Summarized from a consultation originally recorded on June 25, 2024.
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Kate – Annmarie Skin Care In-House Esthetician: So we'll get into a basic routine, but before I jump into that, I want to see if there are any questions about our craft process, the line, our brand, anything like that.
Grace – Annmarie Skin Care Marketing Assistant: We do have one in the chat,I actually love this question because I love getting to talk about it. But would you mind explaining what wildcrafted means?
Kate – Annmarie Skin Care In-House Esthetician: Well, the wildcrafted when we're using wild crafted herbs. Those are the herbs that grow wild. And so that plot of land that has these herbs purposefully growing but are untouched during the entire growth process. Those are essentially the wild crafted herbs.
Okay. I see a head shaking now. So we feel comfortable with that. Let's get into products. So I went through, you know, a lot of you had the chance to fill out surveys before, which is always helpful. And it seemed like what I could see from what had been filled out that they spread was kind of mostly concerns around aging, aging, evening out the skin tone. How to use the products. That was a question that was listed. Like what order do we apply these in? So I'm going to focus the call largely on some damage and signs of aging. So the appearance of fine lines or deeper lines but of course, if you do have other questions, we'll have pauses throughout. Awesome. Okay, let's get into it. So we're going to be speaking to a basic routine, which includes four products, your cleanser, your toning mist, your serum, and your oil. Now, as you're building your routine, you can always go broader. We've got. Boosting elixirs, eye creams, masks, like you can go broader. You can also go slimmer. So sometimes I'll work with someone who maybe is transitioning from only using bar soap, right? They just wash their face like dove soap and, and nothing else. for a basic routine morning and evening, we're looking at these four products.
Now to start at the top, right, starting with cleansers. Let me first speak to the difference in our lines. We have a couple different lines. The biggest being this tan label here and this black label. So with these tan labels, we refer to this collection as our Signature Collection, and this will include a lot of products that were our early launches. It will include some anti-aging products, there are a lot of oil control products just kind of down, you know, normal skin products. These black labels are called the Wild Alchemy Collection. T
hese products are a little bit elevated in a couple ways. So with these we tend to include more exotic ingredients, so ingredients that are slightly harder to source. They're largely tropical a lot of the time. This will also typically have a more laborious craft process. So it tends to include ingredients that have a few more steps involved with making it A good example is like a signature collection might use aloe vera juice, whereas the Wild Alchemy Collection might use like a hydrosol, just something that's got a little bit more involved in the curation of that final ingredient. Also this line, the Wild Alchemy Collection, does tend to be a little bit more focused for addressing signs of aging. So generally for aging skin, the Wild Alchemy Collection would be kind of top tier. No, that doesn't always mean it's better and it doesn't always mean it's best for your skin type. Certain skin types still benefit a little bit more from certain signature skin care products, but the intention with the Wild Alchemy Collection is to be pretty targeted in terms of addressing signs of aging. And then finally, the bottle sizes are typically larger with these they're on the upper end of the bottle sizes.
So let's start with our classic here.
This is our Aloe Herb Cleanser. And you can see that it does come in two sizes. I've got the larger 100 milliliter and the smaller 50 milliliter.This is one of our first launches and so it's got quite a wide following to it still to this day for good reason. The consistency of this one is nice and smooth. None of our cleansers are going to have any sudsing to them. We don't use any surfactants, even sugar or coconut derived surfactants, and so nothing's going to bubble up.
But all of these will contain some variation of aloe, the, well, almost all of them, and that'll make sense hopefully soon, but aloe has this natural saponification to it, so it does have a little bit of a cleansing feel The blend of this one, very soft, very smooth. It leaves skin very balanced. And so this is a really good one for skin that's on the dry side. This is a really good one for skin that's normal, normal to dry. It's also a really good one for super sensitive skin. The blend of this one also includes a lot of different herbs, these like skin soothes. We've got lemon balm, plantain and the scent of this is very, very citrusy. It's nice like morning to pick me up. It smells really yummy. So this lends itself really nicely to skin that gets irritated very easily. This is a really popular one for like patchy, flaky if you're someone who experiences flare ups, this is a common one. Or just generally dry skin. This is a really good one for you. It's pretty widely applicable So as you're listening to me describe the cleansers if you're like too, I just don't know You aren't gonna go wrong with this one with the exception being if you are particularly oily And so if you've ever tried the Clean Beauty Trial Kit, you likely have seen or tried this one out and been able to feel this and feel the texture and all of that. that's that one here.
The next one is the Wild Alchemy Collection one. This is our Phytonutrient Cleanser. Now this one, the consistency is a little bit richer. We use an ingredient called mango seed butter in here, and so the consistency of this is very kind of fatty feeling it just has a nice full body to it, whereas the Aloe Herb Cleanser, it's on the more like lotion side, this has a little bit more volume and so it does lend itself nicely to dry skin as well the blend of this one also includes our signature serum blend, And we included that, of course, with this direct focus on signs of aging.
The Signature Serum Blend I'll get into it more a little bit with the serums, but it's essentially a floral, aloe, kind of steeped variation that's really pointed for the appearance of fine lines. It's so helpful, especially for things like the the appearance of fine lines on the forehead, or like the little ones on the sides of the mouth that can be really helpful.
We definitely recommend that you're using this on the face for at least 30 seconds, because that way you're gleaning the benefits here. You're able to absorb the benefits of that rather than it's just on the face and down the sink. So make sure you're using it for at least 30 seconds. This is also one that can be helpful for reducing the appearance of dark spots. And so there is a little touch of activity, especially leaving it on the skin for a minute. It's pretty mild. And a lot of people don't even feel it. My skin can be kind of sensitive, and so sometimes I do but there's a little bit of malic acid from some apple extract in this guy as well.
So this was great for dry skin, great for aging skin, great for more pronounced signs of aging, the appearance of deeper lines, things like that. If your skin's really prone to redness, I do still prefer the Aloe Herb Cleanser. So as you're going about, if you have the awareness that your skin is like, you know, prone to irritation, then the aloe herb might be a better fit for you. Or it might be that you alternate. Maybe using this one morning and night is a little too intense for your skin, but you can do this one in the evening and the Aloe Herb Cleanser in the morning or something like that. Now with these two that I've just mentioned, how you use them is pretty straightforward. You wet your fingers, you wet your face. I tend to do three, maybe four pumps and kind of rub it between my fingers and then massage it on the skin. I do try to get my neck, I try to get my chest and just kind of move in upward motions. And then you just rinse it off, right? So splash your water and rinse it off. And then you just simply Pat dry.
