Summarized from a consultation originally recorded on June 12, 2024.
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Kate Callaway – Annmarie Skin Care In-House Esthetician: So we are Annmarie Skin Care and our little brand's been around for almost 15 years and we're getting ready to celebrate our 15 year anniversary in August and so we're pretty excited. We're one of the first brands to really wear the label “clean”. And clean is this kind of greenwashed term anymore. It doesn't kind of carry the same weight as it once did, but it's also not a regulated term. But what clean means to us is a high amount of attention. We pay attention to our ingredient selection. So where are our ingredients are coming from. Are they organic? Are they wildcrafted? What's the farming like? We're paying attention, not just to the certifications, but also how companies are treating the soil. So are they counteracting soil erosion? Are they mindful of the greater ecosystem when they are harvesting plants? Let's see here. What else with us? We do package most of our products in, well, all of our products in a recyclable glass. All of our products are in something recyclable. Most are in glass, and so a lot of the products will kind of look like this or this, just have this dark glass. We call this a miron glass, which is awesome because it's recyclable, but also because with that dark color, it prevents UV exposure, and so we don't have to use synthetic preservatives to maintain the shelf life of our products. Most of our products have approximately a two year shelf life. They will have an expiration date. Printed on the bottom. It's okay if you can't make this out. This is just kind of showing you like what it would look like. And so making sure that you're referring to that. If you're not sure if your product is still within the realm.
Occasionally somebody will like stock up on products or they'll like, order one and forget about it. But if you refer to that expiration date, that's a good, good rule of thumb. We got started, our owners, Kevin and Annmarie. Yes. Annmarie is an actual person. They used to have a YouTube channel. So way back in the day when YouTube was kind of newer. What they did was they would tour the country in this corn oil powered RV and interview different wellness professionals. And so they'd interview chiropractors and sound healers. Their approach was really interacting and kind of creating a platform for kind of cutting edge, non invasive, more holistic approaches to healing, just a broader way to look at how to interact with the body.
And the idea to come up with a skin care line came because people would post in the comments, Oh, like, what do you use on your skin? What do you recommend for your skin? Which required them to really take a hard look at what they were using. So that kind of kickstarted the journey. To make a longer story a lot shorter eventually they did find a formulator. So they kind of went through several different formulators, like, interviewing and were pretty disappointed. Initially they would interview them and the formulator would say like, oh, of course, this can be a clean line just don't list this ingredient because it's under x percent. So use this ingredient, this not clean ingredient, and then you don't have to list it, and then your ingredient list is going to look like it is clean, which was of course not what they were doing, not what we were wanting to be doing.
So they eventually found a formulator. Her name's Bunny. And our production facility, Bunny's Little Facility, is out in the mountains in Colorado. It's a really beautiful space. They've got crystal grids and wind chimes and there's like a little stream that's going outside it. So that's where most of our products are made.
And yeah, like I mentioned, we didn't feel good when the formulators were saying, leave ingredients off the list. So one of our commitments is transparency. So every ingredient that's included is listed, every ingredient that's included is listed, and it's also listed in order of volume. So the FDA doesn't require that you list it in order past 10%. So most brands will list water as their first ingredient and then they'll list whatever ingredient they want to market. And that might be an ingredient that's present in a very small amount in there. So, that is another commitment of ours, making sure that everything's listed and everything's listed in order it'll be listed either on an insert, so a lot of the products come in a little box and there's a little paper in here or it'll be on the back of the box, or you can always check the website.
So the website, there's you know, on the product page, you can click the ingredient link. To see what all's in it. So I'm trying to think what else about the brand to include. We've got a pretty small team. There are about 12 of us. And we, of course, with a small company, we wear a lot of hats. We engage with each other pretty frequently. And yeah, we're well taken care of, so we're pretty satisfied working here at Annmarie Skin Care. Any questions about the company before we start to talk about some product?
Cool. If you are just curious, if you're on the site, there's an about us page, which you can of course peruse and see, you know, like our formulation process and all of that, but shifting gears and getting into skin care, we're going to talk about a four step routine. And so this will include your cleanser. This will include your toning mist. Your serum and your facial oil. These four steps. You can, as you're building your routine, go a little bit slimmer. You can, of course, go broader. We've got masks and scrubs and all of that. But we're going to talk about the four. This is a fairly standard routine to be used both morning and evening.
So. Starting at the top, of course, with the cleanser. Now your cleansing step is a pretty straightforward step. You're cleansing in the morning to prep skin. Overnight, your pores tend to expand and release a little bit. There's this rest and repair cycle. So we're also rinsing that off. In the evening, you're cleansing to rinse off the debris of the day.
If you wear makeup, of course, you want to be really thorough in making sure that you're washing your face at the end of the day. And so, this, you know, this is your first kind of foundational step in your routine. The first product I will get into is this one here. This is our Aloe Herb Cleanser. So if you've tried the Clean Beauty Trial Kit, which I think I saw that at least one person had tried the Clean Beauty Trial Kit. It's a little three or four step set that we'll offer from time to time. This is the cleanser that comes in that set. So it's a very kind of smooth, almost lotion-like consistency. The feel of it on the skin is very soft. This particular cleanser is great for dry skin, great for aging skin, great for like, sensitive, irritated, you know, prone to irritation skin. None of our cleansers are going to have any suds or foaming agent, so even our Citrus Mint, which is a gel based consistency we don't use any harsh sulfate. We use a sugar derived surfactant, and so this one is not going to suds up. It's just going to feel really soft on the skin, but your skin still feels nice and cleansed.
One of the main ingredients in the Aloe Herb Cleanser, as the name suggests, is aloe vera. And aloe vera has this natural kind of saponification, this like cleansing soap like property to it. And so incorporating it in this formulation is a great way to cleanse the skin. But generally speaking, the cleansed skin after you've used this one feels very balanced.
It's not going to be squeaky clean, it's not going to feel super stripped. But it also isn't going to feel like it's got a residue left behind. So we aren't going to have any like texture, consistency, oiliness, heaviness left behind. It rinses really, really clean. And so that's a great one. It is super popular.
It's available in the two sizes here 50 milliliter and 100 milliliter. So you can, you know, decide if you're going with the smaller one, if you're wanting to go with the bigger one. The smaller one is TSA friendly, just to call that out.
The next one I'll get into is this one here. Oh yeah, I see a question. How do you use it? Do you just apply it with your hands and then wash it off with water?
Yeah, that's a really great question. So what you will do is wet fingers on a wet face. I tend to do about three pumps. Sometimes two, sometimes four. It's about three pumps. And then I just kind of rub my fingertips together and come in and massage my skin. You could use a tool. We've got a Lotus brush like this. If you want just a little bit of a deeper cleanse. This one the bristles are fairly stiff, but they're nice and soft. So they're safe for the face and so it's just a way to kind of boost the cleansing of it, a deeper cleanse with that. But generally just wet fingers, wet face, massage it, you're good to go. And then rinse it off. And then you pat dry just like normal.
