin care. They are sort of the gold standard for anti-aging. However, vitamin A derivatives are not great for your health. They can be harmful to reproductive health and they're not great for skin health. If you use them over an extended period of time they can start to thin the skin. A lot of times, they can cause hypersensitivity, reactions, and irritation in the skin. So, the bioactive A- Complex is our alternative to retinol. It is derived from algae. It's a completely safe ingredient. It has a similar resurfacing effect on the skin the way that a traditional retinol does. So really helping to, again, improve texture and tone. And then in this formula, we’ve paired the active bioactive A-Complex with a lot of soothing ingredients. It's got lavender. It's got blue chamomile in it. So just a nice combination of that activated bioactive A with those soothing ingredients. But this is a great one.
Customer: Sorry, I missed the name. I missed the name for that one.
Emily Haupt-Annmarie Skin Care In-House Esthetician: Oh, that's okay. It's the Activated Night Serum.
Then lastly in the serum category, we have our elixirs. So, the Concentrated Boosting Elixirs come in a set of three. A lot of times people ask, do I need the elixirs? No. They’re not a necessary product by any means. They're just kind of like a fun extra product that you can incorporate if you want to.
So they come in a set of three. They come with the Hydrate Elixir, the Brighten Elixir, and the Revitalize Elixir. The way that you use them…they have this dropper top, and they're sort of this liquid consistency and you just mix them with your serum, or if for some reason you weren't using a serum, you could also mix with your facial oil.
So you would pump one to two pumps of your serum, you would drop one to three drops of your elixir, and then you would mix it up. You never want to apply the elixirs directly to the skin. They are made to be mixed because they are very concentrated. So the Hydrate Elixir is a hyaluronic acid with vegan collagen pre-peptides. We already talked about hyaluronic acid, deeply hydrating the skin. The peptides are going to help to strengthen the skin. The Brighten Elixir is a pure vitamin C with Sea Buckthorn. The vitamin C that we have chosen to use in this product is a Tetrahexyldecyl ascorbate or THDA and the reason that we've chosen that particular vitamin C is because it's a very stable form of vitamin C.
A lot of vitamin C products on the market are not stable, so you open them, the product goes rancid quickly, and then it's not effective. This is a very stable form of vitamin C, it's also a very non-irritating form of vitamin C. It has a pH of 7. What else? Then our Revitalize Elixir. This one is the bioactive A-Complex with astaxanthin. So, we just talked about the bioactive A-Complex. It's the same activated ingredient that is in the Activated Night Serum. These two are the same ingredient.
So as I said, the Concentrated Boosting Elixirs are an optional add-in to your routine. They are great if you are looking to boost the level of activated ingredients in your skin care routine. Essentially, more activated ingredients mean more visible results, more quickly. They're also great to allow you to customize. Maybe you have very sensitive skin and maybe the Activated Night Serum feels like too much for you. You could use the Revitalize Concentrated Boosting Elixir so that you can get that little bit of a retinol-type product in your routine. You could try to mix just one drop of the Revitalize Elixir with the Probiotic Serum. So the elixirs allow you to customize in that way. They're definitely a fun, unique product. Those are the elixirs. So I think that's everything in the serum category. I feel like serums can be a little confusing because we have a lot of them. So any questions about serums?
Customer: I have one. How often should you use the Activated Night Serum?
Emily Haupt-Annmarie Skin Care In-House Esthetician: You can use it every night. I think it just depends on your skin's level of sensitivity.
I know Grace uses hers every other night because she has more sensitive skin so it's a little much for her. You can also kind of use it in phases. I'm pretty sure Rach talked about that. She’s our COO and she talked about how she'll use it for, I don't know, three weeks at a time or something consistently. Then take a little break from it, but it's fine to use it every night for most people. You just always want to make sure you're using the SPF with it and I think, like I said, it really just depends on your skin, so how your skin reacts to it, how sensitive you are, that sort of thing.
Any other questions about serums?
Customer: I'm glad you brought something up about the elixirs because I bought them but then I really didn't know how to use them. So I was kind of using it directly on my skin. So how do you use each one? Do you mix all of them in the serum?
