Summarized from a consultation originally recorded on August 27th, 2024.
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Kate – Annmarie Skin Care In-House Esthetician:
So we're going to talk about some of the products. Before I do that, I want to call out what you'll notice is the difference as we go along. This product here, has this tan label and this one has a black label. The tan label, we call this our Signature Collection. The Signature Collection is kind of our foundational collection, a lot of these are original products. That collection will include ingredients that can support aging skin, dry skin, but it also will have products that will support normal and combination skin. It's got a wider scope of concerns that it might be addressing. This black label here, this is our Wild Alchemy Collection. These products tend to be laser focused in terms of addressing signs of aging. So although they are formulated differently from product to product, they all have the same thread in that they are incredibly active. The ingredient selection that we're opting for with this particular line, we're looking for more tropical, sometimes higher end or harder to source ingredients with the intention to address Science of aging, and that can be deeper creasing that can be dryness that could be drooping. It depends on the product.
So Stay tuned as we're talking about, talking about them as we go along.
Let's start with our cleansers. Y
our cleansing step is your first step in your routine. We're doing this in the morning to prep the skin, to remove anything that's happened throughout the night. There might be some sweat or oil released overnight. This is also used to remove whatever happened during the day. So that could be makeup environmental exposure sweating, especially if the seasons are different, choosing the right cleanser is important. It's going to help prep your skin. Now, all of our cleansers, none of them are going to contain any form of a surfactant. We don't even use coconut sugar surfactant, so nothing will bubble up. The primary cleansing agent that we're using here is aloe vera. The aloe, the way that it feels and the way that it works is when you get a little bit of water with aloe, it takes on this saponification. And so you get this kind of drawing upwards, this cleansing aspect with the aloe vera juice that provides a lot of the deep cleansing.
I'm going to start with our classic here. This is the Aloe Herb Cleanser. The consistency of this one is very smooth, very soft. It feels almost like a light lotion when you apply it onto the skin. It's very gentle. The feel of this one is awesome if you're somebody who's dry, or prone to sensitivity. There. The blend of this one utilizes aloe vera juice and a touch of coconut oil. the coconut oil, lest that scare you away, it's a pretty balanced amount. It's not so much that you feel any residue of that coconut oil. What that does in this greater mix here is it just provides a lot of nutrition, a lot of nourishment to the skin. The way we craft our ingredients is we start with one or two anchor ingredients, either oil or aloe vera and then we steep herbs into them and they always maintain a low heat to keep the nutritional value, but we steep the herbs into them. This one we have herbs that are designed to soothe irritated skin and support the strength of the skin. So this cleanser is really good for anyone who is dry, anyone who is experiencing signs of aging whether early or more pronounced signs of aging, this is helpful for addressing this from all angles. Yeah, it's quite gentle. It leaves the skin feeling really balanced and calmed, so you don't have any kind of sticky residue, no oily residue, nothing like that. And it's also not stripping the skin, so skin feels very balanced, very nourished,
With this one this is a tried and true cleanser. So if you're listening and as we go through the other cleansers, if you're like, shoot, I just don't know what else I might incorporate here or what might be the cleanser for me. The Aloe Herb Cleanser is a classic. You can't go wrong with that one. Unless your skin is very oily, it's supportive for most skin types.
Now shifting gears, we're going to talk about some wild alchemy ones. This one is the Phytonutrient Cleanser, this one's designed for multi stages of signs of aging. The consistency of this one is a little bit richer. One of the ingredients in this is mango seed butter, and it takes on this really full, almost fatty consistency. It feels really good for dry skin, especially if you're someone who's dry and aging. This feels really nourishing. One of the key ingredients is our signature serum blend. This is the blend that we start all of our serums with. It's an aloe vera juice kind of floral combination. We utilize edelweiss, life everlasting rose, and a couple different flowers in there, and the intention with that is to soften the appearance of fine lines. This just really helps to soften, especially in those areas where you have repeated facial expressions can be on the forehead in between the brows sometimes on the side of the, side of the mouth all of that. Smooth that out to soften that this one also has an ingredient, apple extract, has a touch of malic acid and the malic acid is interesting because you don't feel any activity with this, but this can be helpful for fading pigmentation for fading the appearance of dark areas of the face. This can be super helpful to just kind of starting the process of moving that along. Now with all of the cleansers, but especially this one, we recommend that it stays on the skin at least 30 seconds.
with the Signature Serum Blend, keeping it on the skin at least 30 seconds allows for that to penetrate deep into the skin so that you're gleaning the benefits rather than it just going on the face and down the drain. Any kind of massage or manipulation, however you prefer to cleanse your skin is perfectly appropriate.
Now this last one here, this little one, is called our Restorative Cleansing Oil. And this one, I really wanted to make sure I mentioned this because I saw on the survey, someone had filled out that they have really dry skin.