With this next one, this one you'll notice that the label color is different. This is part of the Wild Alchemy Collection. Now this collection as a whole tends to have more exotic ingredients. It tends to have a more laborious crafting process. So there are usually some ingredients that have a few extra steps involved. And it tends to be a little bit more focused in terms of addressing signs of aging. It's not necessarily better. That's a question I'll get from time to time. Is it better? Not necessarily, but it does tend to be a little bit more laser focused in terms of addressing certain areas of aging, which hopefully will make sense as we're talking about the products, but did want to call out that this is, yeah, a different label here.
Now this cleanser, this is our Phytonutrient Cleanser. And it's a little bit richer than the Aloe Herb Cleanser. So the Aloe Herb has this kind of thin consistency. This has a little bit more body to it. This one is really, really great for more pronounced signs of aging. One of the ingredients that we've included in this is our signature serum blend. And the signature serum blend is this blend that we anchor our serums with. It's an aloe and floral kind of composition that's really helpful for fine lines. And so incorporating it in this first of all, you do want to make sure that you're using this at least 30 seconds on the skin, and the application and usage is identical to the Aloe Herb, wet fingers, wet face, massage, or brush and then rinse. But you're making sure that you're using it for at least 30 seconds so that your skin can really integrate the benefits of the Signature Serum Blend in it. This also has some ingredients to help with dark spots. So it's got a little bit of malic acid. We use some apple extract in here, and that can be helpful in part of the greater process and just very, very gently helping that to lift and move off the skin.
Now this one is great for aging skin. It's good for dry skin. It's good for more pronounced signs of aging, dark spots, sunspots. It's not my favorite for sensitive skin. So at least one or two people had mentioned they have more sensitive skin. I would stick with the Aloe Herb for more sensitive skin. This one is formulated with a lot of skin soothers. The Phytonutrient is an activated cleanser. Which just means that it has more active ingredients, and so it can be a little bit aggravating if your skin is on the sensitive side. If you are somebody who has sensitive skin, and really wants to address signs of aging, you might be able to incorporate this. It could be one that you maybe dilute. So you do like a pump of this one and a pump of the Aloe Herb. It could be one that you use kind of from time to time. So you might use this one maybe in the warmer months. Someone mentioned they are in Florida, so it might be warmer or sweatier. This might make more sense for you versus if it's cold and your skin's drier.
So just lots of things to consider with that one there. The next one and probably the last cleanser I'll get into is this one. This is the Restorative Cleansing Oil. Now this is a blend of oils, really beautiful, really rich oils. And so it's awesome for really dry skin. I think at least one person had mentioned that their skin was just super parched.
And so this one's really good for the type of skin that just kind of always is seeking moisture. Now, because this is a blend of oils and there aren't any saponification types of ingredients, it does leave a little bit of a residue behind. And that's intentional. And if you are someone with really dry skin, it tends to feel really nice. Feels really good. It's not sticky. It's not oily. It's just heavier, a little bit of moisture left behind. But if you are someone who's maybe like normal or normal to dry, you might want a little bit extra to help to remove that. So that could be a subsequent cleanser. Any of the ones that I've mentioned are awesome. It could also be a washcloth, you know, getting a washcloth wet and then helping to wipe off the cleansing oil. Now the application of this one is also different. Whereas with the other ones, we recommend wet fingers on a wet face. With this one, we recommend dry fingers on a dry face. leaving it on the skin around a minute, maybe a minute to three minutes, just really letting that penetrate into the skin. But this feels super lovely. This is also a really nice one if you gua sha, we have a couple of gua sha tool options, which is a super helpful tool for providing this lifted look, really smoothing out lines. You do want some sort of a medium with these though. Either one of them, and so you can do it as part of your cleansing step and use this guy, and this is a really nice one for that as well. So this one's great for really dry skin. This can be good for normal to dry skin as well. It does have some soothing ingredients, so dry and sensitive skin tend to like this also. There's some tea tree, there's I think a little bit of lavender, these anti inflammatories that can help with the skin. So dry, sensitive, normal to dry. All of that to really benefit from that one. Questions about your cleansing step.
Okay, cool.
Kate Callaway – Annmarie Skin Care In-House Esthetician: Oh, yeah! I see a question. Do you have sample sizes of each of them to try? So occasionally what we'll do is have a promo and we'll have samples of certain products. And then if we have inventory available, we'll list it on the site. So the samples tend to be a little bit floating if you will. We do usually have samples of the serums, but I would check the trial size link on the site. We do have certain kits. So kits that have some travel sizes in it, but right now I don't see any of the cleansers. I will say though, we do have a pretty chill return policy. So let's say you invested in the Restorative Cleansing Oil and you get it and you hate it. As long as you're contacting us within 30 days of its delivery, so not the order date, the delivery date. Then we're happy to work with you for a refund for a return for an exchange. We really want you to have products that you like. So that is something that might offer a little bit of peace as you're investing in some of these products as well.
Yeah. And then I saw another question.
Customer: Yeah. You talked about the cleanser. So you talked about the Aloe Herb Cleanser and I have a sample of that. I'm using that and I really like it. Then you talked about the Phytonutrient Cleanser. The last one you talked about was the Restorative Cleansing Oil. So sometimes in the winter, my skin is really dry. So I'm wondering if that would be something that I could use just at certain times of the year.
Kate Callaway – Annmarie Skin Care In-House Esthetician: Yeah, absolutely. You really can, you know, and you can take your budget into account with that, but you can let your skin care routine kind of evolve as the seasons do, as your body changes, being a female, oftentimes your hormones can change your skin throughout the month. And just throughout your lifetime. So it might be that in the summer you love the Aloe Herb Cleanser and in the winter you really need a little bit more moisture, and so that's pretty common to have a little bit of a rotating routine like that.
Customer: Okay, thank you.
Customer: Okay, and I have a question. In regards to the last, the Restorative Cleansing Oil, you showed like, stones or something that you would apply. What is that again? And then also, if you would use the Restorative Cleansing Oil and you leave it on for a minute, then do you wipe it off? Or do you rinse it off?
Kate Callaway – Annmarie Skin Care In-House Esthetician: Great. These are great questions. So I'll start with the last question first. So after you've applied this with dry hands, dry face, we let it sit on the skin for a minute, minute or two, you don't have to be super regimented with it. Then you can either rinse with warm water. Or come in with another cleanser or wipe with a washcloth. And all of these are going to kind of remove the product to different degrees. So if you're just rinsing with water, you're likely going to have the most amount of that residue, that cleanser, that moisture left behind.
So someone who's really dry, that's probably going to be the routine for you. If you're doing another cleanser, you're still having a little bit of that moisture staying on the skin but you're removing excess there. So I would say that's on the other end of the spectrum, removing the most.
And then a washcloth, just like a warm, wet washcloth, kind of swiping, you know, helping to remove some of that is kind of in the middle. You're leaving quite a bit behind. You're still going to have a good amount of moisture on the skin. But it may not remove quite as much as like an actual cleanser. So any of those steps as far as removal is going to be great.
Now the first part of the question, the gua sha, getting into this step. So gua sha is this ancient Chinese skin care routine to maintain this lift of the skin. And we have two tool options. This is called the gua sha, this tool. And the routine is basically a Gua Sha routine and how you're using it will actually depend on which one you've gone with.