Emily Haupt-Annmarie Skin Care In-House Esthetician: Good question. So you can mix and match. For example, in the morning you might want to use one drop of Hydrate and two drops of Brighten. And then maybe at night, you want to use three drops of Revitalize. Or maybe in the morning, you want to do just three drops of Brighten. And then at night, you want to do one drop of Hydrate and two drops of Revitalize. So you can kind of play around with it and mix and match. The only thing is you want to use the Revitalize only at night. And you don't want to mix the Brighten and the Revitalize in the same application. You would use one in the morning and one at night. Those are the only two that you wouldn't mix. Does that make sense?
Customer: You said do not mix what? The Revitalize and the Brighten.
Emily Haupt-Annmarie Skin Care In-House Esthetician: Yes.
Customer: But you can use the Hydrate with everything.
Emily Haupt-Annmarie Skin Care In-House Esthetician: Yes, exactly.
Customer: You can mix the Revitalize and which one? I'm sorry.
Emily Haupt-Annmarie Skin Care In-House Esthetician: You could mix the Revitalize with the Hydrate if you wanted to.
Customer: Which one is the no, no, not to mix together?
Emily Haupt-Annmarie Skin Care In-House Esthetician: Don't mix the Revitalize with the Brighten.
Emily Haupt-Annmarie Skin Care In-House Esthetician: The Brighten is that Vitamin C?
Emily Haupt-Annmarie Skin Care In-House Esthetician: The Brighten is the Vitamin C, yes.
Customer: Okay, thank you.
Customer: Are you talking about the Wild Fruit Serum?
Emily Haupt-Annmarie Skin Care In-House Esthetician: No, we actually are talking about the Concentrated Boosting Elixirs.
Customer: Okay. The Wild Fruit Serum you can use anytime, day or night? I use one drop of the Hyaluronic Acid Hydrate with my Wild Fruit Serum.
Emily Haupt-Annmarie Skin Care In-House Esthetician: Yup, that's perfect. You can do more than one drop if you want to. You could do three drops if you wanted to.
Customer: Oh, okay. As long as I use it with something, that's the key, isn't it?
Emily Haupt-Annmarie Skin Care In-House Esthetician: Yeah. You don't want to apply it just directly to the skin.
Customer: But you can get the hydrate separately, right?
Emily Haupt-Annmarie Skin Care In-House Esthetician: Yes, so the elixirs are sold in a set of three, but we found that people were going through the Hydrate Elixir more quickly, so we did release it in this larger size.
Other serum questions? Gosh, I feel like this one's going fast. We're already at 10 after. Okay, cool. So then next is facial oils.
After you apply your serum, then you apply your facial oil. Like we talked about, all of our moisturizers, all of our facial moisturizers are oils. The reason for that is just that oils are more pure. They don't require any fillers or waxes to be used. They are more easily absorbed by the skin. And we have several different facial oils. We have the herbal facial oils. These ones I tend to not go too deep into because they're a little bit self-explanatory because they're named for the skin type that they are made for.
So we have the Herbal Facial Oil for Normal and Combination Skin. We have the Herbal Facial Oil for Oily Skin. And then we have the Herbal Facial Oil for Sensitive Skin. All three of them are a grapeseed oil base. Grapeseed oil is a very light-textured skin-balancing oil. It's rich in omega 6 and vitamin E. The Herbal Facial Oil for Normal and Combination Skin is a balancing facial oil. It's got tamanu, it's got echinacea, it's got some chamomile, some goji in there. The Herbal Facial Oil for Oily Skin. This is a more purifying facial oil. So this one contains a purifying herb blend. It's got white willow bark in it. It's got neem. It's got black cumin seed oil. So that is the Herbal Facial Oil for Oily Skin. And the Herbal Facial Oil for Sensitive Skin, that one contains no added essential oils, so it's a good choice for sensitive skin. It's pretty rich. It's got a bunch of different omega-rich oils in it. It's got sacha inchi oil in it. It's got camellia seed oil. It's got squalane in it. So very nourishing that one. And then the Anti-Aging Facial Oil, this is the last one in the Signature Collection. This one is very popular, this again is one of our best selling products. This one is a jojoba oil base, like we talked about. This one has a bunch of different seed oils in it. So it's got carrot seed oil, broccoli seed oil, chia seed oil. Chia, for example, is rich in vitamin B3 and zinc. So this one is very nourishing. It's just like a very nourishing moisturizer for dry and mature skin types and again, very popular and a very dense herb infusion in this one.
