Summarized from a consultation originally recorded on May 14, 2024.
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Kate – Annmarie Skin Care In-House Esthetician: It looked like there was kind of an array of needs for this call. So I saw everything from early menopause, really, really dry, really textured skin. I saw Persons who had kind of like dry slash oily with larger pores. I did see that some people had tried the line before. I also saw that some people had not tried the line before. So there's a little bit of a mix of that there. I don't feel like I saw too much about pigmentation. But I'm going to kind of speak to both of the dry, aging, textured and bring in some details as far as large pores and supporting you know, having cleared out pores, I guess, if you will. It didn't, the description that I recall wasn't that the skin was super oily, just that they were navigating that concern. So before I start to jump into products and, and. Building routines. Is there any other specific concern that you do want to make sure I address? And you can come off mute and share it. You can put it in the chat. I'll take a peek at the chat while we're here. Did you say you were going to address dry skin? Mm hmm. Yep.
Customer: Dry skin, aging skin. Yes. I was wondering about sometimes I'll get a butterfly rash and so how that all plays in with like histamine. I was tested for lupus, which I don't have, thank goodness, but so that's something
Kate – Annmarie Skin Care In-House Esthetician: cool.
Yeah. I can integrate that as well. Okay, I see some notes about evening out skin tone and overall aging. Let's see, okay.
Customer: Can I ask a question really quickly? I'm an affiliate, and I've used Annmarie for probably like 15 years. But I noticed when she, yeah, I love it. I'm like obsessed, but I noticed like, I just washed my face, but I just watched.
I thought I'm going to watch the video and she didn't use any of the cleanser on her eyes, but I did. Is that alright?
Kate – Annmarie Skin Care In-House Esthetician: Oh, that's okay. We can address that. I I can't speak to why they didn't include that They probably there probably was a specific routine that they were going with when they were creating those market videos but You definitely can bring it around the eyes any of the cleansers can be brought around their eyes with the exception of the citrus mint if you're using the citrus mint the peppermint in that
Customer: yeah, I feel like Yeah, it's just a little too much in your eyes
Kate – Annmarie Skin Care In-House Esthetician: But as far as removing eye makeup, we've got two options and I'll get, I'll slip these in now, but we can swing back to them as we're talking about products.
So one of them is the restorative cleansing oil. And it's an oil cleanser. And of course the texture is a true oil. And it does. Break up makeup really nicely. So we'll typically recommend this for someone who's really dry or somebody who is wanting to use this primarily to remove makeup. And it's good around the eyes that there's another product that we go a little bit better.The other one for the eyes is the herbal facial oil for. sensitive skin, this one here, and it's technically a facial product, but it's a really, really simple blend and it breaks up eye makeup really nicely. So if I've got, I don't wear a ton of makeup, but if I have, like, gone out or done my full face or something, I'll typically have this one around my eyes, the sensitive one, and then the rest, the other one on my face.
For both of these, when I'm applying them, I'm doing dry fingers and a dry face. And then let it sit on the skin for around a minute. Around, you know, around the eyes. Just be mindful that you're not getting it in the eyes. It's not gonna like, blind you, but it's not comfy. And then coming in and rinsing.
And then I also will use a washcloth. Like a wet washcloth to remove it. And that's a pretty successful combo for me for that.
Customer: So you put it on dry? I put it on dry. Oh, okay. Because I have the aloe one. Yeah. I've never had a problem with using it.
Kate – Annmarie Skin Care In-House Esthetician: Yeah, awesome. I find for me with the Aloe Herb Cleanser when I use it on heavier makeup, like if I've been in a wedding or something it takes me a couple times to get it all off, which is why I'll typically just like get right to it with the other ones.
But you can do the same thing with that one. You can apply it, especially around the eyes, like dry. dry fingers, dry face, and then let it sit for about a minute and then come in and rinse it. And it's pretty good. I do like the others better, but if you're having great luck, keep using that one. I think that that one's totally fine.
Customer: Okay. Well, thank you.
Kate – Annmarie Skin Care In-House Esthetician: Welcome. Awesome. Well, let's start to talk about routines. So for a basic routine, this is morning and evening, we recommend four products. And we'll primarily talk about these four products. We might get a little bit wild and talk about scrubs and masks and things like that, but we'll stick to these products initially. And those four products are your cleanser, Your toning mist, your serum and your oil, those four products in that order. And we'll start at the top and we'll just get into some cleansers. So we kind of touched on this already by talking about the restorative cleansing oil, but before we talk about the ones I want to talk about.
Which is most of them. Let me talk about the difference between these two lines, right? So when you're shopping online, you'll see a lot of products have this tan label, you'll see a lot of products have this black label. They're slightly different. So this, like, line we call our signature collection, which is basically the line that we started with, and our foundational line, and we love it. This black line, we call this our wild alchemy collection. And it is Different from the Signature Collection in a couple different ways. One of the ways is with the Wild Alchemy, we tend to select more exotic ingredients. So ingredients that are sometimes a little bit harder to source. They might be further away, they might be more tropical. Just more, yeah, complicated or hard to find ingredients. That line will also include ingredients that might have a few more steps involved in the craft process. So, for example, our toning mists, the signature collection starts with an aloe vera juice. It's very simple, very straightforward. The toning mist is part of the wild alchemy, starting with hydrosols. And hydrosols, of course, are like, It's like a watery runoff when you create an essential oil via steam distillation. So it's like a few more steps involved in acquiring the ingredients that we're wanting to utilize in the Wild Alchemy Collection. The Wild Alchemy Collection, the packages, the bottles tend to be larger.
So this one, it only comes in one size and it is the larger size. And as we touch on products, That might make more sense as we're talking about specific ones. And then finally, the wild alchemy collection tends to be a little bit more specifically pointed in terms of addressing signs of aging. So the, the, the signature line, a lot of the products, if not most of the products are super supportive for combating signs of aging, staving off signs of aging, things like that.