This one is a little bit simpler and a nice starter Gua Sha. This one is one that we had custom designed for our company. It's got this fancy lip here. It's got this comb, which we use to kind of like feather out fine lines, feather along the sides of the face and all of that. I'm not going to get into a full routine, but if you go to the product pages, and Grace is probably linking those if she hasn't already there are routines on them.
But what these do, they kind of work with your muscle. It's almost like a muscle training and a fascia training and fascia being this like other layer of the body's protective organs, basically that can help with maintaining the lift of the skin. It's really good for the neck and jawline. Usually when I'm working with someone who's starting to incorporate a gua sha, I'll recommend that they take a before picture because usually pretty quickly you notice the difference. And you can do really long routines with these. You can, I think they have like 30 minute ones on YouTube, but mine is usually about five minutes. And it'll either be when I put my facial oil on at the very end or at the beginning using the Restorative Cleansing Oil and just kind of moving it along the skin, you know, three to five passes on each side and going from there. But this is a really great way to both soften the appearance of fine lines and stave off signs of aging. So specifically for me, I will tend to get creasing in between my brow. I have my glasses on, so I'm not going to do the whole thing, but you can kind of find trigger points where you're relaxing the muscle and smoothing it out essentially. So this is a really cool way to stave off signs of aging to help to reduce the appearance of signs of aging. It's great to do a little bit each day rather than one long routine once a month. I think consistency is really helpful with these tools. What else about these? Yeah, I would say refer to the product pages or at the end, we'll share our customer support email if you want to contact us. We have a longer routine we can share if it's not on the site. I am not sure it might be on one of the product pages. So did that answer that for you?
Customer: Speaker 4: Yes. Thank you.
Kate Callaway – Annmarie Skin Care In-House Esthetician: Yeah, of course. Awesome.
Well, let's get into our toning mist steps. So after you've cleansed, you've rinsed your face in whatever manner, whether you're just splashing water, whether you're doing a washcloth, all of that, you're going to come in with your toning mist.
So you pat your skin dry. It doesn't have to be bone dry, but just patting the excess moisture off. Now, our toning mists are functioning in your routine as this burst of light hydration, and then this kind of tailored focus. So it could be addressing controlling oil. It could be providing a little bit of moisture and helping to stave off fine lines. It could be helping to soothe irritated skin and providing a little bit more moisture, depending on which one you go with. This first one here, this is the Neroli Toning Mist. This is a very tried and true one. So as we're talking about these, if you're just not sure, you're probably not going to go wrong with this one.
The blend is very simple, aloe vera juice, neroli essential oil, and aspen bark in this guy here. Neroli, the neroli, it's the, like, orange blossom flower. So the scent profile of it is, like, a little bit floral with this edge of citrus. And it's got a reputation for being like a mood booster so in the past, I feel like I haven't worked with anyone in a while who's done this, but some people would keep it on their desk as like a midday refresh, just both for the skin and for their mood and their feeling. That one's really good for dry skin. It's really good for signs of aging, specifically earlier signs of aging, or if you find that your skin is on the normal or oily side and you're working to address signs of aging, the Neroli is a really good one for you. that aloe vera provides this nice burst of light hydration. It's also soothing. So for sensitive skin, it's pretty good. It's not as good as probably the next one I'll describe. It's not harmful. It's not aggravating, but the other one's like really focused on irritation. So a little bit goes a long way, how you apply this, which would be true for any of the toning mists, once you've patted your skin dry, you're going to mist it onto the face. I don't know how many mists. I always say I'm going to count and have yet to do that, but misting the skin and then you want it to be enough that skin is like a little bit damp, not so much that it's dripping, but enough that it feels like the entire face has been covered and then you leave it on the skin. So we don't rinse it off, we don't put it on a cotton round, we don't wipe it off with a cotton round, it stays on the skin. Now, you can decide whether you let it dry completely and come in with your serum, or whether you leave it a little bit damp. and come in with your serum. Both of those options are awesome and I always recommend just kind of experimenting with it and seeing which one feels good for you.
The next one, this is of course the Botanical Hydration Mist in the Wild Alchemy Collection. You'll notice that it's a larger bottle size here. This is a 50 milliliter, this is 100 milliliter. This one, whereas the other starts with an aloe vera juice, this starts with a blend of hydrosols. And hydrosols, are this kind of watery run off that happens when you're creating an essential oil via steam distillation. And so the consistency of a hydrosol is very smooth, there's this almost buttery slip to it. It doesn't have enough weight that it's oily, it's not that far, but it's got a lot more moisture than just the simple aloe vera. The two that we've chosen for this one, we've got Rose and Immortelle as our hydrosols here. And both of these are florals that are kind of renowned for their anti-aging effects. Immortelle is sometimes known as Helichrysum. So you might see it on a label either within our brand or another brand as helichrysum, but it goes by Immortelle because it's got this legend of being this flower of immortality.
This, you know, staving off signs of aging forever. And so Immortelle is a really good one that we've got in this one. And that attributes to it being very, very moisturizing, nice and soft, so it's great for really dry skin. But then we've also included in here several different types of chamomile and frankincense. And both of those are really helpful for sensitive skin. So this one is awesome for dry skin, irritated skin, skin that gets irritatedor is prone to redness. I've used this on my kiddos in a pinch when we've had a sunburn. I feel like that wouldn't necessarily be my recommended usage. You'd go through a lot of it in a short amount of time, but it's been helpful for that, just soothing the irritation from that sun damage. And so this, yeah, this is good for drier, sensitive, irritated, even normal to dry. So my skin type is normal to dry. I use this one a lot of the time. It's getting warmer so I've been using the Neroli more often, but this one is yeah, solid and definitely one that I don't go without.
The last one I'll mention just briefly, this is the Rosemary Toning Mist. This one's largely focused on controlling oil. So if you're dry, normal to dry and you don't feel like you're overly oily, you likely aren't going to use this one too much. But I like to mention it because I do have a couple customers that use this as almost a shine control. So let's say it's like mid afternoon and you feel like your skin type's normal or dry, but you get really shiny. This is a cool one to have around because you can mist skin. You can mist it over makeup. It absorbs excess oil. So the rosemary, the neem they kind of gobble up excess oil, but they leave skin still very radiant. It's not mattifying the skin like a blotting paper or blotting powder might be. And so even for normal or normal to dry skin, this can have a spot in your routine as well. And for that, if you're applying it over makeup, you're just misting it and leaving it to dry. You wouldn't come in with any other product afterwards. That would be the end of that one.
So any questions about the toning mist? Before we get into serums.
Cool. I feel like toning mists are pretty straightforward. So not usually too many questions with that.
Let's see serum wise. Are we gonna talk about all of them?
I think so. So serum, your serum step. This is the third step in your routine. Serums are designed, generally speaking, ours included, but generally speaking, to be usually a thinner consistency. They often tend to be kind of your treatment step and so they're usually packed with a little bit more active ingredients, focused ingredients for addressing certain concerns. Depending on which serum you're going with, they also tend to be focused on addressing issues in the lower layers of the skin.