Then in our Wild Alchemy Collection, we have the Rejuvenating Facial Oil. This one is good for all skin types I would say except very sensitive skin. This one is our most potent, our most active facial oil. And kind of the reason for that is our other facial oils, our herbal facial oils, and our Anti-Aging Facial Oil, they contain like I said, that dense herb infusion. So probably 15 to 20 herbs in the herb infusion. The Rejuvenating Facial Oil contains one herb. It's the butterfly pea flower, which is very rich in antioxidants. And then our other facial oils contain probably 20 to 30 different seed oils and CO2 extracts. This one contains fewer, more like 15. The reason for that is just that we wanted to be able to include those ingredients at higher percentages. So there's a higher concentration of fewer ingredients if that makes sense. But that's why it is more active, more potent. And this one, it's a jojoba oil base. Like I said, it's got the butterfly pea flowers in there, which are very antioxidant-rich. It's got brightening baobab oil, and antioxidant-rich marula oil. This one has mongongo oil, which is very softening to the skin. I feel like this one makes your skin feel very soft. It's got some blue tansy in it, so it has a little bit of a kind of green hue from the blue tansy, which is very calming and soothing to the skin.
This one, like I said, for some people, like Grace, it's a little bit too much for her. So you can mix this one if you want to. It mixes really nicely with the Anti-Aging Facial Oil or the Herbal Facial Oil for Sensitive Skin, if you want to use it, but you're more sensitive. I use this one all the time with no issue, but I am not overly sensitive. But that is the Rejuvenating. And I think that's all the facial oils. Any questions about oils?
Customer: I hear you talking about this belonging to Wild Alchemy or whatever. What does that mean? It's a different company or what, what is that?
Emily Haupt-Annmarie Skin Care In-House Esthetician: It's a different collection. So the Wild Alchemy Collection, it's a collection within our line and it's our luxury collection. So those products have higher levels of activated ingredients. They contain more exotic ingredients, like the baobab oil and the mongongo oil, those are ingredients you don’t find often in a lot of skin care products. So that's kind of what sets it apart.
Customer: Is that really necessary?
Emily Haupt-Annmarie Skin Care In-House Esthetician: I mean, I wouldn't say it's necessary. As I said in our Signature Collection, a lot of those products are our best-selling products. People love those products. It's just another option. Maybe you've been using our best sellers for a long time and you just want to try something different. Or maybe you want to up the level of activated ingredients that are in your facial oil, like you are just wanting something a little more active than, say, the Anti-Aging Facial Oil.
You also can mix and match, you don't have to use everything from the Signature Collection or everything from the Wild Alchemy Collection. Maybe you really love the Aloe Herb Cleanser and the Anti-Aging Facial Oil in the Signature Collection, but you want to try the Wild Fruit Serum from the Wild Alchemy Collection because it's got that phenolic acid in it that kind of behaves like an alpha hydroxy acid.
It's just different options.
Customer: You haven't mentioned the masks yet. Are you going to talk about those?
Emily Haupt-Annmarie Skin Care In-House Esthetician: Yes. Okay. The next thing we'll talk about is exfoliants because we are getting a little bit low on time, but we'll kind of do this quickly.
I do like to talk about exfoliation because I think it's an important part of a routine. A lot of times people say, I'm using all these really moisturizing products, but my skin still feels dry. What am I doing wrong? Usually, I will ask if they are using an exfoliant because if you're not exfoliating, you kind of can get this layer of buildup on the surface of your skin, and then your hydrating, your moisturizing products are not able to penetrate deeply to work as well as they could.
Also, I will say exfoliation is kind of a fine line because you want to incorporate some exfoliation into your routine, but you don't want to overdo it with your exfoliation because then you can cause some sensitivity and that sort of thing. But we have three exfoliants in the line, the Ayurvedic Facial Scrub is this little cutie right here.