This one is our Restorative Cleansing Oil. And this one is a dream for really dry skin types. Especially those skin types that are just kind of like constantly seeking moisture. Like their skin is so parched, so dry, they're always looking for something to add moisture. This is a really good one for that. Because this is a blend of oils, the application is a little bit different and the feel is a little bit different. So with this one, we generally recommend dry fingers, dry faces. You can do wet fingers, wet face. It just seeps in a little bit more deeply when you do dry fingers, dry face.
And then come in with water. Two to three pumps, massage, upward motions. And then I also let it sit on the skin. Especially if your skin is really, really parched, really thirsty, giving it 30 seconds. Maybe even a minute to let that sink in, let that really seep into the skin can be really, really helpful. I, you know, you can time it if you want. A lot of times what I'll recommend is to apply it before you step into the shower and then do the rest of your shower routine. Maybe wash your hair, wash your body and then rinse it off. So it has enough time on the skin. But when you go to rinse this off, another unique feature about this because it's a blend of oils, is it doesn't rinse off completely. So, whereas the other two leave skin pretty balanced, right? There's not really a residue left behind. This one does leave a little bit of the oil feel behind. If you're super dry, people tend to like that. Now you might just splash with warm water and that feels sufficient. If you do want to remove a little bit of excess, you can either use a washcloth, right? Warm, wet washcloth and kind of wipe it. That'll help remove some of the excess. Or come in with a subsequent cleanser and use that on the skin. This product is also really good. If you do any kind of facial massage or Gua Sha, we have a couple of Gua Sha options. If you get into that at all, because with Gua You want some sort of medium. And so, you know, whether you're doing facial massage or some kind of yoga where you're touching the face, having a nice oil slip is pretty helpful.So anyway, skin types for this one, largely dry, sometimes irritated, especially irritation with flaky or patchy or texture, this can be helpful for skin that's on the dry side, or prone to redness side. This one here. Yeah, I will call that complete with the cleansers. What questions have come up about these, if any?
Customer: Kate, I have a question. On the Phytonutrient Cleanser, you said it has a signature. What was that called again?
Kate – Annmarie Skin Care In-House Esthetician: Serum Blend. Yeah, and that is the anchor that we start all of our serums with. And then that one.
Customer: Okay. Thank you.
Kate – Annmarie Skin Care In-House Esthetician: Cool. Let's keep moving. As we have questions, we can continue to address those. So your next step in your routine. is your toning mist and the toning mist in our routine is quite unique as compared to a lot of toners. So your pH is balanced from your cleanser. All of our cleansers are already pH balanced, so you don't have to do any additional steps to rebalance the skin.
Likewise, none of these toning mists are going to have strong acids, alcohols They're not super intense in terms of, like, stripping the skin. A lot of times, toners are introduced to really cut through, like, an oil or build up, or they might have some acids if they're wanting to exfoliate the skin. Our toning mints are acting as this, like and they're targeted in a certain direction, depending on which one you're going with. We have three options.
This is the Neroli Toning Mist. We'll talk about these and then we'll talk about how you apply them. The Neroli Toning Mist is a very simple blend. This one includes aloe vera juice. neroli essential oil, and aspen bark. The aspen is largely a suspension. It just keeps the texture kind of playing nicely. The aloe vera juice, what that is, is the burst of light, very soothing hydration to the skin. And when we speak to hydration, we're speaking to the level of water, typically in the lower layers of the skin. We compare this to moisture, how we use moisture. It's often speaking to the fatty layer, so the upper layer oil of the skin. And so aloe vera juice is this potent hydrator that can help to kind of nourish lower layers of the skin. And if you're listening and you're wondering if I have dry skin or dehydrated, right, dehydrated as in lacking moisture, a pretty key indicator is if you take your finger and just push it upward on your cheek, And you see lines, right? Like striation it's a pretty key indicator that your body is lacking water in some way. And so this could be supplemented both internally, right? Drinking water, making sure you have adequate salt, all of that. But then also to support the skin and the appearance of the skin, something like aloe vera juice. Or even misting water on the skin can be helpful too. So that is, this product, the Neroli Toning Mist, is awesome for dry skin. Awesome for skin that's experiencing dryness or dehydration. My skin type is normal to dry, sometimes sensitive, and I use this one way more often in the summer. Whereas I use the other one a lot in the winter but the Neroli in here is also super key. Neroli is a very supportive essential oil for softening the appearance of the appearance of fine lines. And so this is a really helpful one. If part of your direction and building your routine is kind of staving off signs of aging, slowing down signs of aging especially like the finer lines, Neroli is incredibly supportive. And if you get into aromatics at all Neroli has this like legend of being an uplifting scent. It's a mood booster. And so a lot of times, you know, people who mess with essential oils, they'll have Neroli just to boost their mood. They might have it on their desk or something like that. But I think people will work from home more often. And so, Why keep it on your desk when you can have it in your bathroom? So that's the Neroli Toning Mist.
The next one, this one here, is the Botanical Hydration Mist with Immortelle.
You'll notice the sizing is different, right? This one is Fifty. milliliter, and then that's 100 milliliter. So it's a larger bottle size here. This one's crafted a little bit differently. So whereas that one starts with aloe vera juice base, this one starts with two hydrosols. And hydrosols, what those are essentially are when you create an essential oil via steam distillation, there's like a watery runoff that happens that's really, really soft. So it's not as rich, it's not as heavy as an essential oil, but it's also got more weight to it than simply water. It's got this super smooth, soft, buttery consistency to it. And the two hydrosols that we've chosen, We've got Immortelle and we've got Rose. Both of those are really pointed in terms of softening the appearance of the appearance of fine lines, basically. Immortelle sometimes is known as Helichrysum and it's also known as Immortelle, but it's got this Legend of being the flower of immortality, and so that one is really helpful basically for staving off signs of aging, for maintaining the youthfulness of the skin, the buoyancy of the skin, the strength of the skin, all of that. And rose too is another very classic one. We've got rose in a lot of our products because it's, it's just time tested for being supportive for softening the appearance of signs of aging. But because this starts with two hydrosols, this is extra hydrating, extra moisturizing. And so if you are someone who does have really dry skin, this is likely the one you're going to adore. Aside from the hydrosols, we then have in this blend four different types of chamomile and then frankincense. And all of these are included for sensitive prone skin, basically. They're to help to soothe skin, help to calm down skin. It's awesome for just skin that gets irritated in general, any sensitivity, any reactivity. So again, this is really good for dry skin, really, really good for aging, especially like the appearance of fine lines that are a result of skin being on the drier side. And then also Great for strengthening the skin. So if you're starting to see drooping, if you're starting to see deeper creasing, including this one in your routine is helpful. And then sensitive skin, which I think I mentioned how you apply these after you washed your face. And you've patted it dry.