Whereas a moisturizer or a facial oil in our case is going to be working towards the upper layers of the skin, the kind of fatty consistency with the upper layers of the skin. So your serum step is, is your hydrator providing this burst of water support to the lower layers of the skin. And it's also working to address a certain concern. And hopefully that'll make more sense as we talk about the different ones here.
The first one I'll get into is our Anti-Aging Serum, which is a very, very classic serum. You'll notice it is available in two sizes, and we launched this, the larger size, ooh, two or three years ago because we were observing that the smaller size had a high purchase rate, but also a high repurchase rate. So it was just more cost effective and a little bit more sustainable to offer the larger option. So you can go with either. Either one is great. This one obviously has more in it. The Anti-Aging Serum is good for pretty much any skin type but largely for drier skin and signs of aging. The ingredients in this one, one of the key ingredients, is called hyaluronic acid and it is a humectant.
Which means it seeks out moisture in its environment and pulls it to it and lumps up. And I attribute, this is purely anecdotal, a lot of this product's popularity to that hyaluronic acid. Because hyaluronic acid has a pretty quick turnaround in terms of offering an effect and seeing a difference in the skin. It could be overnight, it could be within the first week or so, but the hyaluronic acid is usually a pretty quick burst of plumpness to the skin. This also includes this really lovely blend of florals. We've got rose, we've got edelweiss, what else is in here? Life everlasting flower. All of these are carefully chosen, carefully selected because of the way they work with fine lines. So they're both staving off the exacerbation of fine lines. They're also softening the appearance of fine lines. And so in that way, it's great for kind of both angles of aging. Yeah, skin types again, pretty much anyone, but largely drier. So normal, normal to dry and signs of aging oftentimes earlier signs of aging. I've got another couple that are really helpful if you're getting, you know, if you're later in the stages of aging.
The scent profile of this one smells a lot like the rose. That rose scent in it is really, really lovely. It's not super perfumey. None of them are going to be super perfumey. But that rose is really what it smells like.
The next one is this guy here. This is the Citrus Stem Cell Serum. Now this one has, it kind of is like, addressing signs of aging from two very potent angles. The first is with the stem cells. So we're using orange peel derived stem cells in this one. It might go without saying, but all of our stem cells are going to be plant derived. We don't have any kind of synthetic or any animal or otherwise derived stem cells. They're all plant derived. The way stem cells work is they, as you apply them, they're seeping into the lower layers of the skin and the stem cells sit next to your existing skin cells. And then as they kind of move up to the surface, they kind of flatten out and your skin mimics the behavior of the stem cells. And so it takes a little bit of consistency and a little bit of time to see the difference from it. It could be anywhere from four weeks to six weeks, usually by six to eight weeks, you will notice the difference. But four to six weeks, because it's a, it's a skin cycle, right? It's happening at a lower layer and then moving up. So it's not overnight. But what this is helpful for is it's helpful for kind of retraining the strength of the skin and can be awesome for the look of sagging or drooping skin. So skin that's starting to see, you know, a little bit of a sag on the sides of the face, maybe around the eyes or the cheeks. Stem cells are super.
For the other angle of this one. The Citrus Stem Cell Serum is addressing brightening the look of skin. So brightening the look of any kind of pigmentation. The brighteners that we use in here are uva ursi, licorice root, and amla berry. And the three of these are what is called a tyrosinase inhibitor. And I'm not going to quiz you on this. So you can take notes or not. But essentially what that means is these brighteners are working on specific damaged areas that kind of accumulate and build up a dark spot. Let's say like a sunspot on your cheek. I've got one. It's faded a lot, but I have one that's like over here. It'll build up in that area, and then as it's kind of hit with this trio it's helping the pigmentation to go back to sleep, it's helping that to quiet down. And so using that type of an ingredient, this specific targeted brightener, in conjunction with an exfoliant, which we can speak to shortly can be really helpful for brightening the look of darkened areas of the face. It is a little bit different as far as a brightener than like a vitamin C. A vitamin C will be this overall tone balancer, whereas these brighteners are like, you know, specific targeted spots.
But the stem cells, they are going to take a little bit of time and accumulation for you to notice a difference. So keep that in mind as you're, as you're using this one. This one also does have some hyaluronic acid in it. It's less than the others, so you still are getting this burst of hydration, but it's not quite as much as like the Anti-Aging Serum.
Also, if you find that your biggest concerns are the look of drooping skin and dark spots and dryness, it might be worth your while to invest in a set of our Concentrated Boosting Elixirs. It's a set of three. One of them is called Hydrate and it's a hyaluronic acid peptide blend. It's super, super clean there. I think there's Aspen bark in it too. So a little bit of a suspension, but it's really just a very concentrated blend. So you can boost the hydration of this serum with that elixir, which is also available for individual sale, this is the Hydrate here. So, just to mention that, not to throw too much information at you, but yeah. That's the Citrus Stem Cell Serum.
The next one is this guy here. This is the Probiotic Serum With Tremella. This one's awesome for sensitive, irritated, and dry skin. The blend of this one, it includes both an olive leaf ferment and a probiotic complex. And what that does is that essentially feeds the good bacteria of the face to help to rebalance this overall skin flora. So the skin biome essentially can be thrown off for a multitude of reasons. A harsh cleanser, changes in hormones, big changes in the season, lots of things can cause kind of reactivity or irritation, and this can be helpful in bringing this all back into balance.
It does also include the tremella mushroom, and the tremella mushroom functions a lot like hyaluronic acid. It's a humectant, so it seeks out moisture in its environment, pulls it to it and expands. So for my dry skin as well, this is also a really good one. The Citrus Stem Cell, I didn't mention the scent. It smells like citrus. It's quite straightforward. The Probiotic, this one, it's got a little bit of a mushroomy edge to it. And so I like to call it out because it's not overpowering and it's really nicely blended, but there is a little bit of earthiness to this scent profile with that tremella mushroom. And so if you hate earthy scents or you hate mushroom scents, maybe this isn't your favorite. But if you're not too opposed, it is pretty mild, but it is there. So yeah, that's this one here, Probiotic Serum With Tremella. The next two are part of the Wild Alchemy Collection.
This first one here, this is the Wild Fruit Serum. The Wild Fruit Serum tends to be what we reach for or we recommend when I'm working with someone whose skin type is wanting to address several different angles of aging. This one, it does include stem cells. It also includes Uva Ursi, so like the Citrus Stem Cell, it's got stem cells and Uva Ursi. It's got a good amount of hyaluronic acid, like the Anti-Aging. It also has a good amount of vitamin C. So one of the ingredients in here is Kakadu Plum, and the Kakadu Plum is super vitamin C rich, and so in terms of brightening the look of skin, we've got both the Uva Ursi, which is that targeted skin brightener, and we've got the vitamin C, which is this overall kind of skin tone evener. And so how they're working together is just helping to deliver this overall brightened, evened look to the skin. It's pretty hydrating, right, with the hyaluronic acid. The scent of this one smells a lot like the kakadu plum, so it's got this nice kind of like fruity scent to it. That's really, really good. It's really nice. Yeah. So when I'm working with the customer who they've either been using the Anti-Aging for quite a while or they're starting a routine and they know that they are working with more pronounced signs of aging, deeper creasing, more sagging, deeper fine lines, you know, more pronounced fine lines, things like that. We're likely going in this direction. Especially if they're working with something like, you know, loss of elasticity and sun damage or deeper lines and dark spots or sunspots, something like that, because this is addressing both of them in such a very focused way. This is a really good one. And this is another one that's really popular.