This one is a very gentle exfoliant suitable for even the most sensitive skin. It is a dry herbal exfoliant, so it's a powder. You shake the powder into the palm of your hand. You can mix some water into it to create a paste or, I like to mix it with my cleanser. You can mix it with any cleanser, but I like to mix it with either the Aloe Herb or the Phytonutrient. It mixes very nicely. This one, like I said, is very gentle, so it's hard to overdo it with this one. Most people could use this every day if they wanted to. Then we have the Kaolin Micro Exfoliant. Mine is in my shower. That one is a cream exfoliant. It's a little bit richer than the Ayurvedic. This one you would use two to three times a week. It is a green kaolin clay, so any clay is going to be purifying and mineral-rich. And then it's got crushed bamboo powder, that's the exfoliating property in this one. And it's got lavender essential oil, so calming, and that's the scent profile as well.
Then lastly, we have our Resurfacing Facial Exfoliant. This one is a little different than the other two. The other two are both physical exfoliants. The Ayurvedic Facial Scrub has fenugreek in it, that’s what gives it the scrubby, gritty texture. The Kaolin Micro Exfoliant has the crushed bamboo. Those are both physical exfoliants that are going to scrub and polish the skin. The Resurfacing Facial Exfoliant is a chemical exfoliant. Chemical in the way it works on the skin, not that it contains a bunch of chemicals. It is a honey-derived lactic acid.
Lactic acid is a very mild alpha hydroxy acid. So again, alpha hydroxy acids help to kind of dissolve that glue that holds the top layer of skin, helping to improve texture and tone. This one, you use it like a mask. It's a smooth gel texture. So you apply it to clean skin. You leave it on for just two to three minutes to start. And then you want to make sure you thoroughly remove it and use it in the evening with an SPF during the day. You can work your way up to using this one and leaving it on for 10 minutes. But usually, we recommend starting with the lesser time just to see how your skin does with it, because it can feel a little bit active for some people, like a little bit tingly.
It does have some soothing blue tansy and some cooling cucumber. So again, those nice, soothing, calming ingredients paired with the active Lactic acid. So those are the three exfoliants. Oh, the Resurfacing you would just use one time a week.
Then as far as masks and treatments we have the Illuminating Pearl Mask, the Purifying Mud Mask, the Charcoal Cacao Mask, and the Coconut Honey Mask
The Charcoal Cacao is very purifying. It has an activated coconut charcoal in it. It's also very antioxidant-rich. It's got turmeric and cacao in it. This one is black, so just a heads up, it will stain your towels. That one you would probably just want to use once a week. I don't think I would do it more than once a week.
The Coconut Honey Mask is a very simple formula. It's good for very dry skin, mature skin, and sensitive skin. A lot of people like that one in the winter months. It is like a balmy texture. The Illuminating Pearl Mask. This is a favorite internally and amongst customers. This one is my favorite. Well, I'm torn. I love the mud mask too. But this one is good for all skin types.
It is a hydrating, brightening treatment mask. It's sort of a creamy, jelly texture. So it feels really cooling on the skin. It's great in the morning when skin is tired and puffy. It's got licorice root and uva ursi. So the same brightening ingredients that are in the Citrus Stem Cell Serum. It's got honey. Honey acts as a humectant to draw moisture to the skin. It's got Pearl powder in it. So that is kind of a unique ingredient that gives it a radiance that it imparts on the skin. So this is a great one. You can't really overdo it with this one. You could use it every day if you wanted to and it's not gonna hurt ya.
So again, this is a great one. Everybody should just buy it because everybody loves it.
And then lastly, the Purifying Mud Mask. This one is a purifying mask. So best for normal, combination, and oily skin. This one is a dry powder. Again, you can mix it with water. You can mix it with a toning mist. I like to mix it with manuka honey. A umf 15 manuka honey. You can just get at the drugstore. That's my favorite way to use it. It’s nice especially if you're somebody who tends to be more normal to dry than oily, but you want to try this product mixing with the honey is a great way to make it so that it's not overly drying. Because honey is a humectant. Also manuka honey has other skin benefits as well. So it's a really nice combination with the mud mask. Those are the masks. I didn't talk about Sun Love. Okay, really quick, Sun Love. I just want to mention it because we did talk about the Activated Night Serum and the Resurfacing Facial Exfoliant. You always want to use those products with an SPF.