You're going to take your toning mist off the top off and then you mist your skin generously. I never know how many mists to recommend because everyone's face is different. But enough that your face is damp, but not so much that it's dripping off. Right, you don't need that much there. And then you leave that, right? You mist it and it stays on the skin. Now from there, you can decide whether you want to let it dry fully and apply your serum, or whether you want to leave skin a little bit damp. They're going to feel a little bit different, leaving skin a little bit damp and then applying your serum and or your oil. There's this kind of like pulling that happens as the toning mist absorbs into the skin. So if you are someone who experiences the oil or serum like sitting on the surface of the skin or not really absorb, you know, it's kind of just like pulling. Try leaving it damp. Honestly, I usually recommend try both and see what feels good because they feel different and they both have benefits. But for that issue, particularly anytime that the skin feels like it's looking really shiny, it's not really feeling like it's that moisturized.
It's probably not absorbing very evenly. And so I recommend leaving the Tony mist damp on the skin. But that's totally, totally up to you. And then you come in with your serums. Now technically, you know, I mentioned water will provide a little bit of hydration. It's fine. I like the toning mist a little bit more for both the hydration, but also as this like boost for our serums. So all of our serums contain some variation of a humectant. And a humectant, what that is, is essentially an ingredient that seeks out moisture in its environment and pulls it to it to plump up. Right? So we use these humectants both to support skin that's dry, that needs a little bit of support, and also skin that's experiencing either a drooping you know, kind of a sagging and the appearance of fine lines. All of these hyaluronic acid, tremella mushroom, like, these humectants work with. And so using the toning mist to kind of swing it back and make that potentially a little bit clearer is a little bit of a boost. Right, because you've already got this, this moisture on the skin. When you apply your serum, there's already something for the humectants to work with. So, it's seeking this out and kind of plumping up, and it's just going a little bit further than if you didn't, if you had, like, super parched or dry skin. And yeah, and then you get into your serum steps. So, we'll pause here and see if there are any questions about the two toning mists that I've been using. Oh, Grace, how does chat look? Chat looks good. Wow, great. I can never tell if I'm being really thorough or everyone's really shy when it comes to the questions. Both are okay. So, okay, I see a thumbs up. I think that might be because she's thorough. Let's keep moving then.
Let's get into the serums. We have quite a few serum options and I always dance with whether I'm going to talk about every single one of them. I think I'm going to talk about most of them and leave one out. Okay. So your serum step, all of our serums are focusing on the lower layers of the skin. Because they absorb a little bit more deeply, they seep into the skin and they're able to work on certain concerns or issues and kind of transform skin over time. Okay. And so that could be something like pigmentation that could be something like drooping in the skin. It could be something like the appearance of fine lines. All of them, like I mentioned, contain some variation of a humectant. So they're all hydrating in some way or another. The amount that's in each will vary. And so no one here mentioned they have dry or oily skin, but even with oily skin, there are one or two that we recommend. But as far as what they're working on, we'll be able to address that. As we get to them.
So let's start with our classic Anti-Aging Serum which comes in 2 sizes.
This is a 15 milliliter and a 30 milliliter. So we've got a larger option. Right now, this is the only one that does come in two sizes. The anti-aging has always been a bestseller, but it's got a really high repurchase rate, which was a big indicator to us that people are investing in this and liking it enough, seeing enough of a result that they're opting for another round of it. And so the larger size is a little bit more cost effective. It's also a little bit more eco friendly to do the larger bottle. And so that's part of why that's available in two sizes. Now the Anti-Aging Serum, this one is largely focusing on softening the appearance of fine lines, strengthening the skin, and hydrating the skin. The blend of this, one of the key ingredients, is hyaluronic acid. And hyaluronic acid, like I mentioned, is a humectant although it is, you know, deemed an acid, named an acid, it's actually a hydrator for the skin. It's not depleting the skin. It's not breaking the skin down like a glycolic might. And the hyaluronic acid, you, of course, can do your own research, but it also is joint supportive. So if you're somebody who is looking for internal support there are hyaluronic acid supplements that you can consume . There's a million options out there but hyaluronic acid is a key ingredient here. And I do think that attributes to a lot of the popularity with this one, hyaluronic acid gives a really quick turnaround in terms of changing the appearance of the skin. Usually with this in the first week, maybe most people notice a kind of a plumped look to the skin with the hyaluronic acid. Aside from that, there is kind of this long term benefit. We use a floral blend. We've got rose and idol wise and life everlasting and all of these are flowers designed to strengthen the skin supporting kind of buoyancy and lift the skin. Those have kind of a more cumulative effect. So like, if sagging skin or dripping skin is your biggest concern with this, you might expect to see a little bit of time pass. And frankly, I have another one that I think I like a little bit better for that. But as you're investing in them. Just a thing to think about pretty quickly. You'll notice the plumping for softening of the appearance of fine lines supporting a lift of the skin. The scent of this one does smell a lot like the rose. It's so pretty. It's not super floral, right? It doesn't smell like a perfume, but it just has this very lovely rose undertone. And so I, like my skin, is normal to dry. Sometimes in the summertime, I don't need that much hydration, but I wear it just because I want to stay hydrated.
The next one here, this is the Citrus Stem Cell Serum. And this is another one that's quite popular. It has two primary focuses in terms of concerns that it's addressing. One of them is uneven skin tone. And so whether that's some damage or. Anything that's a specific area of damage that has resulted in an activated melanin, right? So the appearance of a darkened spot on the face. This is working, working with, and I'll explain that further here momentarily. So drooping in the skin, bagging in the skin, all of that. Both of those, this is super, super helpful for. Okay. So for the appearance of uneven skin tone on the face, the ingredients that we've selected, we've got uva ursi, licorice root, and almaberry here. And the three of those, the types of skin brighteners that they are, are really interesting. They work on specific spots on the face. So they're a little bit different than something like a vitamin C. For example, a vitamin C is a potent skin brightener but it's an overall skin tone evener. So it kind of brightens everything at once. These ingredients are working with the area of the face that's appearing darkened, right? And over time, it helps to quiet that back down. It helps to reduce that appearance. It does take a little bit of consistency because what's happening is these ingredients are building up on the darkened area, and they essentially Tell that pigment to go back to sleep.