We have had the conversation to release this one in a larger size as well. So it's got a high purchase rate, but it's also got a high repurchase rate. Which for us, of course, is an indicator that it's well liked. Now, all of those that I've mentioned so far can be used in the morning, they can be used in the evening.
I don't recommend mixing the serums, but you can always alternate. So, let's say, the look of dark spots are your biggest concern. Maybe you use the Citrus Stem Cell in the morning and the Wild Fruit in the evening. Or let's say the look of fine lines are your concern. Maybe you're using the Anti-Aging in the morning and the Wild Fruit in the evening, something like that. So alternating is lovely.
Now this last one though, this is our Activated Night Serum. This one is for evening use only. The activated ingredient in this one is called our bioactive A complex. And our bioactive A complex is essentially a retinol alternative. When we first were launching, we actually launched that ingredient in a different product. We launched it in a boosting elixir first, the Revitalize Concentrated Boosting Elixir. When we were preparing to launch that, we knew we wanted a retinol alternative. We knew we wanted something. We get asked that all the time, for a retinol-like product. But we also knew we didn't want to use conventional retinol. We were not going to dance with retinol or vitamin A derivatives. And so, we kind of went into this journey at the time. Also our COO was pregnant. And so it opened this greater conversation of like the ethics of using an ingredient that would be safe for your body at one point and then not at another point. And so long story short on our journey, we landed on the bioactive A complex.
Now the bioactive A is also a Made Safe ingredient. And I didn't get into this in the beginning. I often do, but Made Safe is a third party certification process where they are approving ingredients and our products. Many of our products are Made Safe certified. And the Made Safe process just verifies that it's void of upwards of 8, 000 toxins. And these can be traces of metal, this could be potential carcinogens, or anything that they're iffy about, they don't approve. And so we're really proud of that. But choosing this ingredient when we knew it was a Made Safe ingredient, it kind of, you know, just affirmed the direction we were going.
So it still provides similar effects. So it is exfoliating skin, it is still kind of like, you know, smoothing, giving almost that glassy look with a little bit of time. Yeah, this very smooth, lifted look like retinoids can offer. You're still getting that with the bioactive A complex. Now this one, the formulation of this blend, I'll see if I can show you the difference here. This is the Anti-Aging Serum. So it's got a little bit of thinness to it. You can see it'll kind of run down my hand. The Activated Night Serum, which I'll show you momentarily, is much richer. And that was intentional for two reasons. So first, we wanted something that was going to exfoliate the skin like a retinol, but we didn't want it to be damaging. We wanted it to be one that kind of worked with the body. You can see the consistency is way thicker. It's not going to run down my hand. It's got a good body to it. So this works to kind of immediately replenish any sensitivity or irritation that could come up with the bioactive A. It also works with your rest and repair cycles. So when your body goes into sleep mode, especially REM sleep, your skin behaves a certain way, and so using this overnight, works with that part of the process as well. And so it's immediately nourishing, immediately replenishing and softening the skin overall and it includes several humectants. So we've got hyaluronic acid. We've also got tremella mushroom in here. And then we've also got really intense antioxidants. We have superoxide dismutase, astaxanthin, and you don't have to know those words, they're big, they're big words, but they're kind of like top tier antioxidants that are working to address signs of aging. With the bioactive A, it does increase photosensitivity. And so that's one of the huge reasons that we suggest this overnight. We don't want you to put this on and then go put yourself in the sun because it's going to undo exactly what you're trying to do. We also really want to emphasize making sure that you are protecting your skin mornings after. So using our Sun Love or another clean sunscreen before you go out in the world.
My skin type, which is normal to dry. I tend to be able to wear this about three nights in a row. And then I can tell it's a little bit much. My cheeks are just a little bit pink. So I can tell that there's a little bit of a thinning happening. It's thinning the skin, which is its purpose. But a lot of people, coworkers, a lot of customers use it every night without issue and said, this is one that you might kind of see with your skin type, whether it's an every night sort of a deal or whether you're kind of alternating it with another serum. But yeah, this is really good. So this is super helpful for really any type of concern that we're wanting to apply some form of exfoliation and then replenishment and so the look of fine lines. This is super good for addressing the look of fine lines or for more pronounced lines. Also for the look of creasing, like around the eyes, the sides of the mouth, those types of concerns. This can be good for congestion prone skin. I know no one mentioned that they have breakouts or blemishes, but it can be helpful in that process as well. So yeah. So as we're talking about alternating, you know, you might have one in the morning and one in the evening, you might find that the Activated Night Serum is the one you like for the evening.
So let's pause here because next we'll get into facial oils, but I know serums are a lot of info. What questions have come up? What are we wondering? Grace, how's chat look? Chat looks okay? Cool, cool, cool. Okay. Let's see what we got.
And maybe nothing. That's okay, too. Well, great. Let's keep moving along then. So we've got, we've done our serum step. You've misted your skin and you apply your serum. How I apply my products is I don't really let them dry in between. I have found that leaving skin a little bit damp and applying the serum and the oil while my skin is damp is like 10 out of 10. It helps with very even absorption. So you might experiment with that and see if that feels good for your skin type. Some people do prefer to let their skin dry between each step and that's also totally fine. So I wanted to just, you know, share the option for that.
Now oils. Oil is our moisturizing step. We aren't morally opposed to creams or lotions. Most creams or lotions will have some form of a synthetic emulsifier, which kind of messes with the body's integration of the moisture in a way. We've experimented with them and actually to share just a little insight, we're planning on launching a cream. It's not going to be until late this year. So we're looking at, you know, fall, winter, so not just yet. And I'll also add the caveat that it can totally change. It could be pushed back further. But right now we have our oils, and so what we really love about the oil as a moisturizer, if you're finding the right one for your skin, is that your skin already knows what to do with an oil. Your skin naturally produces oil, so using oil as a moisture, there's this additional bioavailability of how this wears and how this applies. Oils also give this very natural kind of radiance to the skin, especially choosing the right weight for your skin. It's absorbed, and so you've got this glow, but it's not oily. It's not looking too glossy, too slick, or anything like that. And so, yeah, we are big fans of oils around here. I'm going to speak to three of them, and then see if we have questions. The first I'll get into is this one here. This is the Anti-Aging Facial Oil. And again, if you had tried the Clean Beauty Trial Kit, you've been exposed to this one.