They described it as really parched. They just can't get enough moisture. This particular one is a blend of oils, there isn't anything additional that's going to add sudsing or, bubble it up. It's a blend of oils. when you apply it to the face, it provides a lot of moisture very quickly. The oils we selected for this one, we have Manuka is a big part of this. Manuka is really like thick oil. It's rich in oil, and so it provides a lot of moisture, and it also helps to cleanse the skin. We have it here as well, we have some lavender and we have some tea tree oil. Both of these are helping to soothe the skin if you've got any irritation or you know, you're prone to reactivity or something like that. Now, the feel of this one as compared to the others. You wet your face, you pump your fingers, you massage it on. This one, with it being a blend of oils, we typically suggest that you apply this with dry fingers on a dry face. So not getting the face wet before. It's definitely not wrong, but I think that it penetrates a little bit more deeply if you go the route of dry fingers, dry face. I also like to let this one sit on the skin for a good 30 seconds to a minute before I even come in and try to massage or manipulate it, let it soften the skin and then come in and work with it. if you're just cleansing your skin, you can just gently massage it, move it around.
With this being an oil, I really like to use this with the Gua Sha tools. We have two options here.
This is kind of our more basic one, our Jade Gua Sha, but it is quite lovely. And then this is a custom designed one for Annmarie Skin Care, our Nephrite Gua Sha. It's got pretty neat features like this lip and then this comb. It fits a lot of different curves of the face.
you do want a medium when you're using your Gua Sha tool, and so it's a quick habit stacking if you use the cleansing oil. So just take a few minutes and do a quick Gua Sha routine while that's on there.
Now to remove this one, because it is that oil blend, you have a couple options. You can rinse your face and a little bit of that oil is going to stay behind. If you're really dry, you probably want that. So just a quick rinse of the face, remove the excess and let everything else stay. Another option would be to take a warm, wet washcloth and wipe your face.
That will remove a lot of the excess as well. And then the final option is coming in with a second cleanser. If you're finding that this is lingering on the skin, using a cleanser right after can remove a lot of the extra moisture while still maintaining the moisture received into the skin. So I'm going to stop here and see what questions we could get answered, because I think with the needs of the group, those would be one of the cleansers I would recommend, but I want to see if anything's come up with any questions about the cleansers, how to use them.
Customer: Can the oil one just be an extra moisturizer? Do you, you don't have to take the excess off if it just soaks all in. Or do you really want to get the excess off?
Kate – Annmarie Skin Care In-House Esthetician: That's a good question. The consistency of that one is pretty rich. It feels quite a bit thicker than our facial oils. So if your skin is truly that dry, that could be your product.
You can apply that and you're good to go. Most of the time, people feel like it's a little bit heavy to use as an actual moisturizer. But it is certainly an option. If that feels like your preference, you're not required to remove it. There's nothing in it that's going to agitate the skin or activate the skin. And it has a lot of moisture. The Manuka is quite a bit thicker, so it's a little heavier feeling than the oils. it comes down to what you want!
Any questions in the chat? Let's get right into it.
This is a perfect segway because normally we will do some exfoliators here. So exfoliating options I've got several and I'll talk about a couple. The exfoliator that you choose will determine how frequently you're doing it. A good rule of thumb is to try to exfoliate your skin at least once a week. Now we have some exfoliators that are a little bit more intense.
We have some exfoliators that are more mild. The mild ones can be used more frequently. The more intense ones, the heavier ones you might use. Once a week, once every 10 days, it depends on how sensitive your skin is. A baseline is once a week, and then determining what frequency you want from there.
One of our most popular ones is the Kaolin Micro Exfoliant.
Typically we exfoliate the skin after we've cleansed. So you cleanse your skin first, whichever cleanser you're using, and then if you're exfoliating, you're going to come in with this step. Now this one, this comes in a nice aluminum tube. It is a lined aluminum, and it is a BPA free lining in the aluminum so there's no metal leaching that gets into the product. We use a crushed bamboo stem in this one that provides a lot of the grit in the kale and micro exfoliant. This one is the most textured one that we offer. When somebody says facial scrub, this is probably the consistency that you are thinking of. It's got a little bit of a creaminess, but it's really scrubby. It does, of course, have kaolin in it, so you get this nice kind of lifting of impurities that can happen with kaolin. And there's this natural softening that happens with the minerals in kaolin as well. So I typically recommend this one for anyone who's kind of normal, combination, oily, even if you're on the normal dry side, a lot of the time you can handle this one. You might just do this a little bit less often if you're on the drier or more sensitive side. I also really like this one for the body.
The next one, which is actually our giveaway today is the Radiant C Mask & Polish and this is a pretty new one for us. We launched this one, I don't know, at the beginning of this month. And I like to shake it into a little jar cause I feel like you can really see the consistency quite a bit better. So it's a loose dry powder blend here. And it looks just like a little bit of powder. We call it the Radiant C Mask and Polish because you can use it either way. When you use it as a mask, you just add a little bit of water and polish the skin. You're just very gently moving it around. It has a good amount of grit to it, but it's not a large grit size. So it's a pretty gentle, very polished versus scrubbed feel to the skin. One of the big things about Radiant C Mask & Polish is that all of the ingredients we have selected are very vitamin C rich. I do really love to leave this on the skin at least for a minute, if you can handle it, if you've got the time. To let some of that vitamin C seep in. In all likelihood, if you're opting for a vitamin C product, you're looking for some form of brightening, whether that's actively brightening the appearance of darkened areas of the face, or evening the overall tone or texture of the skin.