The wild alchemy will tend to have ingredients that are Laser pointed, and then the blend is very pointed as far as addressing signs of aging. One's not necessarily better than the other, as we go throughout, that might make more sense. Some are better for sensitive skin, some are better for you know, specific signs of aging, so.We'll talk about a lot of the products, if not most of the basics here, and yeah, you can kind of decide which one feels like it's best for you.
So, with that, let's start with cleansers. Now, your cleanser, of course, is your first step. With your cleanser, what we're doing is we are both removing the makeup you know, sweat or dirt or just like oil from the day.
And then we're also prepping skin for the toning mist serum and oil that will follow. Now our classic one here, this is the Aloe Herb Cleanser. And if you've tried the clean beauty trial kit, I think at least one person mentioned they'd tried the clean beauty trial kit. You've tried this one. The texture of this one's really kind of smooth and creamy.
The feel is awesome. Awesome, especially for somebody who's like normal or normal to dry or somebody who's really sensitive So anyone who's experiencing like rosacea or some sort of a flare up The Aloe Herb Cleanser has been formulated with these herbs that can help soothe the appearance of occasional redness in the skin. Lemon balm being one of them The blend of this is also like a really perfect ratio of coconut oil and aloe vera juice It's enough coconut oil that it feels really nourishing, but not so much that it's like leaving a residue behind. I never feel like my skin is sticky or oily or sticky after using this cleanser. And then the aloe vera juice, aloe, has this really kind of natural saponification. So this is really helpful to actually cleanse the skin and prep the skin for products that are to come. The scent of this one is pretty like light. It's Kind of white and citrusy, a little bit lemony, makes it a great morning cleanser. Good, good, pick me up in the morning. And then your skin, when you rinse this off, just feels very, very balanced. The skin is very smooth, very balanced. It's not going to be squeaky clean. None of our products have a sulfate, even a sugar derived, like a coconut sugar derived sulfate. So there's no sensing that happens, but the feeling is very clean and very. balanced. So normal skin types, dry skin types, sensitive skin types. Yeah, those three, primarily that this is a good cleanser for you.
Now I'll briefly mention this one. This is the Citrus Mint Cleanser Just because someone had mentioned that they have larger pores or they're working with larger pores and I don't remember whether you said you were oily or dry. So. This one is a gel blend and it utilizes peppermint, it utilizes rosemary, we've got some neem, I think white willow bark in here too, and all of those ingredients are essentially utilized to help control oil, so help to absorb excess oil. This is not one we want around the eyes, right, because that peppermint, it can be, it doesn't feel lovely but if you are someone who is working with oily skin and a large production of oil or even if your skin is normal but seasonally you change, I have pretty normal to dry skin, but in the summertime, I like to have this on hand just for like the really sweaty days, so Yeah, this is an option for you as well.
Now the next one, this one, is the Phytonutrient Cleanser, and this is of course part of the wild alchemy collection. The blend of this one is a little bit richer than the Aloe Herb Cleanser. The consistency is a little bit more fatty. It's got this really full fatty feel. And one of the ingredients here is mango seed butter. And so you get this really rich feel when you're putting it on the face. This does also include a little bit of apple extract, which can be slightly, slightly exfoliating and helpful for persons who are working on pigmentation. So if you are working on evening out skin tone.
This can be helpful in the routine to start to lift that off the face. It's not quite as gentle, I would say, as the Aloe Herb Cleanser. So if you are someone who is quite sensitive or especially prone to reaction or flare up, then I would stick with the Aloe Herb Cleanser. You might be able to use this one occasionally. I've got a customer who I'm working with right now who has pretty sensitive skin. She's got rosacea actually, but she really likes the feel of this and wants to be able to use it. So she's got both of them and she's kind of integrating one in the morning, one in the evening and listening to her skin. So if she's feeling a little bit tender, she'll take a few days off. But yeah, as far as like our very potent anti aging routine, this is a really good one to start with. So dry skin, this is great for dry skin. Aging skin, this is also really, really good for aging skin. Textured skin, I think someone mentioned they had some, some texture, they're starting to experience texture in the skin.This can be supportive for that as well. And the scent of this one is kind of like a little bit fruity. It's like, lightly fruity and I would attribute that largely to the mango, the mango seed that are in here. And then the final cleanser that I'll mention, which I did talk about briefly, is the restorative cleansing oil.
Now the other products that I've mentioned so far, their application is very straightforward. You wet your fingers, you wet your face. I do maybe four pumps, three to four pumps, not too much. And then I'm coming around and moving it. I do come down onto my neck. I do recommend that you come down onto your neck.
And then of course you rinse completely.
With this product, the Restorative Cleansing Oil, you are going to do dry fingers and a dry face. And this is different, and it feels different, but what happens when you're doing dry fingers and dry face is you really have the opportunity for that oil to actually, like, really, really break things up on the skin before you come in with some water.
This particular product is great for really, really dry skin or for customers who are wanting to use this to remove makeup. For dry skin, typically what we recommend is you apply, you know, dry fingers, dry face. and then rinse with water and then go. Because it's an oil blend, it does leave a little bit of a residue, and that is totally by design.
But if you are someone who's using this more for makeup remover, or if you really don't want quite as much of that oil left behind, you can either use just like a washcloth, like a warm, wet washcloth, or come in with a cleanser, one of the other cleansers. To just remove the excess of that when you are complete.
Otherwise, yeah, that's a really, really nice one. That product actually is also really nice. If you wash we have a couple of options, and so if you are wanting to incorporate that into your routine, it's. Having it at the beginning is just a super quick way to slip it in there. So yeah. Okay. So those are cleansers.What questions have come up about our cleansers, if any?