This is another one that's incredibly popular. First of all, it was one of our first product launches ever. So it's been around for a really, really long time. But second of all we are finding that people are purchasing it and then there's a high repurchase rate. Which is why we have the larger size. This one starts with an organic golden jojoba, and that ingredient, the jojoba, mimics skin's natural oil really closely in weight and volume and consistency and all of that. So for drier skin types, skin that feels like it's lacking that fatty consistency, you feel like you're parched, you really are looking to add moisture, any kind of jojoba is great for you.
And this is unique to our brand. This is part of our crafting process, we start with whatever anchor oil in this case, jojoba. And then we steep into it, herbs, plants, seeds at a low heat. So we don't go above 95 degrees to maintain nutritional consistency.
Also just to speak to seeds or seed oils, any seed, we're either using the whole seed, or if we're doing a seed oil, we're doing expeller pressed or cold pressed. So they're not even exposed to heat until they are being steeped. There's a lot of commentary right now around seed oils, so we just wanted to call it out.
So with this one, we are steeping into that jojoba, we've got broccoli seed, we've got chia seed, we've got goji berry, goji berry is great for the skin, plantain. All of these are working to provide this moisturizing effect, but also this strengthening effect to the skin. And so this is a really good one for skin that's starting to notice the look of sagging, skin that's starting to see drooping fine lines, creasing, all of that and dry skin. So dry skin and signs of aging, love the Anti-Aging Facial Oil. My skin type again is normal to dry. This one I typically use more in the winter as the season has changed. I've been using another couple of ones, but I do come back to this one a lot. I like this one quite a bit.
The next one is this guy here. This is our Herbal Facial Oil for Sensitive Skin. Several people had mentioned that sensitivity and irritation is a concern of theirs, and so I wanted to call this one out. It's a little bit lighter than the Anti-Aging Facial Oil. This one starts with a grapeseed oil, but then we steep into it herbs that are essentially designed to soothe the look of temporary redness, irritation, or upset.
We've got camellia seed, we've got sacha inchi in there, Squalane in here as well, which is super softening, super hydrating. We're very careful to not include any essential oils in this one. Most of our products will include some variation of an essential oil with intention. They have a specific skin purpose, but we also know that essential oils can sometimes be irritating. And so this one has no added essential oils in it. And so the scent of this one, it's a lighter scent. It smells a little bit herbal and earthier, but it doesn't have any kind of robust floral or like a citrus or fruit kind of scent to it. It's just very, very, very light. Yeah, like a neutral, neutral oil but this is a really good one for my sensitive, irritated, irritation prone skin types here.
The final one I'll speak to is this guy here. This is kind of the creme de la creme. This is very top tier. It is part of the Wild Alchemy Collection. We formulated this one a little bit differently. So when we were kind of brainstorming a Wild Alchemy oil. We're like, how active can we make this? We really want a product that's pretty potent in terms of addressing signs of aging.
So with this one, we still start with a golden jojoba. We still steep plants and herbs into it. And, but then what we do after we strain it is we've added specific ingredients directly into the blend. And this is different from all of our other formulations. So we've got black cumin seed that's added directly in here. Blue tansy, butterfly pea flower, mungongo seed. All of these ingredients are very, very nourishing and very strengthening. Mungongo seed is really good for skin that is starting to have any kind of texture, crepiness. If you're noticing the look of drooping and a crepiness that can sometimes come hand in hand, mungongo seed is really, really good at softening the skin.
Blue tansy and butterfly pea flower are both very renowned anti-agers, and so these are included to provide this lifting and smoothing effect to the skin. What else? The jojoba, the golden jojoba is great for dry skin because it's been blended a little bit differently, right? So the Anti-Aging Oil starts with jojoba and then it's steeped and then it's strained.
This starts with jojoba that's been strained and then added other ingredients. It is a little bit lighter than the Anti-Aging. So as you're hearing me talk about the oils, Anti-Aging is the best for dry skin. This is still good for dry skin, but if dryness is your primary concern, I likely would stick with the Anti-Aging Facial Oil.
The other thing about this one is because of the way it's formulated, if you have really sensitive skin, it can be a little bit activating. I do have some customers who do still use it, and how they do it is they'll dilute it. This, the oils, I do think they're okay to dilute and so doing like a half of a pump of the Rejuvenating Facial Oil and a half pump of the Herbal Facial Oil for Sensitive, or maybe they're doing half a pump of Rejuvenating and half a pump of Anti-Aging. However, they need to go about it just to kind of decrease the activity level of this one a little bit. Is a great, great way to go. It also helps to get a little bit more life out of this product to dilute it a little bit. If you don't need to, I recommend going straight with this one because it's pretty potent and it's a pretty quick turnaround as far as seeing effects. But if you need to, it does extend how much time you get out of this, which is also, also nice as well. What questions do we have about oil?
Customer: I have a question. The products are 50 ml. I mean, the bottles as I see them. What's the duration of those products?
Kate Callaway – Annmarie Skin Care In-House Esthetician: Yeah, so the serums you tend to go through a little bit more quickly. A 15 ml bottle might last 30 days, it might last 60 days, kind of in that realm, because you use it both morning and night, and because you tend to use a little bit more. So I use two to three pumps of this one, of any of the serums, I use a little bit less of the Activated Night just because it's so rich. I don't need quite as much, but this one, two to three pumps. So I'd say 30 to 60 days with that. The oils though, you don't need very much at all. Usually a pump and even a full pump sometimes it's too much for my skin. Sometimes I'll do like a pump and a half and I'm coming down onto my neck and my chest. And, I'll do a 15 ml bottle. I feel like a 15 ml bottle would be closer to 60 days. As far as morning and night usage, you don't need very much. Which is also a good thing to know if you're finding that your skin looks really shiny or that the oils look really oily, you're probably using a little bit too much. So back off just a little bit. Toning mist and cleansers. I feel like the toning mist lasts me forever. I don't even know. 60 days or so. And then cleansers again last anywhere from 30 to 60 days. Like a 50 ml bottle would probably be 30 days if you're using both morning and evening. And then a larger one, you might get 60 to 90 days with morning and evening use.
Yep. And then expiration, I think I mentioned at the beginning, most of them have approximately a year or sorry, two years. And you'll see the expiration date on the bottom there. So pay attention to that too. The eye cream has a year, a single year. This one goes a little bit faster. And then we've got another couple of products. Like we've got some dry herb products that last longer because there isn't any moisture in them. The Purifying Mud Mask and Ayurvedic Facial Scrub, those will last a little bit longer. You can extend the life of your products. This is just a note. Let's say there's a big sale and you purchase three serums and you're not sure you're going to use them all by the expiration date. You can store them in the fridge. And, you know I would say up to a year in the fridge. Be your own judge if you open it and the consistency's weird or the texture's weird. Maybe it's, it's been a little bit too long for that one, but you can get a little bit more life out of your product by storing it cold and then using it. You don't have to keep it in the fridge once you're using it. It is just stored in the fridge until it's time and then use it and then it's good to go. So yeah.
Customer: Yeah, because I have just one more question and I'm done. It's just that as we start, we start with the cleanser and since we start with the cleanser, I know for me, in my case, I mean, my skin is really hungry. Like, you know, it's really taking in the product because I have dry skin and I do a lot of sports and so is there a trick? Is there something that we could do just to save the product because we don't want to overdo it with the product?