So our Sun Love Everyday Sheer Sunscreen is our SPF 20 moisturizer. It can be used on its own, as your daytime moisturizer, it's got pumpkin seed oil and buriti fruit oil, so it's nourishing to the skin or you can use it over top of a facial oil if you would like. It’s a non-nano zinc oxide, it’s reef safe, I'm trying to think what else with that one. Usually, I tell people the SPF 20 is great for everyday wear. If you are sweating or swimming or laying out in the sun you are going to want to reapply.
And then lastly, eye products. We have the Anti-Aging Eye Cream and the Fruit Ceramide Eye Serum.
I tend to recommend that if you're going to use one or the other, I like the eye cream. It just feels very nourishing to me. It's got cucumber in it, which is cooling, so great for puffiness. It's also rich in silica.
They can be used together, so you can layer the Fruit Ceramide Eye Serum underneath the eye cream. I recommend that for people if the eye area is their main concern, maybe they want to use both products. The Fruit Ceramide Eye Serum, I always tell people, to make sure that you are using a very tiny bit of it. And apply it when your skin is still slightly damp because if you overuse that one, it just doesn't apply nicely.
The Fruit Ceramide Eye Serum can also be a good choice if dark circles are a main concern of yours as it contains sake peptides that can help to kind of retexturize the under-eye area to brighten. So those are the eye products.
And I think that's everything. Holy moly! Goodness gracious, it is a lot of information.
Customer: The only one you didn't talk about was the body lotion.
Emily Haupt-Annmarie Skin Care In-House Esthetician: Yes, I didn't cover body care products because it's just too many products to cover. But we do have a body care line. We have a few different body oils. We have our Coconut Body Oil and Divine Woods Body Oil. Then we have the Radiant Skin Silk lotion. A lot of people like to use that one on their neck and decollete. I haven't tried that myself, but I know customers that like to do that.
We also have the body polish right now. The Herb Infused Body Polish. That is one of our limited edition products. It's a sugar exfoliant.
But yes, I think that's it. Unless anybody has any other questions. Also, if you think of questions that you want to ask that you didn't get a chance to ask, or if they just come to you later on you can always email us. You can just email [email protected]. That’ll go to our customer care team and we're a very small team, so if you just put my name in there it'll get to me.
Customer: Do you carry liquid foundation, by the way?
Emily Haupt-Annmarie Skin Care In-House Esthetician: We do not have a liquid foundation. In our Favorite Brands Marketplace, we have a powdered foundation, a mineral powder from Au Naturale. Our Favorite Brands Marketplace products are not our products, they're other brands’ products that we recommend. I know that we are in the process of finding another makeup line to partner with because that is a request that we get often, a foundation that is not a powder. So that is something that might be coming in the near future, but it's not there yet. So as of now, we just have the Au Naturale and it's the mineral powder foundation.
Customer: And how do you use that one?
Emily Haupt-Annmarie Skin Care In-House Esthetician: So it's just a powder. You just would use a makeup brush to apply it after you apply your facial oil. And I would let your oil absorb for a moment before you apply the mineral powder.
Customer: Oh, I thought they said you mix it with the oil.
Emily Haupt – Annmarie Skin Care In-House Esthetician: That’s not typically the way to apply it, but you can do that if you want to kind of create your own foundation. Or mix it with the Sun Love if you want to kind of create your own tinted SPF moisturizer. You can do that. You definitely can play around with mixing it with the oil. I haven't tried that myself. I tend to not really use that much makeup because I work from home and I have two kids. But you absolutely could try to mix it with the oil. But normally you would just use a powder brush and apply it that way.
Emily Haupt – Annmarie Skin Care In-House Esthetician: All right. Okay, you guys. Well, thank you so much for listening to me ramble on for an hour and a half. I hope you guys all have an awesome afternoon and a good rest of your week. And like we said, if you have any other questions, you can just email us to reach out. And I think that's it. Thank you very much.
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