Letting that sit on the skin about a minute is going to let that vitamin C really seep in and start to do the work. We've got hibiscus, acerola cherries. alma berry. several different herbs that feel really, really lovely, but are very vitamin C rich. But another thing that's really cool about this one is when you get it wet, it's very red from all the fruit involved in the formulation. It's very, very bright red on the face, which makes it more fun.. Now using it as a mask, it's a similar process. You're just adding some water and then leaving it on the skin. you can then come in with a little bit more water and go the scrub polish route and gently buff it as you're removing it. Or you can just rinse it completely off the face. Another thing I really like about this one is as much as it's a standalone product, I feel like it's also this apothecary tool because you can mix into it a lot of different things. I have loved using this mixed into the Aloe Herb Cleanser. I'll do a pump or two of the aloe herb cleanser and then shake a little bit of this in. It adds a little bit of texture, a little bit of brightening and just this overall smoother feel to my skin. When I go that route, I can use this product pretty much daily. It's pretty mild, it's not adding a lot of intensity or activity. So in that way, I can use it daily. If you were using it directly on the skin as a scrub, you might need to take a day off. I'd let your skin be your guide in that instance. as a mask, you can also mix this into other masks. One of the really popular ones to mix this with is the Illuminating Pearl Mask. This one looks really gray. It's actually kind of pearly in person, but it always looks gross on camera. This is a really nice one for brightening dark spots on the face. It's got uva ursi, licorice root, and crushed pearl powder. I've got a coworker who mixes this with honey a lot.
So, there are a lot of ways to incorporate the Radiant C Mask & Polish into your routine.. And then one last scrub, and then I'll swing back to other products here. This one is actually not a scrub, it's an exfoliant. This is called the Resurfacing Facial Exfoliant. This one uses a honey derived lactic acid to exfoliate the skin, and it's a gel consistency. You apply it like a mask and then there's a good amount of activity with this one with the lactic acid. You tend to feel some tingling, you might feel some heat, but what that's doing is breaking down what we call desmosomes, holding the skin cells together so that your skin can slough and be resurfaced in that way.
So this is a pretty deep exfoliation kind of like a baby peel, if you will. But I've seen with that honey derived lactic acid this one's a lot more intense. So if you are someone who knows you have sensitive skin, this might not be the one that you go with. If you're somebody who has, you know, kind of normal, even normal dry, but you can handle some, some activity it is a really nice one to have in your arsenal here. Let's pause and see if any questions have come up about the scrubs?
Grace – Annmarie Skin Care Marketing Assistant: Would you recommend never exfoliating at all if one has broken capillaries, but yet gets dry and flaky, especially between the eyes and mouth, which I thought was a fantastic question.
Kate – Annmarie Skin Care In-House Esthetician: That's a really good question. broken capillaries often happen in highly agitated places, like the sides of the nose or the mouth, but they can happen anywhere on the face. They can happen for a lot of different reasons, but a lot of times it can be intensity, whether that's intensely scrubbing these can be the byproduct of an under trained esthetician doing a treatment whether it's a facial treatment or microdermabrasion So those can be fairly personal. it makes sense to be fairly gentle with those areas. I would still suggest, especially if you're experiencing flaking some sort of a scrub, I would go with the gentler scrubs. There's one I didn't actually mention cause they don't have it on my desk. It's the Ayurvedic facial scrub. And that one is another loose, dry scrub. That one or the Radiant C, both of those can be diluted quite a bit so they don't have so much texture to them, and they're still helping to buff the skin. you might opt to keep those just in the flaky areas. But any areas that have some flaking to it. Both of those are also really nice because of the herbs that are selected. They help to remineralize and soften the skin. So even though you're exfoliating, it's also helping to soothe and strengthen the skin So I would look in that direction. I would be gentle with all of the products you're using. So even when you're cleansing, making sure that you're not, you know, pulling or tugging on the skin, especially in those areas and if it's on the sides of the nose, if you get allergies or a cold that you're just kind of conscious of when you're using tissues too, that you're not pulling or moving that around too much. So I would still exfoliate, but I would go with one of the gentler ones.
Okay, let's get into Toning Mists. So you've cleansed your skin. If it's an exfoliation day, you've exfoliated your skin. If you're masking, that's when you would mask too. Then we're going to come in with our toning mist. Now we have three of them. These other two here, these are going to be supportive for the needs of this group. Now your toning, this provides this burst of hydration and this burst of nutrition. This is helping to feed the skin. It's also helping to provide the support for the serum and the oil that will happen next in your routine. Using a toning mist is the biggest shift I have experienced in my own skin care routines. And then working with customers, if I'm working with someone who is feeling like their skin feels dry, but looks oily, like the oil is not absorbing but sitting on the surface.