The timeline I will typically share with this is around four weeks, maybe four to six weeks is likely when you will notice a difference. And then it could be upwards of eight to 12 weeks before someone else might notice the difference. And that could be, you know, like a coworker, somebody who's not like in your face all the time, but they see you frequently enough that they would notice the difference. Stem cells are so helpful for skin because what they do is as they absorb right here The stem cells sit next to your skin cells and then as they move up to the surface Your skin mimics the behavior of stem cells. And so what you get is this kind of like lifted, more taut feel to the skin. This is where we see this kind of lifting effect. The smoothing effect more so lifting, I think, than like smoothing out of the skin, but a lifted effect for Skin that's drooping or sagging It takes a little bit of time for the lower layer of skin to move its way up to the top I usually give the timeline of about a full skin cycle, which is four weeks
But for evening out skin tone, this is a pretty, pretty solid one. There are other couples that will be helpful for fading pigmentation and we'll speak to those too. But this is a really popular one for that. It's so illuminated. There we go. Great, great, great. The scent of that one smells a lot like the stem cells. The stem cells are orange peel derived. And this probably goes without saying, but just to say it all of our stem cells are plant derived. We don't use any animal or otherwise derived stem cells. They're not all orange derived. It'll vary a little bit, but that one is orange peel derived
The next one, this is the Probiotic Serum with Tremella. Now this one's awesome for skin that gets irritated. It's really good. The formulation of this includes an olive leaf ferment and a probiotic complex.
And the combination of those, what they do is they essentially like to feed the good bacteria of the skin with the direction of rebalancing skin. So if the surface of the skin is thrown off for whatever reason, whether it's. Because you are experiencing a hormonal change, or you are having a flare up, or you are someone who just started a new medication and this is causing a, you know, just things being thrown off in your natural skin biome, this can help kind of bring that back into balance. It does use a humectant and so this one uses tremella mushroom and the tremella mushroom is quite like hyaluronic acid, but a little bit different. It still is pulling the moisture to it, it's still expanding, but the way it's working is just so soft, so smooth, really helping to hydrate the skin. And so I recommend this one for anybody who's prone to redness in their face even if it's just that like every once in a while they get really red cheeks or something if you're prone to redness this is a really helpful one.
Who else with this one? This could be one that you commit to, and this is the one that you use kind of continually. So like a stepping stone as you kind of bring skin back on into balance and then from there you're investing in whichever one comes next for you. That's not uncommon for this to kind of be like a tool in the arsenal as you're moving your skin along, and then you're moving on to a different one. So something to keep in mind with that one here. All of our products have quite a lovely scent, this one included, but this one has a little bit of a mushroom kind of edge to it. It's not overpowering and it's not too earthy. We do have a pretty lovely blend of florals here, but there's just a little bit of that mushroom kind of smell and so I call that out because every once in a while we'll get someone who just Doesn't like the earthiness of it. And so if you know for you that that's just not your vibe then keep that in mind as you're shopping because it does have a little bit of the mushroom, mushroom smell to it.
Now, we're moving into the Wild Alchemy Collection from here. So the next one, this is our Wild Fruit Serum. Now the Wild Fruit Serum is often the one that will come after someone's used the anti-aging drug for a while, or if they're starting out, they've kind of got a combination of signs of aging that they're wanting to address.
This one is good for dry skin. We've got a lot of hyaluronic acid in here. This one's also helpful for brightening the appearance of dark spots. We have uva ursi here as well. So uva ursi was one of those targeted brighteners that we've got in the Citrus Stem Cell Serum. We also have vitamin C here. So that comes from an ingredient called kakadu plum. Vitamin C is an overall supplement. And this one is a skin evener, like evens out the tone and texture. So this can be helpful in conjunction with brightening the skin with the Uva Ursi. What else about this one?
The scent profile is, oh, we also have stem cells. Sorry, forgot to mention that. Stem cells in this one as well. So it's kind of a catch all in terms of addressing signs of aging. It is quite potent and quite effective. And the price point does reflect that. It smells a lot like a plum. It's kind of fruity. Or they'll invest in this one and this will be kind of like the one they're putting a lot of their investment in. But it's not uncommon to alternate. So to have one in the morning and one in the evening or something like that. But again, in terms of addressing a multitude of signs of aging, the Wild Fruit Serum is very supportive for dry and mature skin. The last one I'll mention here is a newer one, and we are pretty stoked about this one.
This is our Activated Night Serum. Now, everything that was mentioned so far can be used in the morning or evening. This one is designed for overnight. The primary reason is that the active ingredient here is called our bioactive A complex. And it's essentially a retinal alternative. It's this really cool ingredient that we found through Made Safe, actually. When we were preparing to launch we actually launched it first as part of the Boosting Elixirs. It's in the Revitalize. the retinol alternative there. When we were preparing to launch that, we knew we wanted a retinol.
We used to get asked that all the time. Do you have retinol? What retinol do you recommend? Where can I get a retinol? And we knew we didn't want to launch retinol. We weren't going to do retinol just the way retinol breaks skin down over time, the way it can potentially interact with the body. We were going to go in a different direction.
Additionally, our COO at the time was pregnant. And so there was this conversation around, like, what are the ethics of using something that can potentially harm a body at any point? And so that was just something else that we considered as we located what we were going to offer. And so we landed on and found this ingredient, the bioactive A. It's an algae derivative. It offers the same effects that retinol does, right? This very smooth, very taut, very kind of almost glossy look to the skin without depleting and breaking skin down, right? So it's working with your body as opposed to going against your body's natural systems. It's still quite exfoliating and it still is, you know, kind of increases your photosensitivity. And so we want it overnight. And we also want to make sure if you're using it overnight that you are protecting the skin in the morning. This is our sun love, which I'll speak to soon, but just to plant that seed and pair those together, doing one at night and one in the morning is really ideal. And it's not just me being an esthetician. It genuinely, when you are working to fade the appearance of dark spots or soften the appearance of fine lines, if you're increasing the photosensitivity of the skin and then not protecting it, you're undoing a lot of your work. You want to synthesize vitamin D totally naturally. I support that. And in this instance, I still say protect the skin in the days after you're using this one. No, aside from the bioactive a, the formula. Formulation of this one is pretty rich. Whereas the other serums kind of have a nice thin viscosity to them. This one's got a lot of body to it. And so the formulation is very supportive for like immediately nourishing the skin. It's got both hyaluronic acid and tremella mushroom. We've got a lot of really rich antioxidants in here, kind of like high quality superoxide dismutase and astaxanthin, They're just. And it's, you know, potent antiagers but the formulation is designed to be working as an immediate kind of like replenishment from the bioactive a and also to be working with your body's natural rest and repair cycle. When you sleep and when your body goes into REM sleep, there's this kind of nature like Softening and opening of the pores that happens.