Okay, cool. I always, when we get to this point, I'm like, I'm either really thorough or everyone is very confused. So hopefully it's the former and not, we're not super confused yet. So let's get into toning mists. We have three toning mist options, and our toning mist, you know, how they function, their fit in our routine, is unique to our line.
They're very synergistic with the rest of our products. All of our cleansers are pH balanced, and so there isn't anything that's going to be, like, super thrown off. So we aren't necessarily using the toning mist as much. to rebalance the skin. Likewise, none of the toning must have any alcohol in them. They aren't going to have any acids or anything like that, so they aren't really like an astringent. They're not controlling the oil from drying it out. What our toning myths are doing is they're acting as this burst of hydration and this burst of nutrition you know, kind of pointed in a certain direction, depending on which one you were to go with. All of our serums, which we'll talk about next, will contain some variation of a humectant. And a humectant is an ingredient that kind of seeks out moisture in its environment and then pulls it to it and plumps up. So utilizing the toning mist is also a great way to kind of get a jump start on supporting the serum because we've already got this moisture on the skin and so the serums have that much more to work with when they're working on like lumping up fine lines and things like that.
Now we've got two that are part of the Signature Collection, these two and I'll start with this one. This is the Neroli Toning Mist. The neroli toning mist is very tried and true, also very classic. The blend is very, very simple. This starts with aloe vera juice, neroli essential oil, and then a little bit of aspen bark. Now the aloe vera juice This is this very clean, simple aloe vera, which is designed to both soothe the skin a little bit and provide a light layer of hydration. It's not going to be super, super moisturizing. So if that's what you're looking for, I've got a better one for you to come. But this one is a light layer of hydration. And then the neroli essential oil. That one is pretty potent as far as addressing fine lines. This is helpful at kind of softening the appearance of and staving off the exacerbation of fine lines in the skin. And then the Aspen Bark is primarily a, like What, what's the word? Like a balance, like it helps to keep the consistency of the neroli and the aloe vera, but it's got a little bit of astringent properties, so it's a very small amount and all in all this product is great for normal skin, this is great for normal skin, aging skin, especially early signs of aging or aging that isn't that dry, aging skin that isn't that dry. So someone who's kind of like normal or normal to dry. This one is fine for sensitive skin, but I've got another one that's a little bit better for sensitive skin. So if you feel like your skin's fairly normal or normal and sensitive, this could be a good one for you.
The scent of this one is pretty directly neroli. It smells a lot like the neroli flower, the orange blossom flower. Yeah, it's really, really light. And if you get into aromatics at all Neroli like, the legend of it is it's very uplifting. So occasionally I'll have a customer who's like, this is like their mood booster, that they'll keep bringing their purse or something like that.
Which you of course, of course can do.
The next one, this is the Rosemary Toning Mist. And this one, again, is primarily designed for controlling oil. So, I probably won't spend too much talking about this. The blend starts with the aloe vera juice. We've got rosemary, of course neem, white willow bark. It's great for controlling oil for oily skin, but it's also really helpful if you're somebody who would describe your skin as normal or normal to dry, but you get really shiny later in the day. This is a great substitute for things like blotting paper or blotting powder because What it does is it gently absorbs excess oil on the surface of the skin without overly mattifying the skin.So the finished look is still very radiant and healthy, just a little less like extra, extra oily. And then the scent of this one, as the name suggests, smells a lot like the rosemary in that one.
Now this one, this is the Botanical Hydration Mist with Immortelle, and you'll notice on the onset that the bottle is larger. It is part of that wild alchemy collection. This one, as opposed to starting with the two, like these two with the aloe vera juice, We start with a blend of two hydrosols. And hydrosols, like I kind of mentioned, are very, very soft. They're this byproduct of creating an essential oil. So the feel is not so far as oily, there's not that much weight to it, but the texture is very soft. Smooth and buttery. So this is a really great one on the onset for people who are really dry. Especially if you are dry and you're starting to see signs of aging as a result of being dry. The hydrosols that we've chosen, we've got Rose and Immortelle as our hydrosols in this one. Both of those are pretty potent anti agers, Immortelle is also sometimes known as Helichrysum and it's called Immortelle because it's like. Got this legend of being the flower of immortality. So it's this very time tested, anti aging floral that we've incorporated into this blend. But we chose those two both to be addressing dryness, to, to support it, supporting dryness, and also to be addressing signs of aging.That is awesome, and I could stop there, but this gets cooler, right? Because this also has four different types of chamomile. And frankincense in it. And that blend makes the product really awesome for super dry and super sensitive skin. Yeah, this smells nice. It's like a very interesting herbal floral blend because we've got the two florals and then we got all the chamomile in here. So it's like, not really so far as like a tea, but it's also not really directly floral. It's like right in between. Yes, it's a really nice one. I have normal to dry skin and this is the one that I typically use. I just really, really like the feel of it. But yeah, anyone who is, you know, dry, even on the edge of dry. Anyone who's sensitive, I don't struggle too much with sensitivity, but will occasionally, but I have worked with a lot of customers who do this, this sometimes is the only product of ours that they use because they have lessens appearance of occasional redness or flare ups or something like that. But I'll recommend this for if someone's going to have a really intense facial treatment like a chemical peel or something that they know they're going to be irritated afterwards. I've even recommended this for sunburn. So it's a nice one to have in your arsenal. I traveled recently and I have a travel size and I was so, so grateful I had that on the plane because like the air on the plane just gets so dry.
So how you use these after you've cleaned your face with any of the cleansers, you're going to pat your skin dry and then you mist your skin generally. It is a mist and so you don't have to spray it like a cotton round.
You don't have to like to wipe it off. You miss the skin and then you leave it on the skin and from there you can decide whether you leave it on the skin and let it dry completely and then come in and apply your serum and your oil. You can also kind of experiment with leaving skin a little bit damp. That variation. So misting skin and then leaving it damp is a really great way to support the skin if you feel like the oil specifically is not really absorbing evenly. If it kind of sits on the skin, if you feel like you look shiny, but you feel dry having skin a little bit damp as you apply your serum and your oil is just a great variation that can help pull that in a little bit more evenly and deeply.