Integrating a toning mist is just like the absolute push in the direction of getting everything to seamlessly absorb into the skin. I swear by them.
The first one I'll mention is this one. The Neroli Toning Mist it's a pretty light, very soothing blend. We've got aloe vera juice, providing this light amount of hydration, just a gentle burst of hydration for the skin.
And then the star of the show with this one is the Neroli essential oil. Neroli has been known to soften fine lines and so we really like this one for the repeated facial expression. Again, this helps to really soften and smooth that out. At the same time, supporting the strength of the skin so that there's a little bit more resiliency as, You're continuing to exist and smile and laugh and frown and all of that. So the combination of those is nice for dry skin, nice for aging skin, especially earlier signs of aging. It's a really good one for normal skin types.. If your skin is like normal to dry, maybe it changes with the seasons. This is a really good one. I have fairly normal to dry skin and I use this one quite a bit more in the summer, when it's naturally warmer. I'm a little bit dewier than I might be in the winter, so this is my go to.
Now the other one is the Botanical Hydration Mist with Immortelle.
These are definitely different bottle sizes. A lot of the times the Wild Alchemy Collection products come in a larger bottle option as well.
This is a pretty unique blend. We start this one with a blend of two hydrosols. And hydrosols, what those are, are those that are this kind of like watery runoff that happens when you are creating an essential oil via steam distillation. The feel of a hydrosol is very soft, very buttery. It's not quite as rich as an oil, so it's still very light on the skin, but has a lot of moisture for my dry skin types, especially those who are looking for moisture in every kind of avenue of their skincare product. This is going to be the most supportive. The hydrosols we've selected are also really important.
We went with a rose and we went with an immortelle. Immortelle is such a cool flower because it's also known as helichrysum. If you're looking at an ingredient deck, you might see it named helichrysum. We went with Immortelle because it's got this legend of being the flower of immortality. It's been used for over millennia as this anti-aging flower. This helps to maintain the youth and strength of the skin. We wanted to incorporate that into the product here. Rose also has a lot of history and a lot of research behind it as far as how it's maintaining the strength of the skin.
So this one's ideal for really dry and aging, whether that's early signs of aging or more pronounced signs of aging. We also have in here four different types of chamomile and frankincense. And so for anyone who mentioned sensitivity, especially temporary redness, like you start to look red or you get red at all, the soothing blend, the chamomiles, the frankincense, is perfect for helping with that.. This is Grace's go to. she uses this one quite a bit. Grace, do you want to tell us what you like about that?
Grace – Annmarie Skin Care Marketing Assistant: I always love when you call me to talk about this product. I have extremely dry skin no matter what time of year it is. I have temporary redness frequently and I have food allergies that tend to upset my skin. So there's just usually a lot going on! And I joke internally that the Botanical Hydration Mist is like my best friend in a spray bottle because I quite literally bring it everywhere.
I bring it if I'm going to be out in the sun for a while, if I am going to be working out and sweating, if I'm going out to eat and gonna be eating cheese, for example, I will bring it because I know my skin's gonna get red. I literally just spray it on everywhere. It goes great over makeup, so, that's something I don't have to worry about either. I went to a bar class last week and I actually had people asking what I was spraying on my face and they all wanted to try it because I always have it with me. If you are someone with sensitive skin and redness, I cannot recommend it enough because it is such a great blend!
Kate – Annmarie Skin Care In-House Esthetician: I hadn't heard the barre glass story. That's really cute.
Yeah. Grace is like the walking advertisement for the Botanical Hydration Mist with Immortelle, right? Next up are serums, but I want to see if there are any questions about the toning mist before I hop into serums.
Grace Chat looks good. Okay. Let's get into our serums here.
I'm probably going to talk about all of them. Now, I didn't see on the survey that anyone had necessarily mentioned that they had gotten our serum trio recently. We had a promo for serums. We had a lot of questions about those, but I didn't see any questions about that, if you have any, let us know. Your serum step, and this is true for our products as well as pretty much any serum. These tend to be, Thinner, more aqueous. These are designed to seep into the lower layers of the skin. This is usually what we call our treatment step treatment used in a sense of thinking about what your concerns are and what you're wanting to address in the skin, this is what we're, where our head is at.
When we're looking for our serums, they're providing hydration, but the serums aren't supporting the fatty layer or the upper layers of the skin. That's where the oils come in. we'll get to those momentarily but the serums are providing this kind of shaping of the skin. This is where we're helping to address certain specific concerns. The other thing to keep in mind with the serums is that for a lot of these, the way they're working and where they're working means that they are going to take a little bit of time for you to notice a difference. This is most specific to the appearance of darkened areas of the face. Because that is activated melanin that's lower in the skin it usually takes a full skin cycle, if not longer, which can be four to six weeks for that skin to be up to the surface to be the visible skin.