Sometimes there's a little bit of a release But there's this kind of prime time to be supporting the skin, especially in a really nourishing way And so this checks all of those boxes the Activated Night Serum It's designed for evening wear my skin type, again, normal to dry. I can go about three nights and then it's a little bit too much for my skin type.
So I'll go three nights on and then the rest of the week off, I do use a little bit more in the summer. I think there's a natural kind of oiliness to the skin that kicks up with the heat so maybe four nights, but not usually more than four.
I can tell that it's a little bit much because my skin will just be a little bit pink in the cheeks. I have a lot of customers and coworkers who use this every night and they wish they could use it during the day. But I think just with my skin type, it's a little bit too much. And so all that is to say, you'll kind of find a rhythm that works for you. It could be that you use it every night. It could be that you use it every other night. Or you use it three nights on and then a couple nights off. There's a little bit of listening to your body with a product like that to really find the sweet spot for what works for you and what actually supports your skin and all of that.
But that's just to keep in mind that there's a potential that it might not work for you every single night, especially if you're, you've got any sensitivity potential with you. Do you have any questions about those serums or anything that we've spoken to so far?
Customer: With all those choices, how do you decide what would work best for you in the serums?
Kate – Annmarie Skin Care In-House Esthetician: That's a really good question. I usually recommend either anti-aging or wild fruit. Both of those are great for almost any skin type. The wild fruit, of course, is going to be a little bit broader in terms of addressing signs of aging. The anti-aging, though, is up there. There's also a chart. Grace, could you link the serum chart? Grace will put in the chat a chart that also it's similar information that is just broken down a little bit differently. And so you can refer to that as well.
Customer: Regarding the citrus stem cell, I have that one. I actually have several different serums. And I guess it's a, you said it needs consistency. And so working that in with, for example, my Anti-Aging Serum or the other one that I had was the Wild Fruit Serum. Yeah, you know how to work that one in with using others as well.
Kate – Annmarie Skin Care In-House Esthetician: Yeah, that's a really good question. Sometimes it shows up in like, can I mix them together? Another, it'll show up in like, how do I alternate them? Because you've got both the citrus stem cell and the wild fruit, I would say as far as that serum slot, these ones can be used fairly interchangeably.
They both have uva ursi. The citrus stem cell has a little bit more as far as brightening the skin, but they both have a skin brightener in them. And so as long as you're using one of these, at least one a day, I think that will be enough to be supportive in the long term goal of brightening the skin. And so it might be like, you use your anti-aging every morning and then one of these at night or something like that.
these two can kind of fall in the same spot and then using at least one a day, I think will be. Keep you on track there.
Customer: So I guess then another question I have for the citrus cell and our citrus stem cells and the fruit serum. The biggest difference between the two of them. Could you explain if I'm going to choose one over the other, for example.
Kate – Annmarie Skin Care In-House Esthetician: Yeah, so the way that they'll differentiate the Wild Fruit Serum is more hydrating. The citrus stem cell has less hyaluronic acid, and so if you're having a day that feels particularly dry or something like that, you would go with the Wild Fruit Serum. The Wild Fruit Serum also has additional ingredients kind of to brighten skin and help with some the appearance of fine lines that the citrus stem cell does not have. So if you feel like skin's kind of in a funk
And so I know that my skin's kind of in a place to get it back on track. And I use the Wild Fruit Serum, right? So softening the appearance of fine lines brightens skin. So in that instance, you know, if you feel like skin's kind of like off kilter a little bit, or you're wanting to be a little bit more focused in terms of addressing the appearance of fine lines, or a brighter complexion overall, this one has a vitamin C component that this one does not have
It could also be and you would want to check your expiration dates, But because this one's less hydrating, maybe this one's your summer one in the summertime, you're using this one in the wintertime when you're starting to feel a little bit drier, you might use this one in its stead, and that'll fill that slot.
Customer: Well, yes, it did. Thank you very much.
Kate – Annmarie Skin Care In-House Esthetician: Yeah. Lovely. Okay. Moving along. So your next step in your routine is your facial oil. We use facial oil as our moisturizing step. We aren't morally opposed to creams or lotions.
We have stuck with facial oils for a couple reasons. So first, your skin naturally produces oil. And so as far as a bioavailable moisturizer, the oil is pretty quickly recognized. Especially if you're really dry. A lot of our oils start with a jojoba oil base, and so jojoba oil mimics skin's natural oil really closely. If you've been traditionally using something that's really emollient rich, then there might be a little bit of a transition period where skin just might feel a little bit dry as it becomes accustomed to oil as its moisture. So that's one of the primary reasons. Another is more anecdotal. What we typically find is because skin naturally produces oil, when you're using oil as a moisturizer, and it's the right one for your skin type, so it absorbs, you know, at the right rate, it's not too rich, it's not too drying, but skin takes on this really healthy vibrance. It's got a natural radiance to it. That just skin looks and is actually quite healthy using oil as a moisturizer. Another thing, what we have found, and I'll share a little aside, we are actually crafting a cream to launch. It'll launch later this year or early next year. It's still kind of in the formulation journey. Formerly, the experience that we've had is every time we very, you know, try to make a variation. It is a lovely formula, but it doesn't have a long enough shelf life. And so it's been kind of a dance for us to figure out, like, what we can use that isn't a synthetic multiplier or synthetic preservative and still offers a creamier, richer texture that would act as a moisturizing cream, right? So essentially, we haven't been able to find one up until now, and that is in the works. And so, like I said, later that year, so later this year but for really, it just hasn't worked. We've had lovely variations. Nothing lasts, long enough that we would, retail it.
So all of that is to swing us back to our oils, our oils here. I'm going to speak to two and then we'll speak to our sun love The first one I'll get into is this one here.
This is our Anti-Aging Facial Oil, just like the Anti-Aging Serum is incredibly popular. It always kind of varies with the serum as far as what's the best seller right now, but this is one that's like classic. It's available in both sizes for the same reason. The small one has a pretty high repurchase rate and so it is invested in pretty consistently with good reason. So this one starts with a golden organic jojoba oil. And again, jojoba is going to mimic your skin's natural oil really closely for dry skin. parched skin that's starting to see signs of aging, especially due to dry skin. This is just an absolute treat for skin. Love this. Skin eats this up. It is so nice on the skin. I feel like this one is really, like, if you want that kind of, like, Almost carved out of clay skin. This is a really good one for that really supple, supple look to the skin. The way we craft our oils, generally speaking, is we start with the anchor oil and then we steep into it herbs Plants, florals, what have you at a low heat, so nothing goes over 90 degrees and then it's strained and then bottled.