Kate Callaway – Annmarie Skin Care In-House Esthetician: Yeah, so, two things that come up for me with that question. If you have chosen products that actually are meeting your skin care needs, you wouldn't need to use extra. So like facial oil, for example, likely either the Rejuvenating or the Anti-Aging would be good for you.
That one, you shouldn’t need more. You're still going to use a pump to a pump and a half, and that should be sufficient for your skin type because you've chosen a product that actually is in alignment with what your skin needs. And so it really doesn't need to be that you're using a ton more for dry skin.
Another thing you mentioned is using water as a cleanser, which I do think is fine. More in the morning than in the evening. I think if you're going to go the route of just splashing water on your face to extend the life of your cleanser a little bit, doing it in the morning is perfect, is okay. In the evening I still really recommend something that is going to remove makeup, remove any kind of debris from the day. And all of that.
What other questions?
Customer: I did. In regards to the oils, I have used oils in the past where they, if they sit on my skin, they tend to stain my shirts. Do you find that with yours?
Kate Callaway – Annmarie Skin Care In-House Esthetician: Yeah, that's fair. And so with one of the best tips I have for preventing that because the Anti-Aging has a little bit of a golden hue and the Rejuvenating has this kind of bluish-green because of the blue tansy and the golden jojoba. Leave skin damp. So after you've misted your skin, leave it damp while you apply your serum and while you apply your oil, and that's usually enough that it absorbs in without it rubbing off on anything. It can take a minute or two. I feel like when I apply my products in the morning, it's like, I apply my products, then I go select my clothing, then I come back, and if I'm gonna put makeup on or sunscreen or something like that, I do that.
So give it a minute or two to absorb. But then it usually is like, there's nothing coming off. I'm putting my shirt on my face. Nothing's coming off. Just. I think having the skin damp, there's this really interesting thing that happens when, with the aqueousness of the serum and the toning mist, that when you apply the oil, it actually kind of pulls it in a little bit more deeply and a little bit more evenly.
Not everyone's skin type loves it, so experiment with it, but if that's a concern of yours, I'd say start with that. And see how that feels. Also make sure that you're not really using more than a pump and a half of the oil and that's probably generous. I use about a half of the pump of the oil and I'll put it in the palm of my hand and take either my ring finger or my two fingers here and then I kind of dot my cheeks and my forehead and my chin.
So I distribute it and then anything left on my hand. I'll rub it here on my neck and my chest and then massage it and it doesn't usually take too long. But that way you're also not having to like pump rub it pump rub it distributing it I think also you just use a very perfect amount. You're not overdoing it. So try doing that. Try those two things And I suspect that will be enough to kind of alleviate that concern About it getting onto clothes or pillowcases or something like that
Customer: Thank you.
Kate Callaway – Annmarie Skin Care In-House Esthetician: You're welcome.
I do want to mention our Sun Love Everyday Sheer Sunscreen, it's a zinc oxide, it's a non nano zinc oxide, so it's not getting into the bloodstream, there's no risk of this crossing the transepidermal barrier.
Cool. So another question in the chat was someone who had been having some blue light treatments for aging and sun damage, they are looking for, I think we're looking for some moisture, so using a petroleum jelly, and it softens the skin, oh man. What could make my skin more able to absorb your potions?
First of all, I love that you call it potions and second of all, a couple of things. So what can help it absorb more, if you are finding that it's not absorbing or it's sitting on the surface? The tip where you're leaving skin damp is a great shift. So misting the skin and then leaving the skin damp is really good. You also might find that you have a little bit of a buildup and so some form of exfoliation can be helpful too. We've got a couple different options with what you've listed. I would say either this one, this is our Kaolin Micro Exfoliant, or we have another one that I don't have on my desk right now. It's our Ayurvedic Facial Scrub. Both of those are physical exfoliants and so they have some grit to them. The Ayurvedic Facial Scrub is better if your skin's on the sensitive side. It's a loose kind of dry herbal blend that you add water to and then buff onto the skin. Skin feels really softened and polished with that one.
With this Kaolin though, this has a good amount of grit to it. When someone thinks of a facial scrub, likely the texture, what you're picturing is this. It's got crushed bamboo powder and it's rounded, so it's not going to scratch the skin like walnuts or other materials that can damage the skin. That bamboo powder is what we're using to buff and polish the skin.
And so if you're finding that the products are still not absorbing, that you're really struggling incorporating exfoliation and leaving the skin damp, are great ways to do it. You could also try the tip of mixing in the palm of your hand, your serum with your oil and, and experiment with that and see if that doesn't help that to absorb a little bit more evenly as well.
Also the mention of petroleum jelly, like Vaseline I assume? So like Vaseline or Aquaphor, what they do is they trap heat in the skin. So aside from being a petroleum derivative and very poorly sourced, they actually aren't really benefiting the skin either. And so it sounds like you've got a good one though. I was going to recommend, I actually need to look at the link Terra Earth. This is one that I'll use occasionally.
Customer: What were you saying? It traps heat?
Kate Callaway – Annmarie Skin Care In-House Esthetician: Yeah, so it's occlusive. It does not allow an airflow. So if you've had a treatment, whether a laser or just anything that you would want the skin to be in recovery for using a petroleum derivative like Aquaphor or Vaseline or however they would market it because there are lots of different names for it. It's actually not helping the skin. It's not helping, it's not creating that space for it to recover.
Customer: I don't know. Actually, it does. I mean, it's horrible what they do to your skin. But if you slather it with Vaseline or whatever, they say it heals much faster because they want you to keep it moist.
Kate Callaway – Annmarie Skin Care In-House Esthetician: Yes, they do. So keeping it moist is part of what is important here. And so I'm putting in the chat a couple different products that I have used myself that I will recommend as Vaseline replacements. Okay. And they're not our brands. We are not even affiliated with them. They're just ones that I have used and my team teammates have used that we feel good about.
This company is called Terra Earth and most of their ingredients, if not all of their ingredients are organic. Their packaging is glass, their sourcing is from their property. They have a bigger garden here, but two that I've listed. The first one is a calendula cream. This one in my home, we use it as kind of like if you have an owie or some kind of a scratch or something to help that. But both of these, you can get them in either lanolin or a vegetable glycerin base. And so what that's doing is still providing that softening when you're having any kind of treatment that could potentially scar, keeping this tissue soft, keeping the tissue moist is super important. And with these ones, you're using either the lanolin or the vegetable glycerin.
Customer: Which do you recommend? I mean, what's the difference between the two, except one's from sheep, but it's not harmful to sheep.
Kate Callaway – Annmarie Skin Care In-House Esthetician: Well, I typically will go with the lanolin, but sometimes I'm working with people who are vegan, and so they aren't going to use an animal derived product, and so then we would do the vegetable glycerin.