So I called that out because sometimes I'll work with a customer who's had a brightening serum, like two weeks, and there's a little bit of discouragement because they aren't noticing a big change. And that is pretty normal two weeks into it. Another ingredient that we have is stem cells and stem cells help with the kind of lifted look to the face. Those also take a little bit of time. keep that in mind. We choose very active ingredients. One of the things I'm proudest about with this line is how clean and activated it is. It's a clean line that actually works, but it takes a little bit of time. We're working with the pace of nature here, which is your own body, moving that up to the surface.
This one, this is our most popular serum, but also one of our best sellers overall. It's the Anti-Aging Serum.
You'll see we've got the two sizes here. This is the only one that does come in the two sizes, and we launched the bigger one because we observed that the small one had not just a high purchase rate, but a high repurchase rate. So we were seeing that people were investing in this one over and over. Which is why we opted to launch the bigger one. It's a little bit more cost effective and a little bit more eco friendly. This one, I'll show you the consistency of it here. It's got this nice beautiful kind of Almost like an aqueous thinness to it One of the key ingredients in the anti aging serum and honestly one of the things that I think attributes to the popularity is it's got a lot of hyaluronic acid Hyaluronic acid is a humectant, and that means it seeks out moisture in its environment and pulls it to it.
But it acts really quickly. There's this kind of quick plumping effect of the hyaluronic acid, and so it doesn't take a lot of time with this one to notice a difference in the plumpness in your cheeks. Kind of like plumping with fine lines. It's really helpful for kind of like the, the, around the eye area. I've got specific eye products, but just on the sides of the face here, this can plump that up quite a bit. This also has in it, this floral blend. So we've got the rose, the idle waste, and life everlasting flowers. All of these are incorporated to help with the resiliency and the strength of the skin. they're working to soften fine lines both in the moment and to maintain this kind of bounce back to the skin so that as you're continuing to make facial expressions, it's not sticking quite like it was. So this is a really great one for dry skin with the hyaluronic acid. This one's super nice for anyone who's experiencing signs of aging.
Now the next one, this one, is the Citrus Stem Cell Serum in the Signature Collection. This one has two primary skin concerns it's addressing. On the one hand, we have Uva Ursi, licorice Root and almaberry, and those are all working to brighten the appearance of dark spots. These work specifically with the appearance of darkened areas of the face. The Uva Ursi and licorice root are different from vitamin C. Vitamin C is an awesome skin brightener, and if you're working on pigmentation, it's important to have it as part of your routine. These particular ingredients work to find areas that have activated melanin, activated pigmentation, and they work with the melanin in the skin. they're helping to fade those dark spots on the face. It's going to depend on where that dark area is in the skin, how long ago this damage happened, and how big or profound the damage was. So it could be something that over the course of six weeks, you see it fade pretty completely. It could be something that takes a little bit more time. It could be a couple of months before you're starting to notice the difference. Now the other angle of this one is the stem cell component.
Stem cells are super important to have in your routine because what they're doing is they're helping to maintain the lift of the skin. Stem cells are really interesting because they seep into the skin and sit next to your existing skin cells. And then as that skin moves its way up to the surface, your skin emulates the behavior of a stem cell, so there's kind of this mirroring happening with the stem cells Again, it takes a little bit of time for you to see the lift, the tautness from a stem cell ingredient, but it is pretty potent. This is an orange peel derived stem cell. All of our stem cells are plant derived. The plant will vary, but the fact that they're plant derived, doesn't change.
The next serum, this is the Probiotic Serum with Tremella. This one is super supportive if you're somebody whose skin gets irritated. We use a probiotic complex and an olive leaf ferment. Both of these are working to nourish the good bacteria of the skin. So if you are somebody who experiences temporary redness flare ups or contact dermatitis or really anything where the skin microbiome is kind of thrown off. It might feel dry and patchy, it might be just red and thin that microbiome can be thrown off for a lot of reasons.There are a lot of things that can affect that. But the intention with this is to rebalance the flora of the skin and help to kind of bring everything back into a balanced place. We also utilize in this one the tremella mushroom and the tremella mushroom is incredibly hydrating. This is another one that acts very similarly to hyaluronic acid and so you get this plumping, you get this nourishment to the skin. The tremella mushroom is like this, very soft like pulling of moisture from its environment to, to plump up. So dry, sensitive skin this is a really, really nice one. Now the first three are part of the signature collection. The next three are in the Wild Alchemy Collection.
The first one being the Wild Fruit Serum, this is another one that's pretty popular. We've been talking about whether we're going to launch this one in a 30 mil, larger size, because it has a high purchase and high repurchase rate, and we know how effective it is. It's another one that people love for a good reason. This one addresses signs of aging from several different angles. It's all encompassing, whereas the former ones tend to hit a specific concern.