And so everything maintains its nutritional value throughout the entire process. Everything's monitored very closely. And then it's strained and bottled. So the effects of this one, skin looks really supple, skin feels really soft and just looks overall really radiant and healthy. This one is also restorative in the sense that a lot of the herbs that we've steeped into this oil blend, broccoli seed, chia seed, goji dairy, They're really antioxidant rich and they're really good for strengthening the overall skin. And so with a little bit of time, usually pretty quickly, I'd say likely within the first month, skin feels a lot stronger. Skin feels like it's got a lot more lift and resiliency to it than it might have before. I've also used this on, like, areas that I may be scratched or something, and just want to kind of aid that process of helping the skin heal but yeah, this is the best right now for dry skin. I've got another one that I'll speak to next that is a close second, but in terms of being very hydrating or very moisturizing, like really, really providing nourishment to this upper fatty layer of the skin.
This one is going to be the top top tier right now. Yeah, the next one. This one here. This is the Rejuvenating Facial Oil and I am a huge fan of this one.
This one it when we were, you know, processing and like thinking about launching a facial oil in the Wild Alchemy Collection, we're like we basically wanted to have it as Active as possible. How active, how intense can we make this? And so, you know, we threw around ideas and then we're like, well, realistically, we want to be able to use it every day. You don't want to just only be able to use it like every other day or once a day or something like that. So with this one, right, this was the final product of that. We still go through the process of steeping the oil, right? We start with an organic jojoba, just like we do with anti-aging.
Several herbs and florals with this one. And then we strain it. But then where we kind of went rogue here is we added ingredients directly into the blend. And this is the only facial we've done this with facial oil.
You know, added into the final formulation. And so we've got black cumin seed oil. We've got blue tansy. We've got butterfly pea flowers. All of these are really potent in terms of softening the appearance of the appearance of fine lines, very, very potent in terms of softening the skin overall. One of the ingredients is mungongo seed oil. And we launched this and I received it and I applied it and overnight my skin softened and I texted our CEO the next morning and I was like, we nailed it. Like, this is, this is the one. And a big, you know, contributor to that was the mungongo seed oil. It's very helpful for softening the skin. And so if you are super, super prone to temporary redness, this one can be a little bit active for your skin type. There are a couple ways to kind of integrate it into your routine. You're committing to it. You stay consistent. Typically what happens if you are on the sensitive side is you can have a little bit of clogged pores. It's typically where skin's really thin. So around the nose, sometimes around the lip, And they tend to be like little white bumpies, and that is normal. That is part of just the high antioxidant level kind of interacting with the skin. And it typically fades within two weeks. If it's longer than two weeks, we'll likely have a conversation around whether you're experiencing a reaction or if there's great discomfort with it, stop. Of course, immediately. It's not that the little white bumpies are usually not too offensive, but it's a common side effect that can happen using this product. The oils you can kind of dilute a little bit. They're a little bit you know, the way they work with the skin and the way they work with each other lends itself a little bit better to dilute. So it could be that you do half a pump of this and half a pump of another one. And so you're diluting the intensity of this one. You're getting a little bit more moisture with this one. You're also extending the life of this, which can be helpful because it does have a pretty high price point there on that one.
Or you might alternate it. Right. So this could be the nighttime one. And this one is the daytime one or vice versa, or something like that. So there are ways to kind of integrate that into your routine, but just to call out that, you know, a couple of weeks of a little bit of white bumpies or a little bit of skin kind of adjusting to that is really normal with the intensity of this one.
Yeah, it is. So in terms of like, you know, if your skin's really dry, it is still really moisturizing. It is still an organic jojoba. for super, super dry skin, the anti-aging is a little bit more supportive, but for skin that's normal, normal to dry.
This is such a dream. It is really, really lovely. So. That's that one.
And then a final product we'll speak to and then we'll pause here. This is our Sun Love. I mentioned this one with our moisturizers because certain skin types, either certain skin types or certain types of the year, you can use this as your moisturizer in the morning. It has a nice amount of slip, a nice amount of body to it. It's got pumpkin seed, buriti fruit oil, all that in it. And so it does moisturize the skin. Some skin types can use this and just this as the moisturizer in the morning. I wish it wasn't so bright. There we go. This, of course, is our sun protection product. It's an SPF 20. And so we still recommend that you apply with fairly regular timing. And if you're super fair, it could be every hour and a half. If you've got a good tan too, it could be a couple hours or something like that. It is a reef safe sunscreen. We do use just zinc oxide. And it's a non nano zinc oxide, so there's no risk of this getting into the bloodstream crossing it in that barrier there. We call this our everyday sheer sunscreen because once you apply it, it actually does sheer out pretty quickly. It doesn't really take too long, and then it's nice and like sheer. Zinc oxide has its reputation for being really chalky or gloppy, and it Lives up to it a lot of the time. But one of the reasons we went the s pf 20 which I'll get back to, is because it allowed us to still have this really thin consistency that wore pretty evenly without looking super ghostly. I will say it does have a little bit of a white cast when you first apply it, but pretty quickly that absorbs. Now to speak to the S SPF 20, a lot of times people will ask why we didn't go with the higher SPF. So, you know, come and sunscreens on the market are like SPF 30. And it's really interesting because the SPF 20, it actually blocks 95 percent of UV rays. When you get to an SPF 30, that's blocking 97. SPF 50 will be blocking 98, 99 in that realm. And honestly, in my opinion, anything above SPF 50, they're just taking your money because then the percentage of UV, excuse me, that's being blocked is. quite small. The difference is very, very minimal. It's just a percentage or less. And so, with 95 percent of UVA and UVB rays being blocked, we still felt like that was very sufficient to accomplish being a sunscreen, and so we went with that SPF, and it also makes it very lovely for daily wear. It isn't a waterproof sunscreen, right? So it's like, if you're going out and you're sweating a little bit, it's totally perfect. You know, gardening walks, I've worn it to the pool. I don't get under the water if I can help it most of the time, but it's not waterproof. So if you are swimming or let's say you're like running a marathon or going on a long bike ride where, you know, you will sweat you either want to be reapplying consistently, or perhaps look at a sunscreen that supports that activity a little bit differently. Because we were not able to source an ingredient that really would bind it to the skin and supported all of our brand values so not waterproof, but definitely good for daily wear and fun activities and things like that.
So, let's pause again. Let's see if there are more questions. A lot of times with the thumbnail people will ask if you can use it on your body, and technically of course you can, it's really designed for the skin of the face. It's. Like the, the blend is meant to be very radiant. The feel of it is like a very sheer feel. And so yeah, technically you can on my opinion with the price point, I would go with a different product for the body.