So I always just kind of play with it. Try both ways. Mist the skin, let it dry, see what it feels like. Mist the skin, leave it damp, see what it feels like. You've got some flexibility there. Okay, cool. Questions about the toning mists?
Customer: So the strongest anti-aging one is the Neroli. Is that right?
Kate – Annmarie Skin Care In-House Esthetician: So I would say it depends on the kind of the source of the signs of aging. If you're starting to see fine lines and your natural oil production is slowing down, I think that the botanical hydration mist would still be a better fit for you.With the blend of the rose and the immortelle, I think also it's addressing signs of aging in a more direct way than the neroli is. But I don't want to put the neroli down. I feel like I like the botanical hydration mist and this one's good too, so I usually will typically recommend this for softer fine lines, earlier signs of aging and supporting your skin at that stage.
Customer: Okay, so you would still recommend the botanical then?
Kate – Annmarie Skin Care In-House Esthetician: Mm hmm. I would still recommend the botanical. Yeah.
Customer: Yeah. Yeah. And then what cleanser? I'm sorry to take you back. What cleanser would then go with the botanical? Is it
Kate – Annmarie Skin Care In-House Esthetician: Well, so I would say what cleanser would fit your skin best because any of the cleansers can go with the botanical. Generally speaking, the line is pretty interchangeable. If I had never met you before and, and didn't know anything about you and saw that you were purchasing the botanical hydration mist, I would guess that the phytonutrient would be what you are reaching for, but it also could be the Aloe Herb Cleanser.So one of those ones. Perfect.
Customer: Thank you.
Kate – Annmarie Skin Care In-House Esthetician: You're welcome. Okay, cool. Let's get into serums. Where I think I am going to speak to all of the serums. So buckle up. We've got quite a few and I'll start with the famous one, the classic. This is our Anti-Aging Serum and you'll see it. It does come in two sizes right now. This is the only one that comes in two sizes, but the anti aging is a serum. super popular serum. And we noticed that we had a high purchase rate with this product, which was awesome. But we then also had a high repurchase rate and the repurchase rate was where we were like, okay, let's actually offer a larger size. It's a little bit. more cost effective, a little bit more sustainable. So that one's available in the two sizes. The blend of that one is a very, very light, very soft blend. I'll show you the consistency to the best of my abilities. I forgot my washcloth, so we'll figure it out. This is roughly what it looks like.It's got a little bit of body to it, but you'll see it'll still kind of run down my hand. So it's still on the aqueous side. The blend of this one starts with an aloe vera juice base. All of them will start with aloe vera juice. And then we've incorporated a lot of hyaluronic acid into this one. Hyaluronic acid, I think, is one of the key ingredients here.
And in my opinion, I think hyaluronic acid is what most people are noticing when they see a difference really quickly. Hyaluronic acid works pretty quickly. And so when people are experiencing this like plumping to the skin, the smoothing of the skin, I attribute a lot of that to the hyaluronic acid in here. So that is awesome. We also have a really beautifully crafted floral blend. We've got roast, we've got idolize, we've got life everlasting flowers. And all of these are these potent anti agers basically. They are working on strengthening the skin and staving off and softening the appearance of fine lines.So I love the anti-aging serum for dry skin. I love the anti-aging serum for aging skin. I do like it for aging, dry, kind of textured, rough skin. But I think of all our serums, it's kind of the most general. It would work with most skin types and be awesome. So from here, all the serums I think are Formulated a little bit more pointed in a certain direction, and hopefully that makes more sense as we're going along care.
The next one is this one here. This is the Citrus Stem Cell Serum, and the consistency is very similar to the anti aging. So I'm not going to pump this one in my hand. This is a really, really good one for pigmentation and loss of elasticity. So what we've incorporated into this one. We've got stem cells, of course, as the name suggests.
And all of our stem cells, as you may probably have guessed, are plant derived. We wouldn't use any synthetic or any kind of animal or otherwise derived stem cells, they're all plant derived. The stem cells in this one are from orange peel. It's an orange or orange peel. And stem cells are super helpful for keeping the skin nice and lifted and nice and strong.And so you'll see them in a lot of. Products, not just ours, but then this product also has a bunch of skin brighteners. We've got Uber, Ursi, licorice root, Amla berry. All of these are working on specific spots, darkened spots on the face.
And the way that these work is really interesting too, because they kind of gather and sit on pigmentation and then help that to kind of quiet down. So it's great for sun damage. Specifically the one thing about this one is it has the least amount of hyaluronic acid of most of the serums. And so if you are someone who's really dry there's another one who, that might look, fit you a little bit better.But because it doesn't have quite so much hyaluronic acid, I do like it for more, like, oily prone skin. Because it's not, like providing too much moisture or hydration necessarily and it is actively helping to support repairing that skin with the stem cells here.
Now the next one this guy is the Probiotic Serum with Tremella, and this is awesome for the appearance of temporary redness this is a really good one to support the discomfort or lessens appearance of occasional redness that comes with that.The blend of this includes as the name suggests, a probiotic blend and an olive leaf like ferment complex that we've got in here. And we've included both of these with the intention to be feeding the good bacteria of the skin. And so this is really helpful if skin's kind of thrown off for whatever reason.It could be a change at all. hormones, anything that causes this like a kind of imbalance to the skin. Having this really kind of nutritious, like feeding the good bacteria formulation is, is, is really helpful to bring that back into balance. Aside from that, we've got several skin sores in here, and then we incorporate the tremella mushroom, which is a humectant. Function similarly to hyaluronic acid in that it seeks out moisture and pulls it to it. So all in all, this is a really, really good one for really sensitive skin. Irritated, activated, something like that. With this one specifically, it's not uncommon for I feel like more so my Rosacea customers than like others but to have this just kind of like in your arsenal and use it as needed. This is one that sometimes people will use for like a couple of months and then their skin's kind of rebalanced and then they'll branch out to another one. Or it could be the one that you stick with forever. Because of the balance of, like, the probiotic and the olive leaf, I also like this for skin that's oily.. So if you do get a lot of clogged pores, especially, like, hormonal ones along the chin, this just really helps to bring this back into a balanced place. And, you know, with most skin issues, but with clogged pores specifically, you know, you want to address both internal and external, but this can be an external support for oily skin.