The Wild Fruit Serum does have stem cells in it. These are Madonna lily stem cells in this one, these help with the lift of the skin, they help with the tautness of the skin. This also has a good amount of hyaluronic acid, helping to plump up fine lines with the hyaluronic acid. We've also got in here Uva Ursi, and so if one of your concerns is any variation of the appearance of discoloration of the ski. That Uva Ursi is working to kind of pinpoint and soften and support fade that darkness. We have an ingredient called kakadu plum and the kakadu plum is a really cool plum. It's like a fruit that is super vitamin C rich. When you smell this it smells a lot like a plum. That's where the name wild fruits comes from in terms of brightening the skin. This, in conjunction with the Uva Ursi, is just this overall tone brightener and this specific laser focus brightener. And so it's hitting different angles of brightening the skin. It also feels really nice.
There's a lot of hydration that happens with this one. This tends to be my go to, the one that I use pretty much daily. I love how even my skin looks after using this.
The next one is our Activated CBD Serum. when Grace pops that link in, you'll notice that it takes you to its own site, and that is by design. As the name suggests, one of the key ingredients here is CBD. We use both a water soluble and a fat soluble, which I have yet to see any other brand use. CBD is a wild ingredient because it's weird to market when you're using this either topically or internally, you're taking a supplement. It works with your body's own endocannabinoid system, and it acts as a triage. it seeks out areas of the body that are breaking down. That could look like irritation, that could look like fine lines, that could look like temporary redness, that could look like the appearance of discoloration. Anything where the normal functioning is broken down in some way, CBD is incorporated and helps to kind of help with that. And so internally it's really cool but I definitely recommend a Google search as far as CBD with joints and CBD with the brain and there's a ton of info there. But for this product, this is going to be supporting skin from a lot of different angles. specifically good for dry skin, specifically good for irritated or irritation prone skin. This one is also a much thicker consistency. I'll show you here as compared to the other one. You can kind of see it's got this fuller, almost lotion my body to it. So the formulation is really pretty creamy compared to other serums. Our thinking was to continue to support signs of aging continue to support sensitive skin but the greater blend of this also has a lot of anti agers specifically black cumin seed, astaxanthin, superoxide dismutase, all of these that are kind of more potent in terms of addressing fine lines, addressing the lift of the skin. And so the greater blend of this made sense for it to be a really rich, bold blend. when you're shopping this one, it's going to take you to its own site. You do check out through that site that the coupon code that we provided in this call is going to work. There's no shipping charge on that site; you don't pay shipping for the CBD serum. The process just happens on its own little site. That's the legality with how we can retail a CBD product here in the US. And that brings up another good point, if you are joining us internationally Canada is the most common one. Unfortunately, we can't get that one to you. We aren't able to ship the CVD out of our borders.
There's one more serum that I've mentioned so far. They can be used in the morning. They can be used in the evening. You can pick one that you love and use it in the morning and evening. You can pick two or you can alternate. It really comes down to what your needs are. I very rarely suggest layering or mixing them. My advice would be to have one in the morning and one in the evening if you feel like there's more than one that fits your needs.
Now this last one here, this is the Activated Night Serum. This one, as the name suggests, is going to be for night use. We, this one you apply before you go to bed. In the evening, when you're not in the sun, you sleep in it and then remove it the next morning. The key ingredient in this one is what we call our bioactive A-complex.
And it's essentially our version of a retinol. When we were wanting to launch this, for years, I've been with ASC for almost six years. We get asked all the time, what retinol do you recommend? When are you launching a retinol? Is it safe to use retinol with this product? People love retinol, and it has a lot of use. We knew when we wanted to launch this that we weren't going to use a retinol. With what we know about what can happen in the body, we wanted to make sure that we were choosing an ingredient that is very clean. We actually launched that ingredient, bioactive A, first in a different product. This is a set of three, called our concentrated boosting elixirs, the revitalized in that one is a concentrated amount of the bioactive A. So this one is a super intense product. This comes as a set, but it revitalizes like, yeah, it's kind of doozy. And then later launched the activated night serum. So what's really cool about the bioactive A is you get the retinal effect. So you're getting this smooth top skin. Very taut, almost glassy looking, especially in the forehead and the cheeks, like a really smooth skin. But you are getting it happening in this very gentle way. This way that's working with the body versus like breaking the body down like traditional retinol can do. It is still exfoliating, so it's possible that you would feel a little bit of activity with this. Most people don't experience activity, sometimes people experience some heat with it. But it definitely is the skin because it exfoliates the skin. We don't want you to wear this during the day. We don't want you to wear this in the sun. This is increasing your photosensitivity. You're more likely to be undoing all the work that you've been doing by then going out into the sun. Just a reminder to also be mindful to apply your sun love (the sunscreen product) the next morning. The consistency is very similar to the CBD, so it's got this very rich, full blend. And the intention with that was that we wanted this product to also work with your rest and repair cycle. So, as we're dreaming up this night serum when you go into your REM sleep, your pores kind of soften and expand. Sometimes there's a release that happens. It might be sweat, It might be a little bit of oil that's moving up and kind of purifying the skin. We wanted to take advantage of that and provide a lot of antiagers and nourishment into the skin directly at that point in time. The blend of this is very full and creamy. Even though they revitalize, exfoliate the skin, I've yet to work with anyone who experiences flaking from this product. And I think that has to do with how it immediately has so much moisture added back into the skin. It feels great. I will occasionally work with some people who have their skin on the sensitive side. And so they might wear this three nights on and three nights off or something like that. Certain skin types aren't able to use it every single night. But then again, I've worked with more than one customer who's like begging to use this during the day. once you get the product, it's gone. It's not illegal. You can do what feels right, but also if you are exposing yourself to UV you're just extra vulnerable and it can really break down the skin in an unsupportive way. So I know it feels good, but keep it at night. Keep it overnight. Grace, anything in the chat that's lingering?