In what order should one apply multiple products and what is the rationale for that order? So the simplest way to remember would be thinnest to thickest. The rationale is essentially if you're applying an oil before you apply your serum, the oil is going to prevent that really absorption. So, this usually comes into play when we get into like eye creams and things like that. The cleanser is pretty straightforward. Then your toning mist, right? Your prepping skin. But then your serum, because it's nice and thin. A couple drops of that into your serum, you can do that. That would happen at that step. And then You're going to want to apply a little bit of this facial oil, and then your eye cream, your eye cream actually comes after the oil because it's thicker, it's richer in consistency, I used to be like, Oh, you can kind of interchange it and go before it can go after, and then I observed in my own skin, when I applied the eye cream before the oil, the oil just kind of sat in that area, it didn't really absorb into the skin, it looked really kind of glossy,
It was, I just was like, Oh, actually I think it serves the whole routine a little bit better to like legitimately go thinnest to thickest and to apply that one last. So yeah, great question. Where does the sun love go in that order? The sun love is always going to be your last step before makeup. And so if you are doing the full routine cleanser, toning, mist, serum, oil, eye cream, Then your sun love, your sun love comes next after all the other ones.
And then you can apply makeup over that for sure, but it's your last step before makeup.
Customer: I have two questions. Regarding eye creams, is that for all the eye creams should go on after the oil?
Kate – Annmarie Skin Care In-House Esthetician: We only have one eye cream. We have one eye serum and I can actually speak to those briefly here.
Customer: Just, yeah yeah, any eye because I feel like I have the Anti-Aging Eye Cream. And I feel like that's thinner than my Anti-Aging Facial Oil, but you're saying I should put that on after
Kate – Annmarie Skin Care In-House Esthetician: You might notice the difference. Yeah, because I don't know if mine has anything left.I was going to try to show the difference in consistency. You don't have to. Yeah, the eye cream is a little bit creamier than the facial oil. Now, you know, in all technicality, you could probably apply it first, especially if you're using something like a gua sha or another facial tool and like really working to absorb it in.
But what I was finding with my routine, which is pretty quick, I've got two kids and so we're not messing around in the morning. You know, moving along, It just, it felt like it sat over the top of it, and so that was what really shifted it for me. So, try it. I would say try it. I'm gonna try it. The eye serum, which is another eye product that we do carry, this one's really targeting, like, deeper creasing in the eye. This one you would apply right before your facial serum. Okay. The consistency of this one is really thin. it really needs something over it. If you try to apply it over any, really over anything else, it kind of gets like pilly. It will kind of pill up a little bit. And so that one goes right before your facial serum. But otherwise your eye cream. Generally speaking is your last step.
If it actually feels like it's working for your face to go to apply it before your facial oil, it's not illegal. So keep going, keep going with it.
Customer: Okay, another question I have is regarding sun love. So when I use that on my face, my face is very oily. Mm hmm. And I felt very Like it was just resting on the top, not absorbing and very, it was very oily.
So I know that you mentioned some people use that in place of their oil. I've always considered my skin as being drier and aging. But I feel like I don't know that I could replace it with my oil. I just want to get a little more insight on using that on your face. Along with your oil or without.
Kate – Annmarie Skin Care In-House Esthetician: Yes. Okay. So two potential suggestions here. The first one is especially if you're applying with sun love and your skin's kind of like that in between, like you're not quite normal, balanced enough that it works without the oil. Do the whole routine when you're doing that, and you know, you're going to apply your sun love, mix your serum and your oil in your hand and apply those together because then they're a little bit lighter when they're applied together. They're not quite as heavy as when they're applied, like stacked. And so that you still get the benefits of all of them. It's still moisturizing. It's just not quite as moisturizing. And so that might be a good in between for a skin type like yours before you come in with the sun love. Another thing, and this could be the case for yours the sun love because we don't use any synthetic emulsifiers if it sits for a while or gets really banged, right? Like this which can happen a lot in transit. Sometimes it separates a little bit. And so, and what happens is the oil sinks to the bottom, and so then you have this really, really, it's either straight oil or it's a really, really oily variation and so what you might try, if you think yours is experiencing that, is you just untwist the top and you gently stir it back together. It does not have to be. You can try to shake it. I feel like the consistency is just too thick that it doesn't really kind of blend as easily as if you just stir it back together. But the consistency is, I don't know if you can see it here. It's not, I mean, it is oily, right? We have broody fruit and pumpkin seed oil, but it shouldn't just be like straight oil or super thin. Usually if what you're finding is that the case, then it's probably in some state of separation. And so just. Trying to mix it back together.
So try both of those. Awesome. Okay. See Megan's question. I have several allergies.
So I asked about the samples for cleansers, but wondered about other products, specifically facial oils. Also interested in eye cream. Good question. The samples and the trial sizes will be listed on the website. Oh you have so you got the clean beauty trial kit Yeah, nice. That's a really great way to start, honestly. It's a pretty low price point and you get three, three products and then there's like a floating bonus. It can be a lip balm or Neroli or Sunlove. Like, that one changes. Sunlove. Yeah, nice. So as far as other samples that might be available, they're typically listed on the site. We don't have all of our products available in every sample size. What often happens is we'll have a product that we're wanting to do a promo with a good example is the Activated Night Serum because we've got the sweepstakes. And so then we'll. have a ton with the intention to have either like a giveaway with it or to just be promoting it.
And then that'll be available either short term or long term. Sometimes if they do really well, we keep them around. But sometimes they're available for just a limited amount of time. I think a good example is like Radiant Skin Silk. That's one that we'll have every once in a while. So not everything is available in sample size. We tried for a really long time to do a sample with that and just couldn't find a package that really sustained it. We did all kinds of things. We did the little jars and just everything dries out too soon. Not everything's available in a sample, but what we would have would be on the sample page. There is also, right, so you've got the clean beauty trial kit. Let's say you're still dancing with whether you want to do a full size. There are trial sizes and the trial sizes are sometimes travel kits or other like small kits that you can do at a lower price point and you can test it out and see what works for you
Before you find you want to do the full size. And then a final thing to note if you do invest in the full size, we've got a very chill return policy. So if you get a full size and you're like, oh, I actually don't want this, or I don't like it, or it doesn't work as long as you contact us within 30 days of its delivery.
So not the order date, the delivery date, just because sometimes things are delayed. Then we are able to work with you to do an exchange or a refund And so, like, let's say you're trying a serum and you're like, I just don't know if I like it. I know that the return window is coming up. Can I extend the return window? Nine times out of 10, we can. And so you've got a little bit more time to try it. And then we, you know, type our notes in and you're locked in.