It is pretty hydrating but I don't think it's overly so. I feel like for clogged pores, it is pretty right on the nose. I used to, that was, I used that one for years when I first started here and now I kind of dance between a couple others, but yeah, that's, that's that one.
Now those three, those are part of the signature collection.They still all have that very kind of Thinner, aqueous texture. This next one here, this is the Wild Fruit Serum. And of course the black label is the Wild Alchemy Collection. This is another one that has a high purchase rate. So we are actually in the works of launching this one in a larger size. The 30 ml size is not You know, we're not, we're not far enough along yet that it's launched, but it is coming.Again, because we see that this one has a high purchase rate and a high repurchase rate. And what's really cool about the Wild Fruit Serum is it's kind of this very multifaceted serum in terms of addressing signs of aging. I've got stem cells in here. to help with loss of elasticity, to help keep skin nice and full and strong. I've got Uva Ursi, and Uva Ursi again is working to support specific spots of pigmentation.. I've also got an ingredient called Kakadu Plum, which is very vitamin C rich. And this is working to brighten skin and this kind of overall evening of the skin tone. Vitamin C is also super helpful for texture. So if you are experiencing a rougher texture, especially in conjunction with pigmentation, the vitamin C from the kakadu plum is really, really helpful for that. This does have a lot of hyaluronic acid as well. So you've got a really quick, like, plumping effect that happens with the wild fruit serum.
The scent of this one, I don't think I got a sense of the others. This one is very fruity, as the name suggests. I feel like you smell a lot of the plum. The others, their names are pretty, like, I feel like they give it away. Anti-aging, we've got the rose on the package, it smells like rose. Citrus stem smells, smells like citruses, citruses, citrus.
The probiotic serum, this one is actually a pretty unique scent. It smells a lot like it's got a good floral, like roundedness to it, but you do smell the mushroom. So it's a little bit earthier. And then this one, again, is a fruitier one. And this one also has that kind of thinner consistency.
Now the next one, the Activated CBD Serum. It has a pretty rich consistency. And I'll show you the texture of this one here. Whereas the other one pretty much immediately runs down my hand. This has a lot of body to it. It's pretty full, pretty creamy. So as far as serums go, it's already like a little bit better for really, really dry skin.The blend of this one is super unique and I have yet to find another CBD serum that captures kind of what all this one does. We do of course use CBD. The CBD we use, we source from Ojai Energetics and we'll spend too much time on them because I could spend, I could spend an hour on so many specific things, but the OI Energetics is really interesting because they have like 12 patents as far as how they extract the CBD and how they like encapsulate it.
So it's really bioavailable. So it's a very top notch, very high quality CBD that's included in this blend. We also have included two types, so we've got a water soluble and a. And the benefits of that with the water soluble, you get this pretty quick, very even absorption. As this is applied to the skin with the fat soluble, it kind of mixes and melds with the oil that naturally sits on the surface of the skin. So you get this immediate effect from it. And then this kind of like. prolonged effect from it. So it's both this instantaneous and then this cumulative experience with the CBD serum. But then the blend of this is very rich as you saw with that consistency. We've got a lot of skin moisturizers. We've got two humectants, both hyaluronic acid and the tremella mushroom. So this is really, really great for super dry skin. CBD is a really interesting skin ingredient because CBD works with your body to kind of triage and address areas that are starting to break down. And that could be a specific skin like concern. This could also be just natural signs of aging and skin slowing down because of natural signs of aging, all of that. CBD is helping to kind of kickstart that and bring that back online. So it's really helpful for skin that's starting to see signs of aging and skin that's really, really dry. We, the blend of antioxidants that we've got in here also is really directed for addressing fine lines. We've got superoxide dismutase and astaxanthin and then a couple other florals in here. So this all in all is a great, great, great one. For sensitive skin, for dry skin, for aging skin, and any combination of those that I just mentioned here. The only people who don't really love this are people who are on the oilier side. It just has so many benefits. enough moisture that it doesn't feel like the best fit for an oilier skin type. Now a couple callouts with this one with this one specifically when you are shopping for it you'll click the link I think on the page and it'll take you to its own site and that is normal. That is essentially how we legally can sell this product here in the U. S. It's got its own CBD site. This one also with It being a U S product, we're not able to ship it across our border. Most, I don't think we can actually even ship this outside of the country. So if you're joining us from Canada or anywhere, that's not the U S. I can't send it to you. I can't stop you from moving it to a friend and then they do something magical with it, that you get it. I have a couple of customers who work the system like that, but as far as getting it directly from us. I cannot get it. I cannot get it to you. But even with it being a separate site, any coupon code that you have will apply to that site. Any yeah, like site wide discounts or the code that you'll get here on the call, that'll apply to that site. All of that is good.