I do think the lanolin is a little bit, like, richer, and softer, and smoother but I do, I like that they have both options, because, you know, a vegan would not want to use, I mean, in theory, would not want to use the lanolin. And I can't speak to how they source their lanolin. I would like to assume that it's a, you know, clean and leaping bunny certified and all of that. But you know, if you're concerned, maybe do a little bit more research on it. But I do like both of these. The calendula cream I almost only do that if I've done a more intense treatment, like we have an exfoliant, the Resurfacing Facial Exfoliant. That's pretty intense. If I've done a treatment with that, I might follow that with the calendula cream. But the calendula is more focused on soothing irritation, beautifying, youthful skin and all of that. And again, just to offer the disclaimer, we're not affiliated with them and they aren't sponsoring us or anything. It's just products that I've used and we've used that we like.
Customer: Thank you. I appreciate that.
Kate Callaway – Annmarie Skin Care In-House Esthetician: Yeah. Yeah. Yeah. Yeah. They also have really good bug spray. If you're in the market, we buy their bug spray every year. So there's that. Did that answer your question? I feel like we kind of took a tangent, but do you feel like supported with the response there?
Customer: So the replacement for the Petroleum Jelly would be the Terra Earth or the calendula cream?
Kate Callaway – Annmarie Skin Care In-House Esthetician: I would say it would come down to the level of irritation in your skin. If you're in a state of recovery, whether there is activation or discomfort, I'd go with the calendula. If you're just kind of in a maintenance place and keeping the skin damp, I'd go with the Terra Earth option. But the price points on these are also quite low. I don't remember what they are. I think they have size options too.
Customer: Okay. Thank you so much.
Kate Callaway – Annmarie Skin Care In-House Esthetician: You're welcome. What other questions? Because we've got a few minutes here. And so I want to help everyone feel like they've got solid routines and they know how to, the order and all of that.
Anything else coming up? We can of course get into more products. We've got masks, scrubs, eye creams, anyone curious about those?
Customer: You could share about your eye creams, I'm interested in that.
Kate Callaway – Annmarie Skin Care In-House Esthetician: Totally, let's do it. So you've got two options as far as eye creams. Products here. The smaller one. This is our Fruit Ceramide Eye Serum and the consistency is a pretty true serum. It's very thin, very light. This one is largely for more pronounced crow's feet. The blend of this is a ceramide and peptide blend. Pineapple ceramides and sake peptides. The scent of this smells a lot like the pineapple. And so this is really great for deeper creasing.
What peptides and ceramides do, they, in short, kind of help to rebuild the protein chains that keep skin lifted and strong. This is also good if you're someone who experiences lines on the lips. Although this is marketed as an eye product, it's basically just designed for the really thin skinned areas. And so it works on the tops of the lips. It works on the sides of the lips. Those thin skin areas as well. Where this one goes in your routine, this would go right before your facial serum. So you'd cleanse your skin, you'd mist your skin, you'd do your eye serum, and then you'd do your facial serum. And continue with your routine from there.
The other one is our Anti-Aging Eye Cream. The consistency, as the name suggests, is richer. It's more creamy, lotion-y. This one is kind of an overarching effect on the eye. And so, we've got some stem cells, which are great if you're experiencing drooping in the eyelids. We have CoQ10 in here. And the CoQ10 is really great for softening and kind of lifting certain areas of the eyes. We also have in here a cucumber distillate, and the cucumber distillate is good for puffiness. I tell the story all the time, but I actually used this way before I even worked with the brand. Way back in the day, one of the spas that I worked at carried several lines, everything from Skinceuticals to Image, and then some Annmarie Skin Care products. And I was blown away, even compared to these, like, you know, pharmaceutical type products. And way back in the day, I had a newborn. I was just you know, sleeping so infrequently. And I consistently noticed a difference with this and I still do. If I go on a camping trip or I've just been so busy and haven't used it for a couple of days, I notice.
Customer: I have a question, Kate, about that. Does it leave an obvious film? Because almost every eye puffiness thing I've tried, it's very obvious you've got something there.
Kate Callaway – Annmarie Skin Care In-House Esthetician: No, no, it doesn't. So, and you might be speaking to, I can't remember what the ingredient is, but it's almost like, it gets kind of dry feeling after you've applied it. This does not have that, that ingredient. The cucumber distillate is suspended in this blend and so it's really soft. I'll see if I can show you just the consistency of it on my hand. It just kind of blends in. It is richer and so where you put this one in your routine is after your oil, I used to say you could do it before or after, but what I was noticing was that the oil, if I did it after kind of sat on top of it. And so I do recommend it after, but this just absorbs right into the skin. If you've got to go with one, I typically recommend the eye cream. It tends to address some of the issues that the serum does and then some, it's a little bit broader. If deeper creasing is your concern, you might like the eye serum, but in general for eye support this is really good. I'm a big fan of this eye product, but yeah, once it dries, it's just like in the skin. It's not that tissuey, like powdery feeling that you can sometimes get with those other types of products.
Customer: I have a question about the eyes. How do you apply the cream? How do you apply the product?
Kate Callaway – Annmarie Skin Care In-House Esthetician: Yeah, so for both of these, I'm applying it onto my ring finger. And the reason we suggest applying it onto the ring finger is because the ring finger has the least strength of all the fingers. And so the eye area is super delicate, which I know everybody says, but the reason it's really delicate is because the muscle, there's like the, what is it? The origin of the muscles over here and it inserts into other muscles over here. And so if you're pulling and tugging in an outward direction it can break that down and just exacerbate this like drooping. I'm doing it that way. So I put about a half a pump on my ring finger and then I gently pat all the way around my eye.
Customer: But you said all the way around, you don't go on the lid?
Kate Callaway – Annmarie Skin Care In-House Esthetician: You don't. So the tissue around the eye is really, really thin. And what happens when you put it around this orbital bone is it naturally creeps up to where it needs to go, up or down to where it needs to go. So you're kind of wasting product if you're bringing it all the way up or all the way down. And you'll notice, I feel like if you Google like studies, they've done studies with dyes and things like that. When you apply it, it just kind of creeps into the eye area. So you don't really need to bring it up to the lash line or down to the lash line.
Customer: Yeah. As you grow older, you know, you do lose hair. As far as your lid, they sort of, you know, drop down and so I was thinking that we could use the product and that could help. So if I understand, there's nothing that goes on the lid at all?
Kate Callaway – Annmarie Skin Care In-House Esthetician: No, but what's happening when you're applying it is it's still going there. Even though you're not actually physically putting it there. It's going to go there. It's still moving there. Yeah. And you're not using quite as much product. It's not going to hurt your eye. So if you, if you feel unsure or you want to do it, you can bring it lower. It doesn't, you know, it's not going to interact with tear ducts or anything like that, but you don't need to, it will naturally creep up to the lash line, essentially.
So yeah, perfect. Okay, so we are at time. We're going to wrap up here. If you do have further questions, I would love to continue to work with you. You can send us that email at the customer support email. [email protected]. I really appreciate all of you for taking time and for being so interactive, sometimes these calls have a ton of people who talk to us and sometimes it's very quiet. And so I really enjoy it when we get to talk and engage more. So, yeah, from there, I'm going to let you guys go, but happy shopping and thank you so much for joining us today.
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