So all that is to say, even if we don't have samples, yeah, that's just, we want it to be as risk free as possible. You're not trapped into A product or anything. Oh my gosh, we're on time.
Customer: I have another question.I have the boosting elixirs, the three boosting elixirs. Mm-Hmm. Which, oh my gosh, the hydrating one. Wow. I love that. Yeah. That's amazing. But I use the hydrating one every day, either at night or in the am sometimes both, but the other two, I'm just not sure how to work them all in with everything.
Kate – Annmarie Skin Care In-House Esthetician: I feel like it kind of gets like Tetris when you have invested with all the products. So yeah, you are right. The hydrate can be used morning and evening. You can use it every day. We do actually have it sold individually. So if you go through it and you're like, Oh, I just want just that one. It is available.
The other two. So the Brighten can be used morning or evening, right? You can use it in the morning or evening. This is the vitamin C one. This is great for brightening the skin. Evening out the skin tone, all of that. The revitalize is that concentrated bioactive A, and it is pretty intense, and this one is for evening only.
Another thing, right, that just adds to the complicatedness of it is the brighten and the revitalize often kind of cancel each other out in terms of efficacy. And so, what we typically recommend is that the brighten happens in the morning and the Revitalize happens in the evening. Now, having said that, you can use the Brighten in the evening if you are not using the Revitalize in the evening, right? I think for simplicity, we're like, Brighten morning, Revitalize evening, but technically you can use this one in the evening. So as far as how you're using it, for my skin, the Revitalize is quite intense, and so I typically will only do that one maybe once a week. Maybe twice a week. It's usually more like once a weekend and that's plenty for my skin type. And then on the other nights, I'll either do the brighten or I'll just do the hydrate. I do a lot of the Hydrate. I typically use this one because I use so much of it, but then do the brighten like in the morning with my what is this one? Wild Fruit Serum. Like those two if I'm using this one go like that.
Customer: Yeah. I agree that revitalize maybe only once or twice a week is intense. Like so many products that I'm like, wait, how do I work them all together? I just kind of alternate here and there.
Yeah. Different ones. I just don't know sometimes the best Things to use, you know, Maybe I just have too many things. .
Kate – Annmarie Skin Care In-House Esthetician: Well, and so your journey here could be kind of fitting it down. I know for me it's nice to have it as an option, but especially 'cause I've got the Activated Night Serum.
I don't end up using revitalize all that often. Sometimes I will boost this. Right, especially because it's warmer out, my skin's got a little bit more emolliency to it. I'll do this one. I very rarely do all three because it makes it a pretty intense product. But it just kind of ups the intensity of it, which is kind of like fun and makes it a whole treatment experience. But otherwise, I don't use this one too, too much. Maybe once a week, maybe a drop at a time, never in the morning. I do use the Brighten a fair amount. And usually with the Wild Fruit Serum, that's kind of my morning go to.
That or the anti-aging for me right now. the hydrate is just kind of like always. The staple, right? If it's there, I'm putting a couple drops in whatever I'm using. And you can put any of these in an oil, too. if you want, sometimes I'll do the hydrate in my oil. I'll do the brighten, a couple drops of the brighten in my serum, and then a couple drops of the hydrate in my oil,
Customer: you recommend using those boosters in the serum versus the oil? Because I've been using them mostly in my oils because I won't necessarily use a serum if I'm using the elixirs?
Kate – Annmarie Skin Care In-House Esthetician: Generally, for sake of ease and also a little bit practically, I do like them in the serums. Because the serums are a little bit thinner, because the serums tend to penetrate a little bit more deeply, they're kind of your treatment step. They are a really nice, like, support for the concentrated boosting elixirs. Having said that, it's not that it's wrong to put it in the oils. It's just a little bit different. The consistency of these, the hydrate is aqueous with the hyaluronic acid. This matches the texture of a serum. These are oil based, the Brighten and the Revitalize. And so they actually match the texture of an oil. But when you put them into a serum, they penetrate more deeply than they do with just an oil. How you're using it might be perfect for your skin. if you haven't tried it in the serum, I would say at least give it a shot and see what it feels like that's actually why I like the hydrate in my oil because it adds that kind of aqueous consistency to it and it's almost like a creaminess that happens when I put it in the oil, which just feels really lovely for how I like to use it and how I like it to feel.
So did you say that was the hydrate one? The hydrate that I put in? Yeah.
Customer: When one more question regarding those. So the Activated Night Serum. If I have the revitalized boosting elixir right now, I probably wouldn't need the Activated Night Serum, but maybe Is that would agree with that?
Kate – Annmarie Skin Care In-House Esthetician: yeah, well, so I would say probably hold off as much as I hate to say, don't do it. But with as many other syrups as you have, it seems like this might just complicate the rotation a little bit further. I will say it is quite different, whereas the revitalize is just the concentrated amount.
So this is the Activated Night Serum, right? And most of the serums kind of have this consistency. This is, or no, sorry, anti-aging. anti-aging. This is the Activated Night Serum. And so you can see just with the weight of it, like it is really rich. It's a really rich emollient product. And it is designed to work with how your body is kind of moving through sleep and how your skin softens and opens overnight. It's also designed to immediately replenish the skin. So because there's such a high amount of the bioactive a in there, when, you know, Like, if you just put the bioactive A on your skin, I actually have done it, it's very hot it's too much, it's too, it's just like really exfoliates the skin and so we created it in this blend, essentially so you weren't flaking, so you weren't getting dry, so you weren't getting too irritated At this point, I'd stay, still stick with what you've got. You've got a good amount, you can do a good routine. But as you move through that, if you're wanting something that's like a little bit of a more intentional balance for the sleep cycle that incorporates the bioactive A, maybe then look at this the Activated Night Serum. Because it is different, and it is doing a different thing with the skin.
Customer: Yeah, I have a bunch of stuff because I like to try all the different things to see. And sometimes you guys who have Promotions and stuff. So I grab it and like, let me see what this does.
Kate – Annmarie Skin Care In-House Esthetician: Yeah. Especially when it's like a launch and it's like 30 percent off or something like that.
Customer: Totally
Kate – Annmarie Skin Care In-House Esthetician: get it.
Customer: All right. Thank you for your time.
Kate – Annmarie Skin Care In-House Esthetician: All right. I'm going to close it out from here cause we're a little bit over. So if you guys do have more questions, you can send us an email. But otherwise we will get you guys taken care of and happy shopping.
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1. Simply, click the button below to sign up for the day that works best for you and your skin type.
2. Select your desired date and time, and click “Next”
3. Enter your contact information (your name and email), and click “Schedule Event.”
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