Okay, cool.
Let's get into facial oils then! We'll have some time for questions here at the end. Now, we use oils as our facial moisturizer. We aren't opposed to creams. It's just we haven't found one that doesn't require a synthetic emulsifier to keep the consistency and a synthetic preservative to keep the shelf life. We have high hopes. We're working on a blend right now for a cream. For the time being, we use and will likely still continue to use and recommend oil. as your form of moisture. There are a couple reasons that oil is actually a really supportive moisturizer. Your skin naturally produces oil, whether you are really oily, whether you are somebody who's dry and it feels like you don't have enough oil Your skin is naturally producing oil. When you're using an oil that's As clean as ours are, there's this really, really lovely experience where it's quite bioavailable. Your body very quickly recognizes and integrates the oil as a form of moisture. your skin takes on this very healthy, full look And that's true for my 20 year old clients. It's true for my 90 year old clients, like the whole spectrum of using the oil as a moisture. Your skin just looks very full and very healthy.
It feels very moisturized. It feels like an adequate moisture level. Now with this group, We'll talk about three. I think these will be the most supportive ones, but we have several more.
The first one I'll get into is this one. This is the Anti-Aging Facial Oil. This is another one that's incredibly popular,
I can't even tell you how many people have this product on subscription right now. We've got two sizes. the 15 and the 30 millimeter. The Anti-Aging Facial Oil is the richest oil out of all the options. The feel of it is very full, we start with an organic golden jojoba, and steep into those beautiful plants and seeds. We've got broccoli seed, chia seed, goji berry, and tea. All of these are this very potent burst of nutrition and strength. And so you get this kind of restoration to the skin, you get this resiliency to the skin. The Anti-Aging Facial Oil is my favorite, but I think there's another one that's creeping up and in, my favorite at this point in time. This is ideal, really ideal for anybody who's really dry and aging. This one feels awesome, the skin feels so good after applying it. I cannot emphasize that enough. when you apply it and sleep in it, your skin is so soft the next morning. jojoba mimics your skin's natural oils really closely. There's this natural Parallel in the weight and molecule size, and so for really dry skin types, it's like a quick supplement for the oil that you naturally are producing.
Now this next one, this is part of the Wild Alchemy. This is the Rejuvenating Facial Oil. Now this one, true to the Wild Alchemy, is pretty souped up. There's quite a bit going on here. We still went through the process of taking Golden Jojoba. We steep these herbs into it and strain it. But then we added these herbs directly into the blend. The intention was to make an oil that was as activated as it could be and still comfortable enough for morning and evening wear. This one has butterfly pea flowers, we've got blue tansy, I've got black cumin seed and mongongo seed.
The mongongo seed's really helpful for the appearance of fine lines. That one, the mongongo seed oil, just like a really quick softening of fine lines. I love it for that. It's slightly thinner because it's been diluted with those active ingredients directly in the blend. But the feel of it is still very moisturizing, very supportive. I recommend this one for more pronounced signs of aging, especially if that's your primary concern. I definitely think this is important to incorporate. It's a higher price point, so it's not uncommon for people to have this one that they use in the morning or evening and then maybe another one that you alternate it with to get a little bit more life out of it.
But either way, it's kind of top tier here.
Now the next one is our most recent launch, but it's kind of a relaunch. So this product, this is called the Divine Woman Elixir. And it's part of what we call our Estate Blend Collection.
And what's really cool about the estate blend collection. I'm. really excited about it, the herbs we use in this one are grown on Kevin and Annmarie's property. They're hand harvested by Annmarie herself and with the help of her family.. Kevin and Annmarie are the company owners. they grow the herbs on their property and then they're hand harvesting these and those are what gets steeped into, again, this organic golden jojoba, and so the aliveness, the freshness of this, it, all of our oils are very clean and very pure, but this one feels like something I should keep in the fridge with how alive and vibrant it feels on the face. Now the blends, the blend of this one and the herbs that Annmarie's chosen, we've got the organic golden jojoba, that's still the anchor here. But then we've got a lot of herbs that are really soothing for the skin.