And then one more serum. This is the Activated Night Serum, and as the name suggests, it is a serum designed for night. The key ingredient in here, the active ingredient in here, is called our bioactive A complex, and it is essentially a retinal alternative. And so, We were really stoked when we came across this ingredient. We actually launched it first as part of a set here. It launched first the Bioactive A is one of these boosting elixirs. It's in this one called Revitalize. But the bioactive a when we were wanting to launch this option, because we've been asked, we, we get asked a lot and have gotten asked a lot, like, oh, what do you recommend, you know, to replace our retinol and all of that. But when we were. But basically crafting this product, our COO at the time was pregnant. And so we were like, really just asking, I guess, more esoteric questions about like, what even is the philosophy and having an ingredient that you could use sometimes, but not when you are pregnant, like, is that actually good for the body? And so. It was never on the table, but obviously we didn't go with retinol. And this specific ingredient is not only safe for the body at any point, it also is a made safe ingredient. So it was already approved as a Made Safe ingredient. It is still functionally quite similar to retinol. So it is increasing your photosensitivity. It is like an exfoliant in the sense that you might be a little bit tender. I've never worked with anyone who gets flaky from it. The blend of it. So we've got the bioactive A, but then we've got another really rich, creamy blend. The texture is very similar to the CBD serum. And so it's designed to be like. Exfoliating and then immediately nourishing, like putting a lot of moisture, a lot of skin support back, back into it.
So I've never worked with anyone who has redness, flakiness, common side effects from retinol. But what has happened is you know, with myself, and as an example, I can usually only use it for like three nights, and then my little cheeks are kind of red. They don't hurt. They're just a little bit red, and so I can tell that my skin's a little bit thin, and so I take a couple nights off of it. And so what's cool with this one, with being a night serum, is you can kind of, kind of build the custom, like, the routine, custom outlay of how you want this to work in your routine and how your skin can handle it. So what else with this one? We do recommend it at night because of the photosensitivity.
We do also recommend, especially if you know you're going to put it on and then the next day you are going to be outside, that you wear sunscreen. Yeah, I feel like it's hard to really understand how quickly the UV rays can undo so much of the work that you're doing. And so making sure that if you are going to wear sunscreen, you're at least wearing a hat, like really, really make sure to protect the skin using this product. So Yeah, that is, that's that one there. I get asked all the time, can you wear it during the day? And like, this isn't a law, so of course you technically can but I would really, really recommend that you make sure you stay indoors, make sure that you're not even like, in a window. I've got a window right here, so like, I wouldn't, I wouldn't opt in for it during the day on my end.
So yeah, that, these are our serums. You know, it's really common to have questions about these because there are so many. So let's see what has come up, if anything, for these ones.
Customer: I have a question. Yes. Sorry. So what, is it better to mix them or like for anti aging? Would the wild fruit serum be better or the anti-aging? I mean, and along with like mixing it with, with the last. Oh, the night serum..
Kate – Annmarie Skin Care In-House Esthetician: So first, first to speak to mixing with these, I, I don't usually recommend that you like to mix them, but I do recommend, I mean, like alternating.In my opinion the wild fruit serum is better for aging and then the actual anti aging. Yeah. And so, you know, we could get into the naming history of all this. This was our boosting the difference. Well, this one has the wild fruit syrup and will have stem cells.
Anti-aging does not have stem cells. The wild fruit syrup will also have skin brighteners, the Kakadu plum and the Uva Ursi. The anti aging does not have skin brighteners. Anti-aging has a lot of antioxidants. And the anti aging has a lot of hyaluronic acid, so you get a really quick kind of like anti aging effect, not to put it down, it's if it does feel good and it looks good, but you also have the antioxidants in here and the hyaluronic acid in here, so it's almost like everything with the anti aging has the wild fruit has and then some which is why generally speaking for like directly addressing signs of aging, I'm going to direct you to the wild fruit serum.
Okay. Yeah, I recommend that one.
Customer: And the boosters, were those just something different?
Kate – Annmarie Skin Care In-House Esthetician: Yeah, we can talk about the Concentrated Boosting Elixirs. I love the boosters. We launched these, I don't know, a year, within the last two years. And they're a set of three. boosters as the name of course suggests. So they're really concentrated doses of certain ingredients that you actually mix into your serum.So you will put like a pump of your serum and then a couple drops of one into your hand and then apply it to the face. The three of them One of them is our hydrate, which is hyaluronic acid and peptides. This is a really quick anti-ager. I really love this one. If you're in a rush doing a couple drops of this one in like a mask before an event or something that's a really, yeah, it's a really great booster.And this one can be used morning and evening. And it's really popular, so we do actually have that available to purchase on its own, the Hydrate. But that's the only one that you can actually purchase separately. The next one is brighten, this one here. And the brighten is a safe vitamin C, so it's a shelf stable, non rancid not petroleum derived vitamin C, which is a lot harder to source than you might think.
No. And then an intense antioxidant to support that this one has Seabuck Thornberry. And then the last one is the revitalize. This one here. And this is a really concentrated dose of the bioactive A. So let's say you've got really, really sensitive skin and you like, oh, you love, you wanna do the activated night serum, but you just know it's gonna be too intense.One of the cool things about the boosters is you can really customize how much you're putting into another serum. So you could take something like. Oh, gosh, let's say the anti aging serum and start with a very small amount of the revitalized and kind of create your own variation of a retinal alternative that might suit your skin a little bit better than something as active as the bio, not the bioactivate, the activated night serum. These can be used fairly interchangeably, just like the night serum. We do suggest revitalization. Only in the evening. We don't want this day. We like this one overnight, but otherwise you can kind of flex and play and work with them. The brighten is a really undersung one. I feel like we've got the activated night serum and then we've got the hydrate on its own.
But I love the brighten. I feel like I noticed. very quickly like fading and pigmentation. I've got a little sun spot. I don't know if you can even see it on the camera, but like over here that I know exactly where it came from. And so I've been working on it for a couple of months and it has faded just dramatically and I attribute it to the brighten.