So she's got comfrey, we've got St. John's Wort, we've got feverfuse in this one, calendula in this one. So this is a really nice one for anyone who's dry or anyone who really just wants the freshest, purest oil but then on top of that, anyone who is prone to sensitivity or prone to irritation. All of that, this is helpful to really quickly nourish and really quickly soothe that. We've relaunched this and it was released. two years ago, and it sold through pretty quickly. With the fact that we are using the garden herbs that Kevin and Annmarie grow, we aren't able to remake a batch. It's launched season over season.
So we originally launched it, it was just going to be a limited edition and then we had a lot of feedback with disappointment. Can we make more that was when we opted to bring it back. we just launched this one last week, I think, re launched this one when this one sells through, there won't be another re launch until next year, because it's going to be season over season, that's just kind of part of the ball game with keeping this one as fresh as possible.
Another thing is the ratio of herbs will change from batch to batch. Annemarie hearing her talk about her relationship to her garden and her relationship to the planet, she really trusts That the herbs that are provided are what will be needed. She's got the plants growing, but there might be a season where she's got way more feverfew than she's got calendula, or way more St. John's wort than she's got of other herbs, and so we're really leading into this natural process as we're doing this kind of farm to face, this seed to skin movement and so the blends might be different season over season. I've been using this one religiously since I got mine and I am just absolutely enamored.
I love it so much. I love Annemarie. If you've ever heard Annemarie talk, she's on a lot of podcasts. She sounds like an angel. She's so sweet and is so connected to what she's doing and the plants and the products. That personal touch is also nice. So we're going to talk about one more product and then we'll pause and see what questions we might have. We'll go over the coupon code again and then we'll probably be close to done. The final product I want to talk about is this one.
This is the Anti-Aging Eye Cream. Now this is my personal favorite eye product. It's one of my favorite products that we have, period. I absolutely love this one. I notice a difference when I have been slacking on using this one. Just the tautness in my eye area. People think I'm younger than I am, and if I don't use it, I can get more puffiness in the eye area. Some of the active ingredients here, we've got CoQ10 CoQ10 is really helpful for the strength and the tautness of that area. I do have stem cells in this product as well but another key ingredient is cucumber distillate. And the cucumber distillate is very helpful if you are somebody who gets puffy under the eyes at all. Okay, I think I am complete with products. What questions can I answer in the time we've got here?
Grace – Annmarie Skin Care Marketing Assistant: Question from the chat: Do you mind telling me a little bit about the Rosemary Toning Mist?
Kate – Annmarie Skin Care In-House Esthetician: So, swinging back to the toners, this is the one that we did not get into, but this particular product, is a toning mist. So we're using this to mist the face, we're using this to prep the skin. The blend of this one, so we start with Oliveira juice, so it's still this kind of light, very light, almost watery feel. We steep into it, rosemary, we've got neem. We have white willow bark in this one. All of these are working to kind of gobble up the excess oil on the skin. White willow bark is actually helping to soothe if you've got blemishes or anything that's kind of like a, an activation, like a, like a, like a blemish or a flare up or something like that. White willow bark. helps to kind of address that. But this one is primarily helping to control oil on the skin.
And so for somebody who's maybe normal or normal to oil prone, this is a helpful toning mist. for somebody who is a normal combination or even dry but gets oily later in the day. This is also nice to have around on your desk or in your gym bag. What's really cool about this one is you can use it to mattify the skin. you're misting your skin without disrupting makeup. It doesn't leave the skin super matte. It just absorbs excess oil. if you get really shiny and it's like two o'clock in the afternoon, you can use this to mist your face and let it dry. Don't touch it. Don't wipe it. Let it dry, and then it'll help to absorb that excess off there. So whether you are truly oily or somebody who just needs a little bit of not being shiny later in the day, this is nice to incorporate Smells like rosemary, as the name would suggest.
Okay, so you guys might have a few more questions.
Customer: How does the rosemary toning mist work on the body or hair?
Kate – Annmarie Skin Care In-House Esthetician: Personally, I don't feel like it offers that much for the body. it just feels like rosemary on the body. It is really nice in the hair especially if your hair gets greasy or oily. Rosemary as an herb has been known to stimulate and strengthen the follicle root, which can keep hair growing longer.
And so hair can look fuller over time. This is not designed to be like hair growth. Mist or a hair growth tonic or anything like that, but I think the addition of that ingredient also helps with the feel of it in the hair. I really like this one specifically if I've just worked out. I feel like it freshens the root up really nicely. The scent is lovely, but the way it feels on the scalp and the way it feels with the root of the hair just feels really freshened up and pleasant. And you don't need too much, hold it a little bit back. You can't see the mist in my hand, about a foot from the head, and I'm not going too hard just misting into the hair I do like it for that. Personally, I don't use it daily in my hair, but if I've worked out in the middle of the day and I gotta get back to the day, that's usually when I'll incorporate it into the hair. any final questions
All right. I'm going to make the decision to close this out. I appreciate all of you for taking an hour and a half to hang out with us this afternoon. have a good time shopping. Happy shopping. we'll talk to you soon, hopefully. Bye, everyone. Thank you.
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