So yeah, those are the concentrated boosting elixirs. I recommend the serum. You can technically mix it into a drop of the oil. You can also mix it into a mask. If you were going to do a masking treatment, that's fine. But I feel like the mask is like not quite on the skin long enough, unless you're wearing a really long mask, which I don't know your life, maybe you are. And I like the serum over the oil because it sits a little bit closely, a little bit more closely to the skin. So that's how I suggest doing it, but you've got some flexibility there. So, yeah, yeah, that's, those are
Customer: You did great. Sorry to interrupt you, Rose. Oh, sorry. No, I was going to ask, what's the difference between the serum and the oil?
Kate – Annmarie Skin Care In-House Esthetician: Ah, yeah. So, our serums versus the oil, I can absolutely speak to that. So our serums kind of break up like hydration versus moisture hydration speaking to the lack of water or the amount of water that you have, specifically a lower layer of the skin and moisture speaking to the fat content or the oil that you have towards the surface of the skin. And so the serums are typically addressing hydration, They're a thinner consistency. They're utilizing aloe vera juice, which is a little bit thinner and more aqueous to support the lower layers of the skin. The serums also tend to be kind of like your active treatment as far as building a routine.
Obviously many of our products have very active ingredients or the oil included, but the serums tend to be very focused because of the way they seep into the skin and the way they work with the skin. The oil. This is our moisturizing step. So this is generally speaking your last step. You might apply your sunscreen over it, which we can get to momentarily here to support the natural moisture on and towards the upper layers.
And a lot of times you can kind of feel the difference. So after you've washed your face, Before you put anything on, if you kind of press your cheek up slightly, if you notice this kind of thin striation or like a crepey look to the skin, usually that is speaking to a lack of water and the lower layers of the skin. And so that we're wanting to support the syrup. Of course, it's nice to stay nice and hydrated, so keep drinking water too, but kind of doing as I obliged Above. So below, like meeting in the middle with the serums is great for moisture. And then dryness, typically you're feeling the lack of moisture when your skin feels taut, when it feels tight, dry, that there's not enough like suppleness to feel quite comfortable that oftentimes is indicating a lack of moisture. And so both are valuable and both are important in your routine. They're just kind of working in different ways here. So that's those two. Let's yeah, yeah, yeah, yeah.
Let's keep going for the sake of time. Cause I want to make sure we address oils and I want to make sure you get your discount here. So let me pull out a couple, couple goodies here. Yeah, this one. Oh man. I'm always like, are we going to talk about all of them? Well, let's start and see how far we get. So again, starting with the classic, this is the Anti-Aging Facial Oil. This one is our richest oil. So for really dry skin, this one's for you. This is also really supportive for strengthening the skin. The feel of this one is just very soft and supple and full. We use a jojoba oil base. And so with all of our oils, the formulation process. With most of our oils, the formulation process is starting with an anchor oil that is steeped with these herbs or flowers or plants or seeds or whatever, you know, however we've crafted it, and we keep it at a low heat.We are making sure that we don't go over 90 degrees so everything maintains its nutritional value. And then it gets strained, and then it gets bottled. So with the anti aging facial oil, we start with jojoba, which mimics skin's natural oil very, very closely. It is quite, quite a lovely feeling. And then we are formulating this with broccoli seed.
We've got chia seeds. We've got goji berry. These are really potent as far as keeping skin nice and lifted and nice and strong. And then with the jojoba oil being a really close mimic to your skin's natural oil, this is a really, really great one for skin that feels dry, really, in any sort of way, the skin that feels dry.
The next one I'll speak to is this one. This is the Rejuvenating Facial Oil, and this one is kind of like the next step especially for signs of aging. With this one, we did still go through the process of steeping it and straining it, but then we added active ingredients directly into the blend, and this is the only one that we've done this with, so everything else will have herbs in it.steeped into it. With this one we added directly into the blend blue tansy butterfly pea flower, black cumin seed, and the intention is to have this very potent anti-aging skin oil that of course is still comfortable enough for daily wear. But one that's kind of a little bit elevated in terms of addressing signs of aging.
So this is a really good one for fine lines, loss of elasticity, and pigmentation. This is a supportive one for pigmentation. Now for sensitive skin, I've got this guy here. This is the herbal facial oil for sensitive skin. It's a little bit lighter. So it starts with grapeseed oil but it still is quite rich and quite full and then has a lot of skin soothing in it.
So for skin that gets reactive, skin that has, you know, any kind of flare up, this is a really quick, like, soother to have in your routine. To kind of help with redness, help with the appearance of occasional redness, all of that. And then, let's do one more.
This guy. So this is the Herbal Facial Oil for Oily Skin. Obviously as the name suggests, it's great for skin that gets oily, but this is also great for really congested and impacted pores. So if you are, you know, specifically in the nose area, I feel like that's a really common spot if you find that you just have like large pores whether it's with a lot of oil or not, this can be a good one to integrate, you know, either, you know, nightly for a couple days or maybe once a week for a couple weeks. to start to really kind of cleanse the pore. One of the ingredients here is called bitter orange leaf and bitter orange leaf is exactly that. It's doing exactly that. It's helping to cleanse out pores. And so that can help that pore size kind of reduce and shrink back to its original or normal size there. That's also a really helpful one for oily skin.. So if you are someone who experiences clogged pores, the blend of that is really helpful to lessen appearance of occasional redness and inflammation as well. So I'll use that one if I have a certain spot that pops up, just, you know, put it on overnight and then my skin the next day is usually quite soothed. Temporary redness has gone down, all of that. Yeah, this is, that's okay. That's the herbal facial oil for oily skin. Yeah, and then one final product.
This is Sun Love and I'm a huge Sun love fan. I just purchased a couple more because I'm like obviously I need one in my purse that I'll, Time. So the blend of this one, it is a non chemical sunscreen. It uses zinc oxide. And we use a non nano zinc oxide. So there's no risk of this getting into the bloodstream, getting into the body. This, you know, doesn't cross that trans epidermal barrier. It's a reef safe sunscreen. It's also a pretty rich blend.
So we utilize buriti fruit and pumpkin seed oil. And so for a lot of skin types, Mine included, so like normal, normal to dry, definitely oily. You can sometimes use this in place of your oil in the morning and go about your day. Whether you're doing the oil or not, you still want this to be the final step. So you can apply it before makeup, but as far as your skincare routine, this is the last thing that goes on. And a pretty generous amount. I mean, I'd say about half a dime to a dime size, depending on your face and body. Also I definitely bring this down to the neck as well. You'd be surprised how quickly your neck will give your age away. So bringing that down and applying that on the neck. What else about this one? It is pretty sheer, which is pretty awesome with it being a zinc. Zinc has this reputation for being really chalky, white, gloppy. And this one's a really smooth, very fine quickly absorbed sheer sunscreen. So I, yeah, I also have a lot of customers who that's the only product they purchase from us.
Okay, cool. So with that, let's open it up for questions. If you feel like we've answered everything and you feel complete, you are also welcome to hop off, but I am, yeah, just going to open it up to answer questions that we have.
Customer: Sorry about all my questions. I just thought that they were all right there. Sorry to waste your time.
Kate – Annmarie Skin Care In-House Esthetician: Oh, good. I like it interactive. Sometimes it's really quiet. Sometimes it's like nobody comes/takes the camera off. And so I just like talking to myself the whole time, which is also fine. The information gets out there, but. I encourage the questions if you have them. Grace, how's chat look? Anything that we want to address?
Grace – Annmarie Skin Care Marketing Assistant: There was one. Hold on, let me scroll up. Oh, yes. What is the difference between a true oil versus not a true oil? Where is someone seeing true oil? I think you mentioned in the very beginning, like, it's a, like, it's a true oil.
Kate – Annmarie Skin Care In-House Esthetician: Oh, a true oil blend? Yeah. I think I was speaking to the restorative cleansing oil, and I, I'll qualify that further. A lot of other brands will offer a cleansing oil that isn't just a blend of oils. It'll have some kind of synthetic skin cleanser in it, which leaves the skin clean feeling when you rinse it.
With this one, because it's a true blend of oils, no other synthetic ingredient, there isn't anything that's going to remove the oil, so it does still leave an oily residue. Thank you for calling that out. I feel like I say that and don't even think about how to qualify that, but that is what I mean when I say it's a true oil blend.
It's a blend of oils and there's nothing else. So it'll, it feels oily is the point.
Customer: I had another question. You said that there is an oil that you make, but it's for oily skin. Mm-Hmm. . So can you sort of explain, I mean, if you have oily skin and you're adding an oil, are there some other ingredients in there that kind of helps balance that out so it's not adding to the oil? Yes,
Kate – Annmarie Skin Care In-House Esthetician: That's a really good question.
A really common question. So, the herbal facial oil for oily skin starts with a really, really light oil. It starts with a hazelnut oil, and then it has been steeped with neem, white willow bark. What is the other one? There's a seed that's designed to basically control oil as it's being produced. So it is still providing an adequate amount of moisture, but it's also helping to bring this oil into a more normal place. My experience with this one, because my skin used to be quite a bit more oily, was I would use this and at first I was like this doesn't feel like anything, my skin still feels oily, but about three days in it was like. Oh, this is a different variation. And there's a cool thing that happens where when you have oily skin, you can also kind of cut through the oil with oil, especially when we're using a really thin oil like the hazelnut oil. And so this does help to kind of break up the existing oil and then slow down the oil production and absorb the oil as it's being produced with the, with the oil absorbers here.
And in some ways it kind of cleanses pores, right? This one is the one that has the bitter orange leaf. So this is, this is actually, it can feel counterintuitive, but it is super helpful for skin that's really oily. It helps to control oil. I've also used it in a pinch where I've been out and about and I just feel really greasy. And honestly, now that I think about it, I don't know why I had that one in my purse, but. This is, this is, this is how it goes. And just pat it a little bit on and it is similar to the rosemary toning mist in that it's absorbing the excess but you don't look super flat. And I think that's a really cool thing about it is that it is super helpful for oily skin but it's not utilizing alcohol and it's not utilizing like, you know, the classic salicylic or benzoyl peroxide and so you still have this very natural radiance.
It's just a little bit balanced for what your skin needs. So that's, yeah,
Customer: That's that one. Can I jump on to that with another question about salicylic acid? Obviously that's not a natural ingredient, but it's something that people do use for like spots and whatnot. That's obviously not something you guys recommend that can cause damage.
Is that right? Oh,
Kate – Annmarie Skin Care In-House Esthetician: I feel like that, the answer to that is kind of like multi pronged, because you can technically source salicylic acid from white willow bark, and so there could be variations that are cleaner, but I don't know off the top of my head, and that's not to say that there isn't it, there isn't one, I just don't know when that would be. I would just really, really do your research. As far as like where they're sourcing their salicylic, and is it just one type of salicylic, or are they incorporating like white willow bark, but it's not very much, but they're kind of skirting the rules and listing it higher, you know, that sort of a thing.
So yes, you can have salicylic acid. I would definitely look for one that's sourced from white willow bark, but yeah, and then be really thorough with what you're researching from there. And then of course, like. Make sure to build your routine around supporting the skin and otherwise, because as an acid, it really can break down the skin used appropriately. I think it can be good, especially for things like really controlling oil, but yeah, that's like the highest level answer. I think that I could offer at this point. Yeah. Cool. Cool. Cool. Cool.
Kate – Annmarie Skin Care In-House Esthetician: Okay. Cool. All right. Cool. Any other questions? that I can answer. I've got you here. Okay, silence. I'm gonna assume maybe not. So if there's nothing else and you guys have the coupon code, you can hop off. You can go back to your Tuesday and yeah, we'll see you guys later. Happy shopping. Thank you. Yeah. Thank you so much.
Customer: You too. We'll see you later. Bye.
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